The Speed of Culture Podcast

Challenger brands do not win by playing defense. They win by setting ambition clearly and building teams that believe in it. On The Speed of Culture podcast, Jennifer Wilson, Senior Vice President and Chief Marketing Officer at Lowe's Companies, Inc., shares how this mindset shapes Lowe’s marketing strategy and the company’s broader Lowe’s brand transformation. Growth requires clarity about who you want to beat, where you want to lead, and how willing you are to move. This conversation offers a grounded view of home improvement brand marketing, leadership conviction, and how brands stay culturally relevant when competition keeps intensifying and expectations keep rising. 🎧 Hear the full conversation: Apple: https://suzy.news/288d0a Spotify: https://suzy.news/e86eef #SpeedOfCulture #Lowes #BrandLeadership #MarketingStrategy #RetailMarketing ADWEEK

A simple in-store giveaway turned into a 200 million view cultural moment when a "Golden Ticket" hidden in a bucket sparked a viral act of kindness. It was the result of a creator strategy designed to create a digital "swell" that no brand could achieve on its own. On Speed of Culture, Jennifer Wilson, Senior Vice President and Chief Marketing Officer at Lowe's Companies, Inc., shares how they mobilized a network of 26,000 creators to bring the human element back to the holiday season and why community led scale is the only way to win in a fragmented social landscape. 🎧 Hear the full conversation: Apple: https://suzy.news/288d0a Spotify: https://suzy.news/e86eef #SpeedofCulture #Lowes #CreatorEconomy #BrandMagic #BlackFriday ADWEEK

“Home is a lifestyle.” That single line reframes how people think about where they live and how brands should show up around it. In this episode of The Speed of Culture podcast, Jennifer Wilson, Senior Vice President and Chief Marketing Officer at Lowe's Companies, Inc., explains how shifts in family life, pets, work, and long-term living have reshaped the meaning of home. What used to center on function and repair now reflects growth, identity, and everyday life. Jennifer walks through how Lowe’s marketing strategy and Lowe’s brand transformation respond to this shift, from evolving the in-store experience to rethinking how home improvement fits into lifestyle, not just projects. The conversation offers a grounded look at home improvement brand marketing, cultural relevance, and how large retailers adapt without losing trust. 🎧 Listen to the full Jennifer Wilson Lowe’s interview Apple: https://suzy.news/288d0a Spotify: https://suzy.news/e86eef #SpeedOfCulture #Lowes #BrandStrategy #RetailMarketing #HomeImprovement ADWEEK

For years, AI lived mostly in slides, demos, and forward-looking language. This year feels different. On The Speed of Culture podcast, Melissa Harrison, Vice President of Marketing and Communications at the Consumer Technology Association, explains why AI at CES 2026 marks a real turning point. Attendees are no longer hearing about what might be possible. They are seeing physical AI, digital twins, and humanoids operating in real environments, on the show floor, in real time. The conversation captures why CES 2026 feels like a leap forward rather than an iteration. Innovation starts getting measured by experience and execution, not promises. CES becomes the place where theory finally meets reality. 🎧 Hear the full Melissa Harrison CES interview Apple: https://suzy.news/rba Spotify: https://suzy.news/9cc01f #SpeedOfCulture #CES2026 #AIatCES #ConsumerTechnologyAssociation #TechnologyTrends ADWEEK

CES was once known as the gadget show—rows of TVs, devices, and hardware built for headlines. As Melissa Harrison, Vice President of Marketing and Communications at the Consumer Technology Association, explains, that view no longer captures what the show has become. Today, CES mirrors a world where every company is a tech company—and the future of business takes shape on its floor. 🎧 Hear Melissa Harrison on The Speed of Culture: Apple: https://suzy.news/rba Spotify: https://suzy.news/9cc01f #SpeedOfCulture #CES2026 #AIatCES #ConsumerTechnologyAssociation #TechnologyTrends ADWEEK

“Every time you turn on airplane mode, CTA made that.” That single line captures how much of modern technology infrastructure happens quietly, behind the scenes. In this episode of The Speed of Culture podcast, Melissa Harrison, Vice President of Marketing and Communications at the Consumer Technology Association, breaks down what most people never see. CES is not just a show. It sits on top of year-round work across policy, research, and standards that shape how technology actually functions in everyday life. Melissa explains how CES works behind the scenes, why CTA’s role extends far beyond January in Las Vegas, and how foundational decisions ripple across the entire tech ecosystem. It’s a rare look at the structure supporting innovation long before it hits the show floor. This conversation offers insight into CES marketing strategy, the role of standards in global technology, and why CES continues to matter as industries converge. 🎧 Listen to the full Melissa Harrison CES interview Apple: https://suzy.news/rba Spotify: https://suzy.news/9cc01f #SpeedOfCulture #CES2026 #ConsumerTechnologyAssociation #TechIndustry #BehindCES ADWEEK

As technology moves faster, the work that matters most stays human. Values shape the choices we make. Curiosity keeps ideas moving. Judgment helps decide what is worth building and what is not. On The Speed of Culture podcast, Tom Donaldson, the LEGO Group interview guest and Senior Vice President and Head of Creative Play Lab at the LEGO Group shares how creativity and AI leadership show up in real work, not theory. He talks about why imagination, intent, and human decision-making become more important as predictable tasks get easier to automate. It’s a grounded reflection on leadership, innovation, and why progress still begins with people, not tools. 🎧 Hear the full conversation: Apple: https://suzy.news/ah4 Spotify: https://suzy.news/382308 #SpeedOfCulture #LEGO #Creativity #Leadership #Innovation #AI #CES2026 ADWEEK

AI may feel like intelligence, but it’s really just access—an aggregation of human data and patterns. Tom Donaldson, Senior Vice President and Head of Creative Play Lab at the LEGO Group explains why creativity, curiosity, and values remain firmly in human hands, and why those traits matter more as AI advances. 🎧 Hear the full conversation: Apple: https://suzy.news/ah4 Spotify: https://suzy.news/382308 #SpeedOfCulture #LEGO #Leadership #Innovation #Creativity #CES2026 ADWEEK

“Magic works in lo-fi.” That line sums up how the LEGO Group thinks about creativity, innovation, and progress. In this episode of The Speed of Culture podcast, Matt Britton sits down with Tom Donaldson, Senior Vice President and Head of Creative Play Lab at the LEGO Group, live from CES 2026. Tom walks through how LEGO SmartPlay adds a new dimension to the LEGO System in Play, allowing physical builds to respond to how kids play with them, all through interactive LEGO play, without screens. He explains why this moment matters, how years of R&D product development at the LEGO Group built conviction brick by brick, and why imagination stays firmly in the hands of the builder. The conversation also expands into creativity and AI leadership, resilience, and what it takes to build cultures where ambitious ideas have room to grow. 🎧 Listen to the full Tom Donaldson LEGO interview Apple: https://suzy.news/ah4 Spotify: https://suzy.news/382308 #SpeedOfCulture #LEGO #LEGOSmartPlay #CES2026 #Creativity #Innovation ADWEEK

Powerful brands create connections. ❤️ For Selina Sykes, that starts with treating people as people — not data points — and building systems that honor real emotion and real context. On The Speed of Culture, she shares how Unilever is reshaping marketing through desire at scale 💄, Brand DNAI 🧬, digital twins 🤖, and an AI content engine built for cultural relevance. The goal isn’t more content — it’s meaningful connection at scale. A look at how Unilever blends tech and humanity to build brands that matter in the moments that count. 🎧 Hear the full conversation: Apple: https://suzy.news/f756ce Spotify: https://suzy.news/a58181 Follow/Subscribe to The Speed of Culture for more conversations like this and please leave a review on Apple. #SpeedofCulture #DesireAtScale #BrandDNAI #AIContentSupplyChain #DigitalTwinsInMarketing ADWEEK