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In pharma media, measurement isn’t just about numbers — it’s about meaning. Julianne O'Connell O’Connell, brings both precision and creativity to her work at Pfizer, building test-and-learn models that help brands understand what truly drives engagement and trust. Her path from Disney to Pfizer captures how data, science, and storytelling can align to power smarter, compliant, and more impactful pharma marketing. Read the full story as part of the solli Elevate series here: https://lnkd.in/dRw-d3YM 💡 Know someone driving pharma media forward? Nominate them here: https://lnkd.in/d66U2t-r #solliElevate #PharmaMedia #Leadership #Analytics #InHouseMedia #Innovation #solliGlobal 

"What's Not Impossible in Pharma Media?" Our CEO, Richard Springham, shares a conversation that changed his perspectives on pharma media... Mick Ebeling Not Impossible Labs

Pharma marketing is changing - and the best insights come from the people shaping it every day. That’s why solli and Health Union have joined forces to launch The Pharma Marketing Pulse Report - a new industry benchmark built from your perspectives. We want to hear what’s working, what’s shifting, and where innovation is headed next. Your input will help define how the industry evolves in 2026 and beyond. 👉 Take the survey today and enter for the chance to win one of five $100 e-gift cards! https://lnkd.in/ddDNEASv #PharmaMarketing #DigitalHealth #Innovation #solli #HealthUnion 

From agency consolidations to regulatory headwinds, 2025 has been a defining year for pharma media. As holding companies merge and media costs rise, brands are rethinking how - and where - they reach patients. The focus for 2026: smarter measurement, faster pivots, and transparent storytelling. Read the full piece written by Scott Grenz here: https://lnkd.in/dEdi_QPA #PharmaMedia #HealthcareAdvertising #MediaStrategy #SolliGlobal  

Our CEO, Richard Springham, recently sat down with Founder & CEO, Mick Ebeling of Not Impossible Labs at the CMI Media Group Agility event in Philadelphia. In this inspiring piece he shares the conversation, and how it should inspire pharma media to ask the question: ‘What’s Not Impossible in Pharma Media?’    Read the full piece here now: https://lnkd.in/dW5zDVrh #CMI #Notimpossiblelabs #Pharmamedia

Hallucinations aren’t a curiosity - they’re a compliance risk. The Prompt Report highlights self-criticism and verification frameworks to reduce AI errors. Our Pharma Media Prompt Guide adapts these into pharma workflows - like verifying competitor claims against FDA approvals before they reach the team. Pharma teams need more than productivity hacks. They need accuracy, auditability, and compliance. That’s the solli difference. 📘 Premium guide UNLOCKED FOR FREE- but only for a limited time. Download before it closes here https://lnkd.in/davW4MDM #promptreport #pharmamedia

PARTNER CONTENT: The Right HCPs, Not Just Any HCPs Reaching healthcare professionals isn’t enough. You need to reach the right ones. That’s what CMI Media Group achieved by using PulsePoint’s Omnichannel Audiences - layering real-time physician-level insights with LinkedIn’s professional targeting to deliver high-impact messaging to HCPs managing Type 2 diabetes. Read the full piece here: https://lnkd.in/dzbrrmC6 #HCPmarketing #PharmaPrecision #PulsePoint #CMIMediaGroup 

PARTNER CONTENT: When physicians log into an HCP-only network, their mindset changes. 👉 85% say they are “much more” or “somewhat more” medically focused.  👉 82% agree they can focus on clinical content without unrelated noise. That context matters: brand messages are stronger when they’re delivered in spaces where doctors are already in “clinical mode.” Read the full piece by Sermo here: https://lnkd.in/d_-S8xKz #PharmaMedia #DoctorEngagement #HCPInsights 

“solli stands out as providing a wide lens of global pharma/healthcare news that is important and valuable for brand marketers.” - Carly Kuper, SVP, Public Relations & Corporate Communications, CMI Media Group When leaders like Carly Kuper count on solli for clarity in a complex media world - you know it’s worth a look. ✨ Stay ahead. Stay informed. Sign up free at https://solli.global/ #solliglobal #pharmamedia #CMIMediaGroup #healthcaremarketing #brandstrategy #medialeaders 

The next solli Elevate profile is here. We’re delighted to spotlight Julianne O'Connell O’Connell, Senior Manager, Measurement & Optimization at Pfizer. One of the first arrivals to Pfizer’s in-house measurement team, Julianne has helped refine reporting across multiple brands and therapeutic areas—bridging creativity and analytics in equal measure. With a background that spans The Walt Disney Company, Panera Bread, and now Pfizer, her story reflects how data visualization, storytelling, and scientific rigor can come together to transform pharma media measurement. In her profile, she shares how math and art have shaped her perspective—and why curiosity, collaboration, and clarity drive her approach to every insight. Read the full story as part of the solli Elevate series here: https://lnkd.in/d7Wuibd6 💡 Know someone driving pharma media forward? Nominate them here: https://lnkd.in/d66U2t-r #solliElevate #PharmaMedia #Leadership #Analytics #InHouseMedia #Innovation #solliGlobal