The Next CMO

“Become obsessed with your business.” That’s one of Bruno Bertini’s top pieces of advice for CMOs—and it’s more than just theory. On the latest episode of The Next CMO, the 8x8 CMO shares how marketing leaders can tie strategy to business outcomes in ways that are both meaningful and measurable. 🎧 In the full episode, you’ll learn: 🔹 How to structure marketing OKRs that align with company goals 🔹 Why LTV, retention, and customer health scores are essential marketing metrics 🔹 How to leverage AI to enrich targeting, personalize journeys, and boost ROI 🔹 Why CMOs who think like operators drive more influence—and better results Tune in here: https://lnkd.in/e3sB2tUJ

FREE ONLINE WORKSHOP for CMOs and marketing leaders looking to improve the efficiency and effectiveness of their marketing plan execution. This free interactive workshop provides a proven approach for structuring your team, creating processes, and executing strategic marketing campaigns to deliver measurable business value. Register today at: https://lnkd.in/dVK3Hei8 #marketingplan #marketingstrategy #marketingteam #marketingroi

What’s the best way to build trust and credibility with both your customers and your team? For Meghann McNally of Wrench Group, it’s about rolling up her sleeves and getting in the field. Her hands-on marketing strategy isn’t just about understanding data; it’s about understanding the work that truly makes the business tick. 🔧 Tune in to the full episode to learn how this “method marketing” approach has fueled her success. Plus, get insights on balancing business growth with staying connected to the local level, the power of curiosity-driven leadership, and tips for thriving in private equity. 🎧: https://lnkd.in/ev8JBHV4

You can’t expect your team to take ownership if they don’t understand the “why.” 🔍 On the latest episode of The Next CMO podcast, Ben Skinazi, CMO of Equativ shares how radical transparency and open communication became the foundation for scaling through two major mergers and leading a 750-person global team. 💡 Tune in now: https://lnkd.in/dT8EXcAK

CMOs and aspiring marketing leaders, attend this free online certification workshop to learn a proven methodology for properly managing a successful and efficient operational marketing team. During this workshop on June 10, at 12:00pm ET, we will spend time unwrapping the reasons CMOs struggle to be successful leaders and share best practices for overcoming these challenges to develop a strong self-sufficient and empowered team. Register today using the link below! https://lnkd.in/en4cH3cH #CMO #Marketingleadership #marketingstrategy

What do the best CMOs and busiest parents have in common? They’ve mastered the art of prioritization. 💡 On the latest episode of The Next CMO podcast, Alice Palmer, CMO of InvoiceCloud, Inc., reflects on the parallels between raising four kids and leading a high-growth marketing team. Her lesson? You can’t do everything, but you can focus on what matters most. 🎧 Tune in for Alice’s take on navigating change, building resilience, and the power of trusting your gut: https://lnkd.in/ea27f94c

Are you running thoughtful campaigns, or just checking boxes? 🤔 On this all-new episode of The Next CMO Podcast, Dimitri Vlachos, CMO of Spacelift, shares the tough truths and tactical insights marketers need to actually align with sales and drive results. Learn his tips on: 🎯 Defining campaigns with intent 🤝 Aligning SDRs, sales, and marketing 🔄 Building momentum, not just reacting With 15+ years of experience, Dimitri shares hard-won lessons, tactical frameworks, and a refreshingly honest take on leading modern marketing teams. 🎧 Listen now: https://lnkd.in/erVvA2zt

Most marketers focus on solving a problem. Great marketers go further—they think about how the solution makes you feel. 💡 On the latest episode of The Next CMO podcast, Jasper Martens of PensionBee UK shares how emotional connection became a cornerstone of his strategy to build trust and scale a brand in a space most people avoid talking about: retirement. “I’m not just giving you an app. I’m giving you relief.” This episode is packed with lessons for any marketer navigating trust, complexity, and customer emotion. 🎧 Listen now: https://lnkd.in/e5f9UDG6

If you’re not talking to your customers, your marketing is just a guess. 🤷🏻♂️ On the latest episode of The Next CMO podcast, Nate Skinner, CMO of AffiniPay, explains why great marketing isn’t about a flashy product vision—it’s about deeply understanding your customer’s needs and pain points. 💡 “The words they're using to describe their problem are the way they're describing the solution to their problem.” Nate also shares his CMO playbook for aligning marketing with business goals, tracking the right KPIs, and maximizing impact in your first 90 days. 🎧 Tune in now: https://lnkd.in/eqChmuiW

Great marketing starts with a customer-first mindset—something that Jill Thomas, CMO of PGA TOUR Superstore, lives by every day. 💡 "I know my job is to always represent the person at the table who isn't there—the customer." On today’s new episode of The Next CMO podcast, Jill shares her approach to blending creativity with data, the power of storytelling, and leading with a customer-first mindset. Whether you're in B2B or B2C marketing, her insights will help you lead with impact. Tune in here: https://lnkd.in/ep6Y_xRp