How to Use Employee Posts for Credibility

We're not investing in influencers to be the face of our brand. We're investing in our employees. Here's why this matters: An old saying goes, "People buy from people," and it holds more weight than ever. People are seeking personal connection and trust for their business transactions, and this is where your team becomes your most valuable asset. Let me explain how you’re going to do this: 1. You’re going to put your business out there as its most authentic self. The world has ENOUGH polished ads and perfect pitches. When your team members share their experiences, expertise, or stories, you create a genuine connection with your audience. This authenticity is relatable, builds trust and puts a face behind your brand. 2. Each team member has their own network, both professionally and socially. You’re going to lean into that. You’ll make them advocates for your brand and get them to introduce your business to a whole new audience in a more organic and trusted way. 3. Platforms like LinkedIn favor individuals over brands in their algorithms. This means that content shared by your employees will naturally get more reach and engagement, thereby increasing your brand's visibility without the need for additional ad spend. 4. The most important part is that it builds a culture of ownership. When employees are encouraged to be brand ambassadors, they feel like they’re directly in charge of the brand's revenue and growth, which creates a sense of pride in work. This boosts morale and leads to better job performance and overall employee retention. Let’s take a real-life example: We’re all familiar with the “Day in the Life of X” videos. If you’re unfamiliar, they were a trend of employees showing where they worked and how their days were structured. If you go on YouTube and search, “day in the life of a Tesla engineer,” you’ll see videos of employees sharing development challenges and daily wins. Each post becomes a mini-case study, showcasing the company's expertise and the real people behind it. This makes the business more relatable and trustworthy for the general public. So, how do you implement this? I know that at Venveo, we encouraged our team to use LinkedIn and Twitter to share their professional journeys, insights and thoughts related to our industry on their social platforms. We never treated it as a goal to turn them into salespeople. We want them to share their authentic voices on their overall experience of the work they do and the results they get. If it creates advocacy for the brand, we just hit two birds with one stone, and no one’s complaining about that. Your team members aren’t just employees; they are potential influencers who can represent your brand in the most relatable and raw way. So invest in them. You're not only enhancing your marketing strategy but also enriching your company culture. In the end, people connect with people, not faceless brands. #digitalmarketingtips #digitalmarketingstrategy

Yesterday, I shared why I believe Social Proof is the best form of #Marketing. The impact of strong social proof that your organization has permission to use is: humanizing your organization 🥰 ➡️ Always ask for permission to use a piece of social proof vs. asking for forgiveness later. This isn’t one of those times when that’s an OK route to go. Today, I I’m sharing 5 ways for organizations to use social proof to support their business outcomes: 1. #EmployerBranding — Ask a few employees who post about your company’s culture on LinkedIn and are involved internally to contribute quotes to for your “Careers” or “About Us” pages on your site. ➡️ Give the employees a shoutout for contributing to the project at an All-Hands or Townhall meeting AND give them praise. They’re free for you to give and mean a lot to the people who contributed to it. 2. #Events — If you host an annual conference, summit, etc., then I hope social is part of your strategy for it too. When it is, you can thoughtfully build into the event moments for people to engage with your company on social or post a learning from it. Then, ask the people for permission to use the posts on next year’s landing page for it or in the prospectus for sponsorships under “What People Say About [Conference Name]” in the deck. ➡️ Use posts in the deck that are from notable people in the space or your ICP that’ll also resonate with sponsors for it. 3. #Community — Ask members who are highly engaged to contribute a quote and their preferred name and headshot for a “Why People ❤️ [Community Name]” section on your community page that’s public. ➡️ Using their quotes, names, & headshots, turn them into a fun “Why Members ❤️ [Community Name]” LinkedIn carousel post with a human-first CTA to support membership growth goals. 4. #CustomerMarketing — In today’s market, with buying committees larger than ever and putting more scrutiny on each purchase, I’d work closely with Sales & CS/CX at your organization to collect quotes + preferred name and headshot from the most common personas you see in your buying committees. Then, work with sales leadership and product marketing to add slides into decks with the quotes from the various personas to show that your organization has worked successfully with people like their buying committee before. ➡️ For SaaS/tech vendors, I’d always get Legal/Procurement, Data Security/IT, & Finance quotes given that they’re involved and 100% have the power to kill a purchase swiftly even if it’s the best solution for your company after conducting your research. 5. #CustomerAdvocacy — Ask your super admins and fans to contribute in content opportunities (e.g., articles, events, etc.). ➡️ Create a title like Content Contributor for them to add to their LinkedIn profiles under “Experience,” allowing them a place to publicly celebrate their work with you. 🥰 People buy, work, & engage with other people, so humanize your organization today 🥰

Posting on social media can be scary. Now imagine you work for an organization and they ask you to post company content. Many employees will find this easier than trying it on your own. The content is prepared for you, and it’s brand approved. The message is also written for you so there’s a feeling of safety. All you need to do is click share. It’s a corporate comfort zone! While this can be a starting point for one’s journey on social media… …the real magic happens when you break free and share your points of view. Your network wants to hear what you have to say, not what the brand has to say. So before you click share on your next pre-written post, here are a few simple ways to personalize it to your voice: 📌 Sharing a podcast? Tell you audience what they will learn by tuning in. Even better if there’s a moment in the podcast that delivers some real notable moments state that in your message so they go straight to that timestamp. 📌 Sharing a blog or report? Be clear what questions will be answered by reading it. Or share three key takeaways, or how it address a common obstacle or provides insights around an industry trend. 📌 Sharing a job opening? Tell people what it’s like to work for your organization. If you’re the hiring manager share what it’s like working for you. Pushing out of a comfort zone is tough. Swipe through below for three more tips to help you connect with your audience in a relevant and meaningful way. Have you tried any of them? Please share your experiences or obstacles in the comments. ⬇️ #EmployeeAdvocacy #SocialSelling #Marketing #career