NEMRA Lighting Division

The NEMRA Lighting Division is pleased to feature Schaeffer Marketing Group, Inc. as a Lighting Agent Member. Schaeffer is a family-owned firm. Since 1976, they have represented quality lighting and controls manufacturers. Their team has made an educational investment in continuously improving their solution sets, creating demand and providing proactive customer service with ethics, expertise, accountability, timeliness, and respect. Schaeffer works with lighting manufacturers, including: Keystone Technologies, Linmore LED Labs, Liteline, American Lighting, Autani, Cree Lighting, NICOR Lighting, Emergensee / PROlite LED Lighting ABB Emergi-Lite Lighting, Shat·R·Shield Lighting, and XtraLight LED Lighting Solutions. Please visit https://www.smgrep.com/ to learn more about their company. We invite all lighting manufacturers who work with Schaeffer Marketing Group to join the NEMRA Lighting Division. https://lnkd.in/gd-hs5ac

👉 Get ready for the first-ever 𝐍𝐄𝐌𝐑𝐀 𝐋𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐒𝐮𝐦𝐦𝐢𝐭, taking place at the 𝐇𝐢𝐥𝐭𝐨𝐧 𝐀𝐧𝐚𝐭𝐨𝐥𝐞 𝐢𝐧 𝐃𝐚𝐥𝐥𝐚𝐬, 𝐓𝐞𝐱𝐚𝐬, from Thursday, October 15 to Saturday, October 17, 2026. 📆 We're announcing the dates a year in advance so you can mark your calendars and 𝐬𝐚𝐯𝐞 𝐭𝐡𝐞 𝐝𝐚𝐭𝐞𝐬 for this can't-miss event. Exclusively for NEMRA Lighting members, this summit is designed to elevate your business through high-impact, one-on-one strategic planning sessions, insightful panel discussions, and valuable training opportunities. It's your chance to collaborate directly with YOUR manufacturers and YOUR agents to craft actionable business plans for the future. This year's theme, "𝐄𝐥𝐞𝐯𝐚𝐭𝐢𝐧𝐠 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬, 𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐍𝐞𝐰 𝐏𝐞𝐚𝐤𝐬," underscores our commitment to fostering deeper strategic relationships that drive mutual growth. By aligning on goals and strengthening partnerships, you’ll reach the summit with a clear roadmap to achieve your next major milestones. Mark your calendars! We look forward to seeing you at the NEMRA Lighting Summit 2026. Registration will open in Q2, 2026. For event information: https://lnkd.in/eYKVt3A5 To join NEMRA Lighting, submit an application at: https://lnkd.in/ePgmuAeD or email jbristol@nemra.org.

🚨 Membership Update! 🚨 We’re thrilled to see our members growing, strengthening their businesses, and expanding their reach! Please join us in welcoming our newest Agent Members to the NEMRA Lighting community! 🎉 Their expertise, dedication, and leadership will help strengthen our collective efforts as we work to advance the lighting market together. We’re excited to have them on board and look forward to driving continued success side by side. ✨ Congratulations to SESCO Lighting, Inc. (ERT Lighting, Smith Lighting Sales, NexGen Lighting Solutions & Engineered Lighting Sales) and Lightspec (Gormley Farrington & ProTech Lighting & Controls) and welcome to the NEMRA Lighting Division — let’s build something great! 💡 #NEMRALighting #StrongerTogether #WelcomeNewMembers John Palk, Michael Payne, LC, Eric Stewart, Jordan Doyle, Brad R., Steve D., Dennis Walker, M.E., Pat Gormley SESCO Lighting - Texas SESCO Lighting Controls

A huge thank you to Penn Lighting Associates for inviting NEMRA Lighting to celebrate your 65th Anniversary Halloween Party and Trade Show with you! The event was a tremendous success, with an impressive turnout of architects, specifiers, designers, contractors, and distributors. It was wonderful to connect with so many of our NEMRA Lighting members and engage with future members as well. Congratulations to Penn Lighting on 65 years of excellence — here’s to continued growth and success for the next 65! 🎉💡 Michael Bolin, Joseph Parks, Barbara Petrilla, MBA, Dave Quinn, Amerlux LLC, MaxLite, Barn Light Electric, ILLUMUS, GREEN CREATIVE, ILP, NLS Lighting, LLC, Liteline

🌟 Stepped Educational Curriculum Enrollee Spotlight: Samantha French 🌟 We love hearing from our participants, and Samantha’s feedback from Emergensee / PROlite LED Lighting is just one of many inspiring stories we’ve received! With enrollment exceeding expectations, members are raving about: ✅ Practical application ✅ Theoretical grounding ✅ Relevant industry topics The self-paced virtual delivery makes the curriculum accessible to everyone, regardless of location or experience level. In an industry as complex as lighting, this program eliminates barriers to professional growth, offering a clear path from foundational knowledge to advanced specialization. Ready to take your lighting skills to the next level? 💡 Members can take the first two Levels free here: https://lnkd.in/eqrTD-DP If you are not yet an NEMRA Lighting member, what are you waiting for? Get started today: https://lnkd.in/ePgmuAeD Illuminating Engineering Society, Brienne Willcock, LC, BDCP #NEMRALighting #ProfessionalGrowth #LightingEducation

Our Q3 Pulse of Lighting survey is now open for lighting manufacturers, lighting agents / manufacturer reps, and lighting / electrical distributors. All I need is 1-2 minutes of your time and, in return I'll share the industry exclusive report complimentary (and if you want, the Q2 report.) Summertime so some (temporary) guidance on tariffs but the construction market, depending upon the area, is "challenging" for many. According to some buyers, "tariffs are an opportunity to negotiate!" Data centers are great, but don't use much lighting. Resi, in most places is down. Office construction and renovation? Not as lucrative as it was. This is what we're hearing. What are you seeing? All input is confidential (and we ask for feedback in ranges, so nothing proprietary.) Your input is greatly appreciated. The link to the survey is https://lnkd.in/eQqN-UBN. And, at the end of the survey, I'll introduce you to our lighting publication, US LightingTrends. Has tariffs affected your business? Has it increased your top line?

The NEMRA Lighting Division is pleased to feature DMF Lighting as a Lighting Manufacturer Member. DMF Lighting is an LED lighting manufacturer specializing in premium, modular downlighting solutions for residential, commercial, and multifamily applications. The company is recognized for its high-performance, flexible, and reliable products, which are developed and thoroughly tested in its in-house laboratories to ensure quality and consistency. DMF Lighting collaborates with various lighting agents, including Bell & McCoy Companies, Convergence Partners, ELA + Synergy: Supply, Lightspec, LLC. (Pro-Tech Lighting Inc.), McKenna Agencies, Moxie Lighting, SESCO Lighting, Inc., and the MH Group of Companies. Please visit https://lnkd.in/dJSFYM7 to learn more about their company. We invite all lighting agents who work with DMF Lighting to join the NEMRA Lighting Division. https://lnkd.in/gd-hs5ac

The NEMRA Lighting Division is pleased to feature Illuminate as a Lighting Agent Member. Illuminate is a lighting and controls agency dedicated to serving the electrical market. The company provides comprehensive lighting solutions, controls, and support, all underscored by a commitment to professionalism, integrity, and open communication. Illuminate works with lighting manufacturers, including Current Lighting, Lutron Electronics, MaxLite, Cree Lighting, Light Efficient Design, ABB-EML, and Red Sky Lighting. Please visit https://illuminatene.com/ to learn more about their company and solutions. We invite all lighting manufacturers who work with Illuminate to join the NEMRA Lighting Division. https://lnkd.in/gd-hs5ac

NEMRA Lighting is proud to support impactful educational content in the lighting industry, and it was exciting to be recognized by EdisonReport's recent article, which stated: "This year’s educational content was the strongest I’ve seen at any ArchLIGHT Summit." The conference kicked off on Tuesday with Jeffrey Bristol Divisional Vice President of NEMRA Lighting introducing Umesh Baheti, SVP of Product Management & Engineering at MaxLite. During the NEMRA Lighting-sponsored event, Umesh presented one of the summit's most thought-provoking discussions. Speaking as a technologist, rather than a MaxLite representative, he delved into how luminaire-level lighting controls (LLLCs) are steering the industry away from centralized systems and towards distributed intelligence. Our sincere thanks to EdisonReport and John R. (Randy) Reid for the recognition. Read the Full Article: https://lnkd.in/eBXZt_kp A video recording of this presentation will be available to NEMRA Lighting members on the NEMRA Lighting Member Resource page for your convenient access.

NEMRA Lighting Members, We invite you to contribute to the Q3 Pulse of Lighting survey (now open). This survey gathers insights from lighting manufacturers, agents/manufacturer representatives, and electrical distributors regarding current industry trends. All responses will remain confidential. Your participation is invaluable and greatly appreciated. The link to the survey is