PepsiCo Industry Insiders

The countdown to summer is over! ☀️We’re hearing citrus is the beverage flavor of the season. 🍊

We had an incredible time at the 2025 National Restaurant Association Show in Chicago!   The NRA Show continues to be a key moment for our industry, bringing together leaders, innovators and partners to shape what’s next in food and beverage. From bold beverage innovations to digital tools that drive growth, we were #PepsiCoProud to showcase how we’re collaborating with our partners to fuel growth. Here are just a few highlights from our booth:   ✅ Pepsi Local Eats – Supporting local restaurants by connecting tourists and locals to neighborhood favorites ✅ DRIPS by Pepsi – Redefining refreshment with our new line of crafted, flavor-forward beverages ✅ PepsiCo Digital Lab – Helping partners grow online beverage sales by an average of 25% with our suite of free tools like Menu Pro   Thank you to the National Restaurant Association for hosting another outstanding event—and a big shout-out to everyone who visited, connected and collaborated with us. We’re energized by the conversations and excited for what’s ahead!   #PepsiCoProud #2025RestaurantShow   Kent Montgomery, Scott Finlow, Anne Fink, Hugh Roth, André Moraes, Sumi (Paek) DeBenedittis, Christopher Yemma, Kate Garner, Valeria Rivas, Genevieve Ascencio Alcinay👩🏾💻, Anna Hellgeth, PepsiCo Away From Home  

Shopper data shows that as summer approaches, shoppers are looking forward to getting together and getting outside.    As we unofficially kick off summer, 55% of Americans will be gathering with friends and family and 58% will be grilling or barbecuing – key opportunities for food & beverage retailers to create in-store experiences that help shoppers celebrate the way they want to.     Visit pepviz.com to explore ways to partner with PepsiCo to help drive sales throughout the summer holidays (https://bit.ly/pep_summer).    (Source: Numerator, April 2025)

Today, we're excited to officially welcome poppi, one of the fastest-growing functional soda brands in the market, to the PepsiCo family!    With its strong consumer demand, viral brand energy, and proven growth, poppi is a natural fit for our evolving portfolio of brands and reflects our commitment to offering more functional, great-tasting options in line with evolving consumer preferences.    With PepsiCo’s global scale and capabilities, we’re ready to take poppi to new heights – expanding its reach and unlocking new growth opportunities for our partners.    Welcome, poppi! 

Huge shoutout to Ellen Webb and Natalia Tomaszewska- Lumpkin, MBA for representing PepsiCo so well at this year’s Sweets & Snacks Expo!    Their presentation on applying a human-centric approach to understanding consumer and shopper needs showcased how PepsiCo is bringing together human insight and #pepviz data to build relevance, empathy and impact, and ultimately unlocking growth. 👏 

It is with great pride that we recognize Kent Montgomery, SVP, Industry Relations, PepsiCo North America, as the recipient of the Steve Reinemund Leadership Award. Kent has shown remarkable leadership and a deep commitment to inclusion, embodying the values that former PepsiCo leader Steve Reinemund championed. He has supported the development of many of our colleagues and helped lead our strategy for creating a culture of inclusion. His efforts to inspire and uplift those around him make PepsiCo a better place for everyone. Congratulations, Kent, for your incredible achievements and leadership! #PepsiCoProud 

As temperatures rise, so do shoppers’ eagerness to buy certain categories. For example, Circana category trend data reveals that sports drinks begin building in popularity starting in April, growing through Memorial Day (index 115), and peaking around July 4th (index 130). Similarly, potato chips also have rising indexes during this seasonal window (112 & 110 respectively).    Is your merchandising strategy aligned with these kinds of significant seasonal shifts in key categories?     Discover how pepviz can enhance your seasonal merchandising strategies to help drive sales in spring, summer and beyond. Visit https://lnkd.in/eeY3T3eM for more. 

How do you meet shoppers where they are? Effective shopping is all about ease and convenience – for us at PepsiCo, that means seamlessly integrating online and in-store channels.   At this year’s #AnalyticsUnite2025, VP of Shopper Analytics & Insights Ellen Webb spoke about the ways PepsiCo is integrating data, AI, and analytics to create personalized interactions for our shoppers. We leverage #pepviz, an incredible approach to data and insights that helps us capture omnichannel data and insights that give us a better understanding of human behaviors. When we analyze these trends and behaviors, we’re able to deliver a unified experience across all touchpoints that meets shoppers’ needs.   Big congrats to Ellen and her fellow panelists from Schnuck Markets, Inc. Inc. and Mead Johnson Nutrition. Thanks to Jon Harding of Conair LLC for moderating and to Analytics Unite for convening a terrific discussion!   #PepsiCoProud Kate Garner Erin Ness Cathey Shannon Amundson Ryan Sexton

Thank you to John S. Phillips, Rachel Hibbs, and Sean Lovett, who represented us well in South Florida at the National Association of Chain Drug Stores (NACDS) annual conference. #NACDS seeks to foster the growth of the pharmacy industry by advancing a pro-patient and strategic industry agenda. For us, it’s a key opportunity to continue building relationships with valued customers and demonstrate how we’re fueling growth to be Faster, Stronger, and Better.     As always, thank you to NACDS for hosting!     #PepsiCoProud 

New Innovation alert! We’re brewing up some serious energy…☕⚡   We're thrilled to announce two new ready-to-drink beverages: Starbucks Iced Energy and Frappuccino Lite!   This innovation is a testament to our long-standing partnership with Starbucks, which began more than 20 years ago. We've combined Starbucks' expertise in coffee with PepsiCo’s unmatched distribution and marketing capabilities.      Read more here: https://lnkd.in/eRBbE_w4   #PepsiCoProud #Starbucks