Pinterest Business

Most people share their success once it’s polished. This series is about what it looked like before the shine. Introducing Stories (Un)Told - filmed live at Cairns Crocodiles. Our latest series is about the messy, human, brilliant parts of growth we don’t talk about enough. Episode 1 features Xanthe Wells, VP of Global Creative at Pinterest. A leader who knows that bravery isn’t loud - it’s honest. In this conversation, she spoke to Dan Krigstein about: • Getting promoted before you’re ready • Creating space for risk when nothing feels certain • The pressure to perform vs the permission to be real • Why psychological safety, not polish, powers creativity If you’ve ever felt like you’re building the plane mid-flight - this is the episode you’ve been waiting for. Stories (Un)Told starts here 👉 https://lnkd.in/g5DUbRDc #StoriesUntold #TheGrowthDistillery #Pinterest #CairnsCrocodiles

✨ 2025 Pinterest Wedding Trends Have Arrived 💍 Bold colors. Unique personal touches. Timeless elegance. Couples are embracing the revival of 90s silhouettes, choosing colored engagement rings that pop, and transforming spaces with rich chocolate brown and surreal florals. This isn't just speculation—3.8 billion wedding searches and 13.4 billion saved ideas on Pinterest reveal what's shaping celebrations right now. Want to stay ahead? Get the full report: http://spr.ly/6044NFn9G #WeddingMarketing #PinterestInsider #2025Trends

Pinterest is back at the Cannes Lions Festival this year – and you won’t want to miss what we’ll be sharing with advertisers: 📌 Ad innovations that can simplify how you reach Gen Z users (our largest and fastest growing-demographic) and others in the most engaging way 📌 Updated features to better get ahead of trends on Pinterest (trends on Pinterest last nearly twice as long as trends elsewhere – and ~80% of the trends we’ve predicted have come true over the last five years) 📌 Deeper insights into your audience’s searches, saves, and shopping patterns And our award-winning Pinterest Manifestival is your front-row seat to Gen Z's evolving relationship with shopping and creative discovery, equipping you with the tools to transform brand strategies and drive impactful, measurable performance. This is where advertisers move beyond inspiration to real business results through interactive activations, data-driven strategies, and connections that matter. RSVP now and coordinate with your Pinterest team to secure secure time in our space: pinterestcannes.com

Showing up on a positive, stable platform isn’t just a nice-to-have—it’s a non-negotiable. Invest in a positive platform that performs across the funnel. Shift your spend to Pinterest today: http://spr.ly/6048NQK7g

Happy Asian and Pacific Islander Heritage Month!  The stories and contributions of Asians and Pacific Islanders are truly woven throughout our society and culture – and I’m proud my family’s story is among them. Today, I wanted to share a few reflections on what I’m celebrating this API Heritage Month, along with some stories and life lessons learned along the way.

From opening remarks to final conversations, Cairns Crocodiles was a masterclass in what’s possible when creativity and performance go hand in hand. I had the honour of opening Cairns Crocodiles and sitting down with Olympic champion Ariarne Titmus, who reminded us that in both sport and business, mindset is everything when you are making tough decisions and redefining excellence. Here are  just a few ideas I’m taking with me this week: 💡  “When you're in an Olympic environment, everyone there has done the work, everyone's trained hard, it's all mental,” Ariarne shared. Whether it’s a medal or market share, bold decisions and belief in your vision make all the difference. 🔎 Visual search is transforming discovery.  The future of search is visual. People save and curate their ideas directly on Pinterest—this gives us unique first-party signals about their taste. 📈 Positive platforms drive performance. Recent research from MAGNA revealed that ads served in environments viewed as positive are 94% more impactful in driving purchase intent compared to platforms viewed as non-positive. ✌️70% of ad revenue in Australia is projected to go to just two platforms. Relying on just a couple of channels for growth is risky for our region. Diversifying matters. 😎 Don’t chase cool. Deliver something of value. As Xanthe Wells said in her keynote,  “At Pinterest, we are the gallery walls. Not the paintings.” Listen to your users and showcase the culture already happening with your brand. Australia’s marketing landscape is evolving fast. This week’s conversations pushed us to think bigger about how we build smarter, safer, and more effective media environments. Thank you to everyone who brought their ambition, ideas, and optimism to Cairns! Lastly, moments like this would not be possible without our incredible team, I'm very proud of how we show up and support our partners.

RSVP to get on the list 👉 http://spr.ly/6045Nb7QL The Pinterest Manifestival is coming back to Cannes Lions with the hottest trends for you to try, taste and take home. And hey, maybe you’ll manifest a new piece of ink while you’re here ⚓📌

🚨 FINAL CALL: Only one day left to apply for the Pinterest Inclusion Fund! ✨ Don't miss this incredible opportunity for lifestyle, beauty, and fashion creators and merchants who help shape the future of our inclusive product tools. Participants receive access to: • Educational sessions • Cash • Later subscription • Exclusive Pinterest support 🌎 Applications are open in specific markets, and close tomorrow, May 15th at 9pm local time in participating markets. ➡️ Apply now: http://spr.ly/60402sAaQ

Day one at Cairns Crocodiles and we opened the doors to something I’m so proud of: a fully immersive Pinterest experience built to spark creativity, intention, and joy. From discovering your personal color palette, to planning your next escape in our Travel Studio, to getting an actual, custom tattoo inspired by your saved Pins, this experience has been a delight for everyone who's attended! Pinterest has always been about inspiration that leads to action. What we created here is a celebration of that journey — from ideas to identity, dreaming to doing. And we got to invite people to experience the joy of creativity firsthand. Being in Australia has been an absolute joy - and the team here is a dream. ❤️ Grateful to the Pinterest AU team Jessica McKenna, Meg Montgomery, Madelaine Zahr, Matthew Knopp, Brittany Riordan and our Global team Stacey Mayhew, Seán Doyle, Alexandra Camacho, Brandi Steele, Tamara Costa, Maya Wong, Kathleen Chen, Taylor English, Gordon W., Elizabeth Luke, Laura Gaffney, Jacob Sittig, Lianne Stewart and very special thanks to the incomparable triad of Melinda Petrunoff, Meg Montgomery and Madelaine Zahr, who on top of putting on this massive event, managed to host me in the warmest way possible.

Two truths: Every wedding matters. And Pinterest hires mushy romantics. Last week, we proved it by surprising couples outside city hall in NYC on their way to tie the knot. Before they said “I do”, we offered them anything they wanted from our trending flower cart, a session with one of the most talented (and in demand!) wedding photographers in the city, and gift cards to the champagne bar down the street to toast each other afterwards. It’s fortunate my team didn’t invite me to join, because I would have been a blubbering liability the entire time. As someone who got married just a few blocks away over twenty years ago (and who couldn’t afford a wedding bouquet when I did), this brought back profound memories. And reminded me that love—and a touch of inspiration—is truly all you need.