May is Small Business Month and we’re celebrating the entrepreneurs and innovators driving growth in every community. With the Microsoft Advertising Small Business Toolkit, you’ll get tips to: ✅ Connect with your right audience at the right digital touchpoints ✅ Save time and budget using AI-powered tools like Performance Max ✅ Optimize performance with Copilot in Microsoft Advertising Find the full Small Business toolkit in the comments to see how you can harness AI to help grow your business 👇
About us
Connect with people at the right moments across work and life, reaching audiences who are ready to engage and purchase online. With Microsoft Advertising, build smarter customer journeys using rich audience intelligence and open solutions that help you improve campaign performance. Follow ➡ #MSFTAds for official Microsoft Advertising updates • Digital Advertising • Marketing with Purpose • Audience Targeting • Strategic Trends and Insights. 📣 Official Microsoft Advertising blog → https://MicrosoftAdvertising.com/blog 👥 Sign up to Microsoft Advertising blog Newsletter → https://about.ads.microsoft.com/en-gb/blog/microsoft-advertising-newsletter-sign-up 📘 Microsoft Advertising Learning Lab → https://learninglab.about.ads.microsoft.com
- Website
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http://about.ads.microsoft.com
External link for Microsoft Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Redmond, WA
- Specialties
- search engine marketing, digital marketing, search engine advertising, search advertising, mobile advertising, PPC, pay per click advertising, advertising, big data, Artificial Intelligence, AI, analytics, Advertising Technology, Ad Tech, Marketing Technology, Martech, digital advertising, online marketing, and online advertising
Updates
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Now live: RSVP for the Microsoft Beach House at Cannes! 📣 Take a look at what's in store: In our space at the Cannes Lions International Festival of Creativity, you'll hear firsthand how the future of audience engagement is transforming... and you'll meet the people shaping it IRL. Because we're all about the power of technology. But there's no substitute for meeting in-person. At the Beach House, you'll: ✅ Attend inspiring sessions with incredible leaders. ✅ Enjoy networking events and unforgettable experiences you won't get anywhere else. ✅ Hear real stories about how today's most creative minds are leaning into opportunity, growth, and innovation. ✅ Probably get goosebumps from seeing your creative idols. So meet us there. It's free, and your FOMO will thank you. You'll find us June 16-20 at the Microsoft Beach House @ Ondine Cannes, 64 Boulevard de la Croisette. Secure your spot now: https://msft.it/6047SdwfV Not attending? No worries. Follow Microsoft Advertising now so you don't miss all the thought leadership and insights coming out of the event! We'll be sharing the biggest takeaways all week.
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How do you scale e-commerce campaigns and make smarter, faster marketing decisions? Samsung Electronics Germany has the answer, and it starts with AI. To drive performance during critical sales moments like Black Friday, Samsung partnered with Microsoft Advertising to explore innovative AI-based solutions, extend their audience reach, and more. By tapping into the power of Performance Max and Microsoft Copilot, they unlocked: 🔵 A 2.8x increase in CTR since 2022 🔵 143% YoY revenue growth in 2024 🔵 35% time savings on reporting with Copilot 🔵 Consistent ROAS — even with a 260% increase in ad spend Read the full case study at the link in the comments.
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Generative AI is creating new possibilities in advertising, Kya Sainsbury-Carter says. So we're investing to accelerate what's possible. ⬇️ At Microsoft Advertising, we believe that the future of digital engagement is conversational, personalized, and agentic. Today's product strategies must be built at the speed of AI change, and we're continuing to innovate with adaptive tools designed for the AI internet. More private and personalized advertising experiences within this new agentic and conversational world aren't achievable with the industry’s current DSP model. So, our investments for the future need to change. Here's what that means: 🔵 We’re doubling down on the Microsoft Advertising Platform, harnessing the full power of AI and our unique audience intelligence to enable personalized and conversational advertising and deliver profitable growth for advertisers. 🔵 With Copilot at the core, we're creating a future where businesses can meaningfully connect with people, while adhering to the highest standards of privacy and trust. 🔵 Our new AI-forward products will help advertisers get unparalleled access to our high-intent, highly engaged audiences across work, life, and play, including Xbox, Gaming, Bing, Copilot, Outlook, Edge, Windows, LinkedIn, and high-quality supply from publisher partners. 🔵 We're also continuing to enhance our intelligent hub to grow publisher businesses with Microsoft Monetize, including a streamlined user experience and advanced AI-powered tools. Get more details about this announcement, and how we're building the next generation of advertising, in our blog post. https://msft.it/6041SbHs3
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Partnership done right, Nitesh Amin and the Brainlabs team are proof that people + technology = powerful results. 🚀 With partners like Brainlabs, we can push the boundaries of what’s possible. In their Back to School campaign, Brainlabs used our Audience ads to expand reach in underutilized markets, driving major gains in impressions, clicks, and CTR. Get the full story in the comments. 👇
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Find your calendar suddenly full of holiday planning meetings? We've got you. To help kickstart your 2025 holiday season with data, we’ve sliced and diced last year’s top-performing holiday ad strategies—and they’re not what most marketers will expect. Before we reveal our full findings, we’d like to hear from you. Vote below, then explore our complete recap blog for the trends and takeaways to help shape your 2025 holiday advertising strategy.
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14 days. One big goal: stand out in the holiday rush. German fashion company S.OLIVER GROUP wanted their holiday campaign to strengthen brand awareness and foster emotional connections. With Microsoft Ads, they accomplished that (and more). 🎥 Heartfelt online video campaign 🔁 Impression-based remarketing 📈 10% lower CPM compared to other platforms A masterclass in making moments count. Read the full customer case study at the link in the comments. 👇
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Did you know? Performing a comprehensive content audit can help you identify gaps, remove outdated information, and keep your content accurate, relevant, and seen in AI search engines. In today's blog post, "Mastering AI-Powered Search: Next Level Strategies for Marketers," our experts Fabrice Canel and Krishna Madhavan share valuable insights and great tips like these on how best to optimize your content for higher rankings and visibility in AI search engines. See link in the comments. #AI #SearchOptimization #ContentStrategy #MarketingTips
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We're saying goodbye to #POSSIBLE2025. It's been quite the ride! 🙌 From thought-provoking sessions from leaders like Paul Longo to meaningful connections in crowded hallways, it was inspiring to see our community come together this week. One thing we heard loud and clear: gen AI is already transforming the nature of audience engagement, and it's having a major impact on both performance and productivity for marketers. Check out these photos for a final glimpse of the event, including Paul's masterclass session. Thank you to all of our customers and partners who joined us at POSSIBLE. You made this week unforgettable, and we’re truly grateful for each of you. If you missed any of the highlights, be sure to check out our posts from this past week. Looking for more practical tips on integrating gen AI into your workflows? Check out our Marketer's Guide to Chatbots and Agents, linked in the comments. Safe travels, everyone!
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