As the largest tradeshow dedicated to brand licensing, Licensing Expo has long connected the world's most influential brand owners and agents with manufacturers and retailers for the latest brand extensions and collaborations.
External link for Licensing Expo
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Thanks to all our amazing guests yesterday! It was wonderful to welcome you and share an incredible BLE experience together. Will we see you today? Register now: https://ow.ly/UkjA50X8iBg
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Missed the Day One keynote? Here’s your quick fix! With sneak peeks from Mattel, Inc. and Prime Video & Amazon MGM Studios you won’t want to miss.
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Day 1 of Brand Licensing Europe 2025 has wrapped up! Take a look at some of the highlights and we hope to see you again tomorrow for another day of meetings, inspiration and uniting the European community! #BLE25
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So BLE is back (if you haven’t heard) - and we open to the community tomorrow! 🎉 But what’s the team most looking forward to? 👀 Register for free here > https://lnkd.in/eneyCXWS
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Who is doing more (and more creatively) than Universal Pictures? Vince Klaseus, president of Universal Products & Experiences, will sit down and discuss everything from the blockbuster #Wicked campaigns to the new Universal Epic Universe park and more at next month’s Brand Licensing Europe. I can’t wait!
BREAKING NEWS: Vince Klaseus, President, Universal Products & Experiences, Confirmed for Fireside Chat at BLE We're thrilled to announce that Vince Klaseus will join our own Amanda Cioletti for an exclusive fireside chat at Brand Licensing Europe this October! The session "NBCUniversal: Building the Fandom Flywheel" will reveal how NBCUniversal creates cultural phenomena that extend from screens to store shelves and theme parks. Details: https://ow.ly/GGqt50WWyaG
Licensing Expo reposted this
🔥 Huge Content Announcement! 🔥 This year at #BLE25, don’t miss the chance to attend an exclusive fireside chat with Vince Klaseus, President of NBCUniversal Products & Experiences! 📅 Date: Tuesday, October 7th ⏰ Time: 11:30 AM - 12:00 PM 📍 Location: License Global Theatre Discover how NBCUniversal turns iconic franchises into cultural phenomena, creating unforgettable experiences across theme parks, retail, and beyond. Register for free > https://lnkd.in/eneyCXWS
So exciting! We're proud to be among the nominees for Stickiest Show Floor.
🎉Trade Show Executive is thrilled to announce the finalists for this year’s Gold 100 Grand Awards. These awards honor the very best in the industry, showcasing shows that excel in various categories, including social media, marketing strategies, technology and data, sustainability, and year-round engagement, among others. See the Trade Show Executive article here: https://lnkd.in/gcgRi3vm You can find the complete list of finalists for the prestigious Gold 100 Grand Awards here: https://lnkd.in/ePh-vW9n 📍Get ready for this year’s Gold 100 Awards & Summit, taking place from October 14-17 at the Ritz-Carlton, Rancho Mirage in Palm Springs, CA! #TSEGOLD100
🚀 Licensing Expo 2026 Hotel Booking is LIVE! Staying near the action just got easier—and cheaper! We’ve partnered exclusively with OnPeak to secure exclusive discounted rates at top hotels near Licensing Expo. ✅ Save up to 30% vs. public rates ✅ Walk to the expo—no wasted time commuting ✅ Flexible cancellation policies Book now before rooms sell out! 👉 https://ow.ly/Jwsn50WEPel #LicensingExpo #BrandLicensing #BusinessTravel
What happens when an unexpected hit creates instant licensing demand? Netflix's "KPop Demon Hunters" has become the streaming giant's most-watched animated film ever with 130+ million views since June 20th - despite having NO merchandising plans in place before launch. License Global's latest analysis reveals how this original IP tapped into two powerful trends: • The $1.24 trillion KPop industry (where fans are 50% more likely to purchase merchandise) • The booming fantasy-romance genre (up 41.3% in book sales) The lesson for licensing professionals? Always be prepared with fast-track merchandise strategies for every IP - you never know which property might unexpectedly resonate with audiences! Read our full analysis on how Netflix is now racing to meet consumer demand and what the industry can learn from this case study. 🔗 Read now at licenseglobal.com #LicensingStrategy #ConsumerProducts #EntertainmentLicensing #MerchandisingTrends #KPop #Netflix
Brian Cook Illustration shares how great licensing partnerships transform art into immersive experiences: ✅ Find partners with global reach & expertise ✅ Focus on authentic storytelling ✅ Prioritize quality & fair value Watch the full interview to learn how to connect your vision with the right licensees! #LicensingExpo #BrandPartnerships #RetailInnovation"