When it comes to Google products, you have questions. And we have answers – based on the Google News Initiative’s work with thousands of news publishers around the world. Check out our tips on getting the most from Google Search, Google Ads, Google Analytics, YouTube, and other products as a news organization. 🔍 Search - https://goo.gle/4dGBJrw 📊 Analytics - https://goo.gle/484K3QU ▶️ YouTube - https://goo.gle/3NctR6u 💲 Ads Products - https://goo.gle/3XTHWKR #journalism #AI #growthmarketing
Google News Initiative
Online Audio and Video Media
Mountain View, CA 62,477 followers
Partnering with journalists and publishers to build a stronger future for news.
About us
Partnering with journalists and publishers to build a stronger future for news.
- Website
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http://g.co/newsinitiative
External link for Google News Initiative
- Industry
- Online Audio and Video Media
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, CA
- Specialties
- journalism, media, marketing, subscriptions, AI, and content creators
Updates
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📆 Storyful Newswire, supported by the Google News Initiative, has been extended to July 31, 2025. As a part of this initiative, your organization continues to enjoy free access to verified news stories daily and an archive of 150,000+ authentic, rights-cleared videos. Register your team here ▶️ https://goo.gle/4cygnhh #journalism #storyful #newswire
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The Google News Initiative and FT Strategies are offering personalized consultations to help news organizations like yours thrive. Get tailored advice on topics like financial sustainability, subscription growth, leveraging AI & technology, or business strategy for emerging news organizations. Limited spots available. Apply here ▶️ https://goo.gle/4jN60Zn
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📣 Last Call! Applications are closing for the GNI Growth Catalyst, a new endeavor from Blue Engine Collaborative and the Google News Initiative. This program aims to help successful U.S. news organizations expand geographically, especially into underserved communities. If you have a strong track record and a clear expansion plan, apply today https://goo.gle/3Gm1RNy #journalism #growth #GNI
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As Austria’s leading source of independent journalism, the APA – Austria Presse Agentur partnered with GNI to help newsrooms modernise around data journalism and more. Read about how they developed cutting-edge tools, training, and workshops to drive digital innovation: https://goo.gle/4krkD4V #journalism #AI #datajournalism
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📆 News Publisher Days in Kenya, Ivory Coast and Senegal with the Google News Initiative! This week we were in Nairobi, Abidjan and Dakar running a one-day, in person event for African news publishers. As part of our goal of supporting regional and local news organisations with their digital transformation journeys, these events aspire to identify opportunities for digital growth, innovation and audience development, as well as bring important news topics to the forefront of discussions. Learn about GNI trainings near you: https://goo.gle/3GxrURS #journalism #GNI #Africa
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The Google News Initiative, in partnership with Blue Engine Collaborative, recently wrapped its first Reader Loyalty + Retention Lab, supporting 30 North American news organizations navigating the 2024 election cycle and other major news moments — helping them turn spikes in audience attention into something more enduring: loyal audiences, paying supporters, and the sustained reader revenue essential to their mission. Learn more about this program ⬇️
Audience loyalty is more than a single indicator of future revenue — it’s a measure of impact. It shows whether our journalism resonates, how much people in our communities invest their time and attention, and whether they see our reporting and digital products as essential. And retention of paying subscribers/members/donors? That’s the real test: Are those who engage today still here six months from now, a year from now, and beyond? That’s why we were thrilled to design and lead the GNI Reader Loyalty & Retention Lab, with generous support from the Google News Initiative. Over six months, 30 news organizations across North America worked to transform audience surges — driven by elections, investigations, extreme weather, and major local stories — into lasting engagement. This Lab required a fundamental mindset shift — audience loyalty isn’t something that happens at the end of a funnel. It must be deliberately designed into every stage of the reader experience. From the outset, teams worked to rethink their approach to retention: 🔹 Who owns audience loyalty and retention in our organization? 🔹 Do we have the right systems to track and act on engagement trends? 🔹 What signals show habit formation — and how do we reinforce those behaviors? There is no one-size-fits-all silver bullet. Instead, teams refined what already works, identified engagement barriers, and ran experiments to improve visit frequency for key audience segments. From the very first session, teams were introduced to a “retention-first” mindset: ✅ 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 = 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 – Organizations that turn first-time visitors into habitual users, and habitual users into paying supporters, are more likely to thrive. ✅ 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝘂𝗿𝗴𝗲𝘀 𝗮𝗿𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 – Instead of celebrating traffic spikes, teams saw them as inflection points for building long-term relationships. ✅ 𝗘𝘃𝗲𝗿𝘆 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺 𝗻𝗲𝗲𝗱𝘀 𝗮 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 – We can’t treat loyalty as a hope and a prayer; instead, we have to be intentional. And, if no one owns it, it won’t happen. The most successful teams weren’t necessarily driven by singular big changes but by building repeatable processes — whether through newsletter habit formation, engagement-driven UX decisions, or improved segmentation. The organizations that made the most progress were those that didn’t treat retention as a 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 but as an 𝘰𝘯𝘨𝘰𝘪𝘯𝘨 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵. Across the cohort, news organizations saw real progress: ■ Highly engaged readers grew significantly ↳ Users with 6-8 sessions/month went up by 43% ↳ While users with 9+ sessions/month grew 41% ■ Median monthly churn improved by 11% from the cohort’s baseline ■ Paid supporters grew by 8+% We’re deeply grateful to our partners at the Google News Initiative – especially Chrissy Towle and Casey Pallenik – for making this work possible. Here’s to more loyal, engaged, and committed audiences ahead. 🚀
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Blue Engine Collaborative and the Google News Initiative are offering the GNI Growth Catalyst Program to help successful U.S. news organizations expand geographically, especially into underserved communities. If you have a strong track record and a clear expansion plan, apply now to reach new audiences and build a more sustainable future. Applications are due by May 20, 2025. Apply here https://goo.gle/3Gm1RNy
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We asked Lou Grasser (Chief Digital Operations Officer) about how Le Monde approaches the adoption of AI. 🔗 Read more about Le Monde’s partnership with Google News Initiative: https://goo.gle/3RfpKZo #journalism #tech #creativity #AI
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🎤 Le Monde, with support from Google, created Le Monde Ateliers, a new programme of digital and live talks delivered by expert speakers. 100% of the programme’s in-person events sold out. 🔗 Read more about Le Monde’s partnership with Google News Initiative: https://goo.gle/3RfpKZo #journalism #innovation #technology