PepsiCo Industry Insiders

7 shopper needs account for 72% of c-store trips, according to PepsiCo’s “C-Store Shopper Needs” proprietary research. For example:    🔶"Stretch Break" shoppers make pitstops for morning & mid-afternoon snacks & beverages    🔶"Grab for Later" shoppers are thoughtful planners, more often stocking up on snacks & drinks for a later occasion    These and 5 other distinct needs, like Upbeat Errands and Stock Up for Later, can help retailers better understand and plan for their customers’ unique convenience needs.     To see all 7 needs, read our latest #pepviz article here: https://bit.ly/sevenneeds     Bryan Santee Matt Vickers Kate Garner Kent Montgomery Ellen Webb Erin Ness Cathey Shannon Amundson Ryan Sexton Bria Troy Christopher Yemma Shivna Vasavada 

Chicago delivered for #NACS2025 - and so did we! 🔥    Our PepsiCo teams just wrapped our biggest show of the year, showcasing the power of PepsiCo and how we're transforming to help our customers and partners meet consumers anytime, anywhere with the iconic brands they love.    From breakthrough innovations to meaningful connections with retail partners, this year's show highlighted everything that makes our industry special:    💡Innovation That Serves  – we unveiled game-changing products across our portfolio—Gatorade Lower Sugar, the brand's first-ever sports drink with 75% less sugar and no artificial flavors or colors; the largest Lay's brand refresh in nearly 100 years; Gatorade Lower Sugar combining bold taste with functional benefits; and bold new flavors like Cheetos Flamin' Hot Dill Pickle and Doritos Blazin' Buffalo & Ranch. 📈Data-Driven Growth - Our proprietary insights from #pepviz continue helping retail partners uncover new opportunities and shape the future of convenience.  ⭐️Celebrating Excellence – Congratulations to our Top Women in Convenience (TWIC) award winners at PepsiCo. Your leadership represents the incredible people and passion driving us forward.    Did you join us at NACS? Comment your favorite booth experience or sample this year below.    #PepsiCoProud #NACS2025    Steven Williams Michael Del Pozzo Bryan Santee Matt Vickers Kent Montgomery Kate Garner Ellen Webb Christopher Yemma  Shivna Vasavada Valeria Rivas Shannon Amundson Ryan Sexton Erin Ness Cathey Christine Turner Jenny Kuzet Jyoti Saita Stacy Dickson-McNutt 

Excited to kick off Day 1 of the #NACSShow with opening night at PepsiCo’s “First Taste” event. With customer partners and media guests in attendance in Chicago, we provided a behind-the-scenes look at our portfolio transformation to reignite growth in c-store and beyond — from renovating our portfolio with no artificial colors and flavors across major brands, to adding functional benefits, to accelerating our go-to-market performance to meet consumers anytime, anywhere. NACS Show here we go! 💥 Steven Williams , Michael Del Pozzo, Kent Montgomery, Jesus Delgado-Jenkins , Randy Quinn , William Armstrong , Chris Quinn , Bryan Santee, Matt Vickers , Christopher Yemma , Shivna Vasavada , Jennifer Dubin , Aralyn Veatch

The #NACS2025 countdown is on, and we’re gearing up to bring you our bold new PepsiCo insights and innovations! 🎉     We’re spotlighting the future of flavor with functional additions, new packaging, and the removal of artificial ingredients and colors as we transform our portfolio. Our proprietary collaborative approach, #pepviz, will also spotlight how we're fueling growth for customers and meeting consumers where they shop.     Heading to Chicago Oct. 15-17? 📍 We’ll see you at South Building, Hall A, Booth S4641.     #PepsiCoProud    Steven Williams Michael Del Pozzo Bryan Santee Matt Vickers Kent Montgomery Kate Garner Ellen Webb Christopher Yemma Shivna Vasavada Shannon Amundson Ryan Sexton Erin Ness Cathey 

This week, PepsiCo attended Groceryshop in Las Vegas for three impactful days filled with innovation, powerful insights, and meaningful conversations with some of brightest minds shaping the future of retail and grocery.    Our very own Mike Glaser held an insightful session alongside Liz Roche and Manish Sharma, highlighting how advanced data and measurement capabilities are driving smarter, more effective retail media strategies.    Meanwhile, Marisa Perez, joined Manuel Queiroz, Lauren Boyle Sanvidge, and Anne Mezzenga for a discussion on the different trends and technologies transforming digital commerce.    Thank you to Groceryshop for having us – and for continuously pushing the boundaries of what’s possible for the future of grocery and retail.    #Groceryshop2025    Michael Del Pozzo Bryan Santee Matt Vickers Kent Montgomery Christopher Yemma Shivna Vasavada

42% of c-store shoppers say meal bundling is extremely/very important when choosing a retailer. That’s not just a stat – it’s a signal.    And here’s another one:  🛒 Meal combo baskets are 1.7x larger than the average c-store basket.    C-stores have a golden opportunity to maintain their edge by delivering easy meal solutions that meet shoppers’ needs and drive bigger baskets.    📍 Want to know what else drives c-store loyalty? Visit the PepsiCo NACS Booth S4641 for exclusive, data-driven #pepviz insights into c-store shopper behavior.    👉 Check out more pepviz content here: https://bit.ly/pep-nacs     #NACS2025 #CStoreTrends     Kate Garner Ellen Webb Erin Ness Cathey Ryan Sexton Shannon Amundson Christopher Yemma Shivna Vasavada 

Hispanic Heritage Month: Celebrating Tradition & Authentic Connection🎉🤍🌎This #HispanicHeritageMonth, we celebrate the traditions that Hispanic families pass down through generations—from cherished recipes to spirited cultural celebrations. Hispanic consumers show remarkable commitment to preserving heritage while building their future. The brands they choose reflect their values, their story, and their vision for generations to come.     The Hispanic community’s influence on the U.S. food & beverage industry continues to grow. Their deep cultural roots and dedication to authenticity present meaningful opportunities for retailers who take the time to truly understand and connect with this vibrant audience.    Want to learn more about our #pepviz insights into the Hispanic shopper experience? Visit https://bit.ly/pep_hhm and explore how Hispanic families are shaping the future of food & beverage.    Kate Garner Kent Montgomery Ellen Webb Erin Ness Cathey Shannon Amundson Ryan Sexton Valeria Rivas Christopher Yemma Shivna Vasavada 

🏈 Football season = tailgating season! Did you know 75% of tailgaters reach for chips & dips as their go-to snack?      And according to #pepviz insights, shoppers prefer multi-category displays – they make in-store trips faster and easier. When retailers group fan favorites together, everyone scores. 🛒 

When it comes to stocking up for big events, our proprietary research reveals that shoppers appreciate conveniently located, multi-category displays that help save them time and energy.     Knowing what drives items to be top-of-mind for sporting events and tailgating occasions can help retailers create tailored merchandising for what game-day shoppers are looking for. Our data and insights show that pairing fan favorite snack items like these make for a winning line-up.      🔷 Potato chips with deli & prepared sandwiches  🔷 Soda with frozen pizza  🔷 Tortilla chips with refrigerated appetizers  🔷 Salsa with fresh veggies     Partner with PepsiCo to learn about other occasion-based shopping dynamics and read more from #pepviz at https://bit.ly/pep-sports.     Kate Garner Ellen Webb Erin Ness Cathey Ryan Sexton Shannon Amundson Christopher Yemma 

It’s no surprise convenience fuels online food & beverage shopping, with all shopping cohorts citing “It’s convenient for my schedule” as the number one reason for their most recent online shopping trips.     But what happens when we look beneath the surface? Proprietary #pepviz data and insights reveal that different shopper cohorts have different top attributes they seek from their online grocery shopping experiences.     📲 Boomers+ & Gen Z prioritize easy app & website functionality      ⭐ Meanwhile, Millennials want availability of high-quality items     💵 And Gen X seek consistent & affordable prices     Discover more pepviz thought leadership content around #omnichannel strategies and various key shopper cohorts at https://bit.ly/pep_online. Partner with PepsiCo to deliver more than just convenience for your shoppers!       Kate Garner Ellen Webb Erin Ness Cathey Ryan Sexton Shannon Amundson Lauren Masotti Christopher Yemma