At Advertising Week New York, our Chief Advertising Product Officer, Sherene Hilal joined The Current's Stephanie Paterik for a quick Q&A. From AI-driven audience insights (👋 Snowflake partnership) to the evolution of measurement and connected devices, Hilal shares how we're making audio smarter, more measurable, and essential to every media plan. 👀 Watch the interview here: https://lnkd.in/grcFTShv
SiriusXM Media
Advertising Services
Oakland, California 20,864 followers
Serious about audio.
About us
SiriusXM Media: where music and stories meet advertising. We provide advertisers exclusive access to the largest ad-supported audience in audio with SiriusXM's dynamic portfolio—helping them to reach audiences from every corner of contemporary culture. - Streaming: SiriusXM, Pandora, SoundCloud - Podcasts: Stitcher Studios, Team Coco, Earwolf, audiochuck, Crooked Media - Live Talk: (Howard Stern, Andy Cohen), news (CNN, Fox, MSNBC, Bloomberg), sports (MLB, NBA, NFL, NHL, PGA, NASCAR), comedy (Kevin Hart, Netflix is a Joke) As pioneers in audio entertainment we work closely with our advertising partners to align their brands with content listeners love, and deliver audio strategies that drive serious results for their business. - The largest digital audio advertising ecosystem in North America - 150M listeners - 1 in 2 Americans 18+ - 87% listen with ads - Highest ad-supported share of ear - Richest data set - In-house creative studio - Unmatched industry expertise and customer service
- Website
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https://bit.ly/SXMSocialLI
External link for SiriusXM Media
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Oakland, California
- Specialties
- Advertising, Marketing, Audio Advertising, Digital Media, Video Advertising, Mobile Advertising, Music Streaming, and Podcast
Updates
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True crime with heart, and serious brand power. With 12M+ monthly downloads and a fiercely loyal audience, Morbid is a force. At Advertising Week New York hosts Ash and Alaina chated with Lizzie Collins unveiling their next moves: the Morbid Book Club and live events— both high-engagement, themed fan experiences that’s a dream for smart, story-driven brand integrations. 💡 They’ve earned their audience’s trust by only working with brands they use and love, and now they’re looking for new partnerships. 🤝 Mentions of beauty brands (Ash is a pro hairdresser) and Alaina’s dream collab?...Dr Pepper! With immersive bonus episodes, theatrical live shows, and a growing media footprint, brands are clamoring to get in with who The Hollywood Reporter called "the most powerful players in podcasting." Want in? -> https://bit.ly/47epoJW SiriusXM Advertising Week
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BTS in the Lambo Lounge with some of the biggest in the game—that’s #BuiltwithAudio. Our podcast stars aren’t just entertaining, they’re sparking trends and shaping influence as we know it. If your brand wants in on what’s next (not what’s already been done), we’ve got the voices and the access to make it happen. 🔥 https://bit.ly/3IZQtIL SiriusXM STORIED NYC
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🎙️ Big news: “I Need You Guys” — hosted by Jenny Slate, Max Silvestri & Gabe Liedman — is joining our podcast network! This trio of longtime friends is turning their group chat into a public experience: raw, honest, and hilarious. Launching next week, we are the exclusive advertising partner for the show. 👇 Dive into the details in The Hollywood Reporter article and see how this fits into our bigger audio vision. https://lnkd.in/dw2Ff3_P SiriusXM
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SiriusXM Media reposted this
Last week, OMG and SiriusXM partnered with SiriusXM Media to host Beyond the Mic: The Future of Podcast Marketing. We joined in conversation at OMG's New York office to explore how audio moves audiences and how brands can move with them. From true crime to pop culture, sports to self-help, guests learned about the scale and influence of audio with an introduction by Katie Klein, OMG NA Chief Investment Officer. "Now that watching podcasts in video format has increased in popularity," Klein continues, "there are a lot of different touch points to get us thinking about [audio] through a unique lens for our clients." The afternoon featured special guest Tinx, host of the podcast "It's Me, Tinx," who shared her journey from lifestyle influencer to podcaster. An exciting Q&A followed, with guests eager to learn how she deepens her connection with her audience and continues to build a safe community for other women. #Audio #BeOMG
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Wait... what even is a podcast? 🎙️ We asked industry pros—and no two answers were alike. How do you define a podcast? Drop your take below👇 then go deeper with our Podcast Trends Report: https://bit.ly/4nnUJRo Featuring: Gogo Zoger, Executive Podcast Producer, SuperOrdinary Justin Jackson, Chief Executive Officer, Transistor.fm Greg Leader, Head of Podcast Brand Partnerships, SiriusXM Media Crystal D. Cameron, Sr. Marketing Manager, AdsWizz Ana Xavier, Podcast Marketer, The Podcast Space Allyson Marino, Head of Audio and Podcasts, Moonbug Entertainment Bob Hunt, Sr. Director of Audio, Hearts & Science
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Big love to The Female Quotient for another inspiring year in the always-packed FQ Lounge. The energy was electric and the convos were 🔥. We’re so proud to help amplify powerful voices and share the latest insights on what’s hot in audio. 🎧💬 From bridging generations at work to building authentic connections, we hit on how curiosity, collaboration, and realness ignite powerful relationships—on and off the mic. Shoutout to our amazing panelists for bringing their brilliance to the stage. 💫 Catch the live panel recordings: Power of the Pack®: Bridging Generations at Work ▶️ https://lnkd.in/gQWim9N2 Nidia Serrano, VP, Sales Marketing, SiriusXM Media Joy Doyin Ogunneye, Global Innovation & Brand Comms Lead, Aveeno Body, Kenvue Danielle McMurray, VP, Marketing, AARP Media Advertising Network Bashel Lewis, Social Media Strategist, Nielsen Receptionist to Radio Star: Building Authentic Connections in Audio ▶️ https://lnkd.in/g7TfMDXw Maggie Mitchell, SVP, Head of Communications, SiriusXM Media Nicole Ryan, Host, The Morning Mash Up on SiriusXM's Hits 1 Advertising Week
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SiriusXM Media reposted this
Brand partnership • B2B Attribution & Activation◾️ Dreamdata◾️ Sales director with a crush on marketing
If you are curious to learn more about how audio is shaping the future of influencer marketing - here is an article with my impressions from the epic event SiriusXM Media invited me to attend. Along with mega influencers, I was able to experience what the future sounds like! Audio isn’t just background noise: it’s personal, chosen, and trusted. People listen while they drive, work out, cook dinner, or wind down at night. It’s a part of their lives. That means brands that show up in audio meet audiences in their most authentic moments. In partnership with SiriusXM Media #BuiltWithAudio #SiriusXMMedia #CreatorEconomy #sponsored
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SiriusXM Media reposted this
I was invited to SiriusXM Media's recent Built With Audio event - here are the top 3 takeaways I heard for marketers 👇👇👇👇
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SiriusXM Media reposted this
The future of advertising isn’t just on a screen - it’s in your ears! Come with me to SiriusXM Media’s Built With Audio event, where some of the biggest voices in media, from Alex Cooper and Andy Cohen to Kelly Ripa and Jenny Slate, showed how audio is reshaping the way brands connect with culture. 🎧 Nearly 25% of all media consumption is now audio, but it only gets 4% of marketing budgets. That’s a massive gap - and an even bigger opportunity! This night was proof: podcasts, creators, and sonic storytelling are more than a channel, they’re a movement, and this is an invitation for all brands to think creatively about audio. Watch the video 👇 and look out for my full recap with 3 takeaways for marketers ready to turn sound into strategy!! Catch the full show here: https://bit.ly/4neTzXH In partnership with the great team at SiriusXM Media! #AWNewYork25 #BuildWithAudio #Adweek #AdweekNY #Advertising #CreatorEconomy