Roku Advertising

"Action ads had 30% higher brand awareness and drove 47% more purchase intent compared to standard TV video ads" 🎙️ Roku's Jordan Rost recently joined The CPG Guys alongside Merkle's Jeffrey Bustos talking all things CTV, retail media, and measurement. One of the biggest topics was the results of our research with Dentsu, revealing the secrets to successful shoppable TV ads. Check out the podcast below and see the full research study here👇 https://lnkd.in/eTz--3W9 #Roku #CTV #Streaming #Advertising #RetailMedia

💊 Pharma is finally making the big switch to CTV. Andrea Palmer, CEO of Publicis Health Media, explains why video has always been critical in pharma marketing and how streaming takes it to the next level. She highlights how CTV allows brands to break down complex stories while reaching patient populations with new creative formats and smarter targeting. #Roku #CTV #Advertising #Streaming #PharmaMarketing

📣 In a crowded retail space, how do brands turn storytelling into sales? Jordan Rost, Head of Ad Marketing at Roku, joined Amazon’s Wayne Purboo and LG’s Tony Marlow at Shoptalk Fall to answer exactly that. Their session explored how CTV helps brands inspire audiences and connect that inspiration to measurable action. The biggest takeaway? "If you’re not experimenting today with how the shopper journey and viewer journey work together, you risk falling behind in 10 years. Shoppers will soon fully understand where TV fits into their browsing experience and behavior." #Roku #CTV #Advertising #Streaming #ShoptalkFall

🛒 TV is now a performance channel. Roku Action Ads make streaming shoppable by design, letting viewers initiate reminders, send offers to their phones, and engage with brands in real-time. And because these actions are user-initiated, streamers are more likely to convert 🤝 Learn how to turn engagement into outcomes: https://lnkd.in/eSkb_NBc #Roku #CTV #Streaming #Advertising #PerformanceMarketing #ActionAds

❓How do you turn TV from a one-way channel into a two-way experience? In her podcast interview with The Current, Roku’s Sarah (Warner) Harms explains how streaming is a far cry from the static TV experience of yore. It’s a space where audiences shop, engage, and connect. Listen in as she breaks down how brands can pair scale with precision to drive both performance and meaningful connection. 🎧 Full conversation here: https://lnkd.in/ecyxGZAd #Roku #CTV #Streaming #Advertising #Marketing

🎬 Storytelling or performance? ... Why not both? Horizon Media’s David Campanelli explains how Roku helps advertisers strike that balance on the biggest screen in the home. From building stronger brand stories to driving measurable outcomes, he highlights why Roku is a valuable partner at the intersection of scale and precision. 💡 Plus, Dave speaks on why our collaboration with Amazon to reach 80 million households is such a strong signal for the future of TV. #Roku #CTV #Streaming #Advertising #CTVAdvertising #TVstreaming

📊 On Roku, identity isn’t an afterthought. It’s the foundation. Every household that streams with Roku is logged in, giving advertisers the confidence that they’re reaching audiences they care about. That means better targeting, more control over frequency, and trustworthy attribution. 💡Learn more: https://lnkd.in/e5ZeNigy #Roku #CTV #Streaming #Advertising #AdTargeting

🤔 Remember cable? FAST is quickly replacing it... and it's free. Free Ad-supported Streaming TV viewers watch similarly to cable, about 4 different channels and 4 total hours a day. From news to crime dramas to pure entertainment, FAST audiences are building daily routines: channel surfing, long sessions, and appointment-style viewing 🏆 Dive into the Roku Recap: Summer Edition for more industry insights, TV viewership trends, and the hottest shows of the summer: https://lnkd.in/eHGrMvu4 #Roku #CTV #Streaming #Advertising #FASTtv

👋 Hey retailers & CPG marketers, is your brand looking for ways to make storytelling drive sales? At #ShoptalkFall, Jordan Rost will take the stage sharing how to turn your brand narrative into real buyer intent, connecting CTV storytelling to measurable action. Will you be there? Say hi below! #Roku #CTV #Streaming #Advertising #CPGmarketing

Coming up this week: Roku's very own Charlie Collier will be at this first-time event alongside Tracee Ellis Ross, host of the Roku Original "Solo Traveling with Tracee Ellis Ross" 🌴 Comment below if you'll be there! #Roku #CTV #Streaming #Advertising #MediaTrends