How Ceos can Communicate Well

𝐖𝐡𝐲 𝐝𝐨 𝐬𝐨𝐦𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐠𝐞𝐭 𝐩𝐫𝐨𝐦𝐨𝐭𝐞𝐝 𝐟𝐚𝐬𝐭𝐞𝐫, 𝐡𝐞𝐚𝐫𝐝 𝐦𝐨𝐫𝐞 𝐨𝐟𝐭𝐞𝐧, 𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐦𝐨𝐫𝐞 𝐝𝐞𝐞𝐩𝐥𝐲? Of all the topics people ask me about, executive presence is near the top of the list. The challenge with executive presence is that it’s hard to define. It’s not a checklist you can tick off. It’s more like taste or intuition. Some people develop it early. Others build it over time. More often, it’s a lack of context, coaching, or exposure to what “good” looks like. Here’s what I’ve learned over the years, both from getting it wrong and from watching others get it right. 1. 𝐋𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 People early in their careers often feel the need to prove they know the details. But executive presence isn’t about detail. It’s about clarity. If your message would sound the same to a peer, your manager, and your CEO, you’re not tailoring it enough. Meet your audience where they are. 2. 𝐔𝐩𝐥𝐞𝐯𝐞𝐥 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 Executives care about outcomes, strategy, and alignment. One of my teammates once struggled with this. Brilliant at the work, but too deep in the weeds to communicate its impact. With coaching, she learned to reframe her updates, and her influence grew exponentially. 3. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐬𝐮𝐛𝐭𝐞𝐱𝐭 Every meeting has an undercurrent: past dynamics, relationships, history. Navigating this well often requires a trusted guide who can explain what’s going on behind the scenes. 4. 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 Just because something is your entire world doesn’t mean others know about it. I’ve had conversations where I assumed someone knew what I was talking about, but they didn't. Context is a gift. Give it freely. 5. 𝐂𝐨𝐦𝐞 𝐰𝐢𝐭𝐡 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 Early in my career, I brought problems to my manager. Now, I appreciate the people who bring potential paths forward. It’s not about having the perfect solution. It’s about showing you’re engaged in solving the problem. 6. 𝐊𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐜𝐚𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 Every leader is solving a different set of problems. Step into their shoes. Show how your work connects to what’s top of mind for them. This is how you build alignment and earn trust. 7. 𝐁𝐮𝐢𝐥𝐝 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 Years ago, a founder cold emailed me. We didn’t know each other, but we were both Duke alums. That one point of connection turned a cold outreach into a real conversation. 8. 𝐃𝐫𝐢𝐯𝐞 𝐭𝐨 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 Before you walk into a meeting, ask yourself what outcome you’re trying to drive. Wandering conversations erode credibility. Precision matters. So does preparation. 𝐅𝐢𝐧𝐚𝐥 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 Executive presence isn’t about dominating a room or having all the answers. It’s about clarity, connection, and conviction. And like any muscle, it gets stronger with intentional practice.

CEOs, your impact and influence as a cultural architect trickle down into even the smallest interactions. That means you shape the very bedrock of psychological safety within your organization. Why? There’s a power dynamic in every room. As the leader, you are first among equals, yet your mere presence dictates the power dynamic. Positional power is consolidated in your hands. What you say and do can draw people out or make them recoil with anxiety and fear. Take the opportunity to deliberately design that dynamic. If you induce fear, seek admiration, or allow hierarchy to outrank truth, you abdicate your role. But if you nurture psychological safety to unleash the room, you magnify your role and scale your influence and impact. How do you do it? I have 10 suggestions: 1. Assign someone else to conduct the meeting. Visibly redistribute power by leveling yourself down to be more of a player-coach. 2. Don’t sit at the head of the table. In many physical settings, seating reflects the hierarchy, but you can disrupt those rituals. 3. Create warmth and informality. Create an atmosphere of psychological safety to convey warmth and encourage collaboration. 4. Model acts of vulnerability. You have a first-mover obligation to model acts of vulnerability to give others permission to do the same. 5. Stimulate inquiry before advocacy. If you move from asking questions to advocating your position too soon, it softly censors your team and signals the end of the discussion. 6. Reward challenges to the status quo. If you encourage them, your team can help you see your blind spots and tell you when you’re missing. 7. Push back with humor and enthusiasm. Humor and enthusiasm inject excitement into the process and encourage rigorous debate. 8. Buffer strong personalities. Your job is to create a shame- and embarrassment-free environment. 9. Listen and pause. When you do this in the presence of other members of your organization, you send a clear message that the individual matters. 10. Give highly targeted praise and recognition. Don’t withhold or be stingy with it. I'm curious, what would you add to the list? How are your leaders intentionally creating psychological safety in their interactions with others? #psychologicalsafety #4stages #leadershipdevelopment

Executive communication isn’t about talking louder and more often. It’s about listening with intention and speaking with clarity. After years inside Microsoft and Gartner, and now as a business owner helping execs intentionally craft their online voice, I’ve seen one pattern over and over: Executives that mindfully communicate create the biggest impact because when they speak, people listen and act.    Executive communication isn’t just what you say with words, it’s how you show up. Here’s what you can do to amp up your exec communication skills:   💜 Simplify your message   Clarity is a leadership skill. It’s the ability to distill complexity into a single, powerful idea. Before any communication, email, post, keynote, I ask: What do I want them to think, feel, and do? That one question turns a scattered message into a strategic move. The best execs don’t speak more, they say less with greater impact.    💜 Align your voice to your vision   Your personal brand is built one sentence at a time. Every LinkedIn post, all-hands meeting or hallway chat, are moments for you to show who you are. When you speak, are you reinforcing your values? Are you aligning your voice with your vision? Are you listening and asking questions? Exceptional leaders use communication to share ideas, yes, but more importantly, to transmit belief.     💜 Consistently Stay Visible   When you show up with intention, week in, week out, people don’t just see you, they trust you. The most influential execs don’t go quiet between product launches or quarterly reports. They maintain steady visibility and model strong communication through transparency, humility and direction.    In a world where 71% of employees disengage from traditional internal communication, according to Ving, your consistent presence is your competitive edge. When you show up with intention weekly, sharing your POV, insights, even behind-the-scenes moments, people begin to see you not just as a leader, but as a voice they trust.     Any other ways to enhance your exec communication skills? LMK in the comments!     #ExecutiveCommunication #Branding #LinkedIn #Leadership 

The art of CEO communication: repetition > volume. When I focus on volume, I flood my team with too much information. I overstuff my communications with wordy updates that create noise and distraction, not alignment. When I focus on repetition, however, I make a deliberate effort to simplify and focus my messages…and then say them over and over again until my team internalizes them. I’ve found that repetition is a far more effective strategy than volume because it a) forces me to clarify and reduce my thinking and b) creates succinct and memorable messaging for my team. I never assume my team gets the message the first time I share it. It’s my job to continually reinforce what matters to us as a company - our mission, goals, and values - in simple, clear terms so that everyone is on the same page. By consistently repeating focused messages, I’m guiding my team step by step toward our goals - and hopefully building trust and alignment along the way. Anyone can shout from the rooftops. But if your message doesn’t make sense, good luck getting anyone to look up.