Google for Business India reposted this
Reflecting on our #ThinkTravelIndia2025 event, the most fascinating insight for me was how the very idea of 'trust' in travel has been rewired. Our new study with Kantar shows that while trust is still the #1 factor in travel choices, how it's built is a whole new story. It’s no longer just about legacy; it's constructed in real-time. Think about it: when travelers use Search to check reviews or turn to YouTube (which 68% of them do) for travel inspiration, they're using AI to make sense of a world of information. They are personally curating a "trust signal" to make a confident decision. It's a powerful shift from just searching for answers to discovering the right choice. This was the vibrant core of our conversations, and it was incredible to explore this with our partners. So grateful to Sunjae Sharma, Raj Rishi Singh, and Suren Sultania for a truly insightful panel, and a heartfelt thank you to all our partners for their deep collaboration. We're building this future together. If you're in the travel space, I highly recommend reading the full Travel Rewired study. It’s a powerful look at what's ahead. #TravelRewired #ThinkTravelIndia2025 #DigitalTransformation #AIinTravel #IndianTraveler #Google Shaurab Kapadia Omkar Kulkarni Ruchita Chowdhary Ritika Mahajan Subhashini Gupta Priya Choudhary