HigherEchelon Salesforce Practice

Stronger together at Dreamforce 2025! We’re thrilled to have team members from both the HigherEchelon Salesforce Practice and our new colleagues at Cherokee Federal on the ground in San Francisco this week. From the Public Sector Community of Practice event to the inspiring main keynote and exciting updates on the Salesforce Public Sector roadmap, it’s been a powerful few days of innovation, connection, and vision. Have questions about Dreamforce takeaways? Curious about how these announcements might impact your mission? Let’s connect; send us a message to start the conversation! #Salesforce #PublicSector #DF25 #GovTech

🚀 Dreamforce 2025 is here! Our team is on the ground in San Francisco, and we’re thrilled to be part of the energy and innovation that Dreamforce brings every year. As a company dedicated to transforming public sector technology, we’re here to learn, connect, and explore what’s next for government solutions on the Salesforce platform. 📣 Whether you're a customer, partner, or fellow trailblazer, we’d love to connect! Let’s talk about how we can collaborate to drive mission impact through digital transformation. Top 3 Tips to Make the Most of Your Dreamforce Experience: 🎯 Plan (but don’t over-plan): Prioritize key sessions, but leave room for serendipitous hallway conversations; they’re often the most valuable. 🎯 Engage with Public Sector Content: From industry keynotes to breakout sessions, there’s powerful insight into the future of gov, ed, and nonprofit tech. 🎯 Network with Purpose: Whether in the Trailblazer Forest, post-session at Moscone West, after-hours events, or coffee breaks, introduce yourself, ask questions, and share your story. If you’re here, drop us a note, let’s meet up! Tim Pash | Andrew Harclerode, PMP | Landon Hayes | Juliette Foley | Katie L. | Jordan Servais | Sean Book | Michele O’Brien #Dreamforce #PublicSector #GovTech #Salesforce #DigitalTransformation #Trailblazers #DF25

🔹 We’re at AUSA 2025! 🔹 https://www.ausa.org/ Excited to share that our team is on the ground at the Association of the United States Army (AUSA) Annual Meeting & Exposition this week. It’s a great opportunity to connect, exchange ideas, and explore how modern cloud & digital transformation can support mission-critical operations. If you’re also attending, we’d love to meet you in person. Feel free to send us a message directly, or reach out to Rob Gifford or Cody Ikkala to schedule time. Let’s discuss how we can drive impact together, whether it’s system integration, data strategy, or deployment support. See you in D.C.! #AUSA2025 #DefenseTech #CloudTransformation #Salesforce #GovTech

This week, we have some exciting news as Cherokee Federal, a leading federal contractor, acquires the HigherEchelon Salesforce Practice or HigherEchelon, Inc.. The talented professionals here at HigherEchelon Salesforce Practice will continue delivering digital modernization at scale as we move to join the Cherokee Federal team.   “We are proud of the reputation HESFP has built as a trusted partner to government organizations. This acquisition ensures that expertise will continue to grow within Cherokee Federal, while HigherEchelon, Inc. sharpens its focus on our core capabilities in training solutions (Human Capital and Cyber) and technology solutions (Engineering Support and Educational Gaming).” -- Paul Maggiano, Co-Founder of HigherEchelon, Inc. We look forward to continuing to be a trusted partner for our customers! Learn more here: https://lnkd.in/eT47tYzn #CherokeeFederal #HigherEchelon #LeadershipDevelopment #Training #DigitalModernization #StrategicGrowth

Believe it or not, winter is coming, and so is the Salesforce Winter '26 release! Whether you’re deep into your end-of-year planning or just trying to stay ahead of platform changes, this release offers fresh opportunities to optimize your #Salesforce experience. For today's #salesforcebytes let's review some tips on how to be #ReleaseReady: ✅ Understand the release cadence: Salesforce conducts three major releases each year, and if you know your Salesforce instance number, visit https://lnkd.in/gqtqwVDS to see when you can expect the release. ✅ Read the release notes: With hundreds of pages of notes and a multitude of topics, we recommend focusing on the products you use based on your role and your Salesforce org's licensing. ✅ Join the Release Readiness Trailblazers Community: with questions and answers along with resource shared, it's a great place to learn more about what's coming, https://lnkd.in/da4u2dAx. ✅ Click below to read about some features we think will have a big impact! Need help understanding releases, or implementing Winter '26 items? Send us a message! #salesforcepartner #salesforceconsultant #winter26 https://lnkd.in/g8xigXEE

Over the past several weeks, we’ve shared how Salesforce #MarketingCloud empowers public sector organizations to deliver secure, timely, and targeted communications that drive measurable impact in our latest #salesforcebytes series. From readiness checklists to security best practices to quick-win features, the path forward is clear: the technology exists now is the time to put it to work in service of every agency's mission. (Click the #salesforcebytes hashtag to catch up on past posts to learn how and why!) We specialize in public sector implementations, combining deep technical expertise with a mission-first approach to help agencies: 💡 Start with pilot projects that demonstrate immediate value. 💡 Scale to enterprise-level adoption with confidence and security. 💡 Optimize and measure communications to align with strategic goals. Whether you are modernizing citizen engagement, streamlining recruitment campaigns, or improving internal communications, we can help you implement and sustain #Salesforce Marketing Cloud for maximum impact. Send us a message today for more information on how we can help provide your organization with the tools you need to support your mission!

As we continue our #salesforcebytes series on modern marketing tools for the public sector, it's critical to understand that effective communication is more than just sending messages about driving outcomes that serve citizens, communities, and stakeholders. Clicks and opens are important, but the real question is: Did this communication advance the mission? With Salesforce #MarketingCloud, agencies can go beyond surface-level metrics to connect engagement data directly to mission impact. For example: ☑️ Link engagement to program outcomes: Measure how communication efforts influence program enrollment, training completion, or policy awareness. This helps agencies prove that outreach is not just active, but effective in advancing mission-critical objectives. ☑️ Track responses by region or audience segment: Understand which campaigns resonate with different demographics, roles, or geographic areas. This ensures targeted strategies reach the right communities. ☑️ Identify channels that drive compliance or readiness: Determine which outreach methods (email, SMS, social, or web) deliver the most effective results. This allows for smarter investments in the channels that actually move the needle. ☑️ Justify funding and resource allocation: Use data-driven insights to secure budget support and demonstrate accountability. This builds confidence among stakeholders and strengthens the case for sustained or increased funding. We help public sector organizations design and implement custom dashboards that tie marketing metrics to strategic KPIs. The result? Leaders can make informed decisions, optimize communication strategies, and deliver measurable impact aligned to their mission. Curious to learn more? Send us a message! #salesforcepartner

If you're in Southern California, SoCal Dreamin' is a must-attend Salesforce community event. An even better reason to make sure you're there this year? An opportunity to learn from two HigherEchelon Salesforce Practice team members! 📍 Doug Christ, Little Balboa Island, 10:00-11:45am PT WORKSHOP: OmniStudio Automation Orchestration 📍 Nathan Pepper 🧙🏻♂️, Little Balboa Island, 8:00-9:45am PT WORKSHOP: From Login History to Lockdown: Building a Security Monitoring Pipeline for Salesforce with AWS & OpenSearch 📅 Thursday, September 11, 2023 Marina Park - 1600 W. Balboa Blbd, Newport Beach, CA 92663 There's still time to register, click here to learn more: https://lnkd.in/gQXeT8tU #salesforcepartner #socaldreamin #salesforcedeveloper #devsecops

If you're a Salesforce professional looking to learn more about the practical realities of building an #Agentforce Agent, you won't want to miss this! Join our very own Trailblazers Lauren Brierley and Meagan K. for a deep dive into their experience implementing their first Agent for the HigherEchelon Salesforce Practice. 📅 Wednesday, September 10, 1:00pm ET They'll share challenges they faced, what they learned, and what they’d do differently next time. Don't miss this opportunity to learn from our #Salesforce #Agentforce experts! Click here to register: https://lnkd.in/gtkXuF7t

In last week's #salesforcebytes post, we went over three critical steps we recommend every organization take before transitioning to a tool like Salesforce #MarketingCloud. As we continue our series on all things modern marketing tools for the public sector, this week, we want to help you maximize your investment in the tool! It's no secret that public sector teams need to do more with less, prioritizing speed, security, and impact. #Salesforce Marketing Cloud empowers agencies to modernize communications with AI, automation, and data-driven engagement. Here are five of our top quick-win strategies: 1️⃣ Harness AI and Agentforce: Use AI-powered agents to draft campaign briefs, generate content, optimize send times, and personalize at scale. 2️⃣ Automate for Efficiency: Leverage Automation Studio and Flow Builder to reduce manual workloads, streamline outreach, and improve responsiveness across channels. 3️⃣ Keep Data Clean and Organized: Structured, compliant data with consistent naming ensures campaigns scale smoothly and securely. 4️⃣ Segment for Relevance: Deliver targeted, meaningful content by creating dynamic audiences that update in real time. 5️⃣ Measure and Continuously Improve: Test subject lines, content, and CTAs, then refine campaigns using performance insights tied to mission impact. We help public sector organizations implement these best practices to deliver secure, mission-driven communications that scale. Ready to level up? Send us a message!