A partnership with the pro Fortnite player centers on a Cava Pass Challenge that looks to drive more people to the chain’s recently revamped loyalty program. https://lnkd.in/eMT4JkyG
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 8,508 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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The cognac brand and Wieden + Kennedy Amsterdam remade the NBA legend’s 2010 “Decision” — a reminder that “you can’t make an omelet without breaking some eggs.” https://lnkd.in/e9raW4-e
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General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media’s current pain points. https://lnkd.in/dhZfjQmD
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A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform. https://lnkd.in/d3wstuNa
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Nvidia saw the fastest rise in value ever tracked by Interbrand while digital-first services like Netflix, Uber and Instagram also gained ground. https://lnkd.in/gU3gSqDV
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A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers. https://lnkd.in/gkcJSdU9
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To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator. https://lnkd.in/gHR_B72w
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Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said during an Advertising Week panel. https://lnkd.in/gGjPVa_Q
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PepsiCo has tripled content production and seen sales growth for brands like Mug since integrating the agency closer to its internal teams. https://lnkd.in/gMS8iyek
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During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible. https://lnkd.in/gqBRa5MT