Articles by Zig
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The Difference Between Services and Experiences
The Difference Between Services and Experiences
Last week I listened in on a call with Joe Pine, author of The Experience Economy. Joe had a lot of keen insights, but…
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We're excited to engage our clients in elevating experience through human and artificial intelligence, ensuring that every customer feels genuinely…
We're excited to engage our clients in elevating experience through human and artificial intelligence, ensuring that every customer feels genuinely…
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The use of AI in market research is not just a fad, it's a fundamental shift that's here to stay. Discover how leading brands are leveraging AI to…
The use of AI in market research is not just a fad, it's a fundamental shift that's here to stay. Discover how leading brands are leveraging AI to…
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How Agentic AI will transform CX “It will be like having a fleet of automated project managers that can coordinate tools and people and other…
How Agentic AI will transform CX “It will be like having a fleet of automated project managers that can coordinate tools and people and other…
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Experience
Projects
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5 For The Fight
See project5 For The Fight is a 501(c)3 nonprofit that gets its name because it invites everyone to give $5 for the fight against cancer. It is an organization crowdfunding for cancer research. It is something everyone can do and it provides a way for every person to contribute to a cause that is literally saving lives.
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Qualtrics XM platform
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Microsoft Teams
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Brad Anderson, President of Product and Engineering at Qualtrics shares how Agentic AI is reshaping commerce - but the biggest impact won’t come from…
Brad Anderson, President of Product and Engineering at Qualtrics shares how Agentic AI is reshaping commerce - but the biggest impact won’t come from…
Liked by Zig Serafin
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Just got back from Qualtrics X4 Sydney – and I’m still buzzing with energy! It’s always special when you bring together passionate people who care…
Just got back from Qualtrics X4 Sydney – and I’m still buzzing with energy! It’s always special when you bring together passionate people who care…
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Telstra is making a massive leap, going all-in with AI to transform their entire enterprise and fundamentally reinvent their customer experience!…
Telstra is making a massive leap, going all-in with AI to transform their entire enterprise and fundamentally reinvent their customer experience!…
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When you leave a war zone to do the work of building team harmony in one of the most blessed places on Earth — in nature, among incredible people and…
When you leave a war zone to do the work of building team harmony in one of the most blessed places on Earth — in nature, among incredible people and…
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Microsoft's "Lake Bill," then and now. People who worked at the company during the heyday of the original Redmond campus might not recognize the…
Microsoft's "Lake Bill," then and now. People who worked at the company during the heyday of the original Redmond campus might not recognize the…
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The countdown is on for X4 London! This is truly a highlight of my Customer Experience calendar - our flagship event where hundreds of CX, EX, and…
The countdown is on for X4 London! This is truly a highlight of my Customer Experience calendar - our flagship event where hundreds of CX, EX, and…
Liked by Zig Serafin
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Trust is the ultimate currency in Enterprise AI (as it was in SaaS for the last 20 years). Heading back from Sydney after a week of energizing…
Trust is the ultimate currency in Enterprise AI (as it was in SaaS for the last 20 years). Heading back from Sydney after a week of energizing…
Liked by Zig Serafin
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Brad Anderson, President of Product and Engineering at Qualtrics shares how Agentic AI is reshaping commerce—but the biggest impact won’t come from…
Brad Anderson, President of Product and Engineering at Qualtrics shares how Agentic AI is reshaping commerce—but the biggest impact won’t come from…
Liked by Zig Serafin
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It’s gratifying and exciting to be part of the best #EX platform in the business. The EX team at Qualtrics is simply stellar - I learn from our…
It’s gratifying and exciting to be part of the best #EX platform in the business. The EX team at Qualtrics is simply stellar - I learn from our…
Liked by Zig Serafin
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In this episode of The AI Download, our CEO Zig Serafin discusses the transformative effects of AI on his experience. The interview taps into Zig’s…
In this episode of The AI Download, our CEO Zig Serafin discusses the transformative effects of AI on his experience. The interview taps into Zig’s…
Liked by Zig Serafin
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Embrace the chance to grow professionally by working on diverse projects and collaborating with experts in your field at Qualtrics. Partner Sales…
Embrace the chance to grow professionally by working on diverse projects and collaborating with experts in your field at Qualtrics. Partner Sales…
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Wow - what an amazing Qualtrics #X4Syd event in Sydney. Huge yr/yr growth in the number of attendees - making #X4Syd 2025 the largest X4 ever…
Wow - what an amazing Qualtrics #X4Syd event in Sydney. Huge yr/yr growth in the number of attendees - making #X4Syd 2025 the largest X4 ever…
Liked by Zig Serafin
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Brad Anderson, President of Product and Engineering at Qualtrics shares how Agentic AI is reshaping commerce—but the biggest impact won’t come from…
Brad Anderson, President of Product and Engineering at Qualtrics shares how Agentic AI is reshaping commerce—but the biggest impact won’t come from…
Liked by Zig Serafin
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Not all progress is visible. I try to get 1% better every day. It’s not always the big steps but it’s the hundreds of little steps you take every…
Not all progress is visible. I try to get 1% better every day. It’s not always the big steps but it’s the hundreds of little steps you take every…
Liked by Zig Serafin
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Today is surreal. I never imagined I'd see the word "author" next to my name. But here we are. Our new book, The Existing Market Trap (EMT) – the…
Today is surreal. I never imagined I'd see the word "author" next to my name. But here we are. Our new book, The Existing Market Trap (EMT) – the…
Liked by Zig Serafin
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"Great experiences aren’t just about moments, they’re about the full journey and how it feels." A key takeaway from the X4 Sydney Summit by…
"Great experiences aren’t just about moments, they’re about the full journey and how it feels." A key takeaway from the X4 Sydney Summit by…
Liked by Zig Serafin
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📣 The Qualtrics Customer Marketing org is hiring! We’re looking for a strategic, customer-obsessed Engagement Manager to join our Global CX Center…
📣 The Qualtrics Customer Marketing org is hiring! We’re looking for a strategic, customer-obsessed Engagement Manager to join our Global CX Center…
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