Emerging Innovations in Travel Experiences

What if your mobile app became the ultimate key to your entire hotel experience—everything at your fingertips, from check-in to checkout, powered by AI? Imagine walking into your hotel room, and instead of fumbling with wall panels or remote controls, you open your app and seamlessly control everything—from adjusting the blinds and lights to setting the perfect room temperature. No more waiting for room service or calling the front desk for a reservation; it’s all done with a few taps on your phone. Now, imagine adding AI into the mix. The app doesn’t just remember your preferences—it anticipates them. Powered by AI, it learns from past stays, picking up on subtle details about what makes you comfortable. It knows your preferred room temperature, the meals you enjoy, or the time you prefer to check out. The app customizes the entire experience, offering tailored suggestions before you even ask. This vision of a mobile-first, AI-powered hospitality experience would create a seamless, personalized guest journey. It’s not just about offering convenience; it’s about connecting with guests intuitively and naturally. This approach would complement the essential human component of hospitality, which is core to the industry’s success, while also opening new opportunities for collaboration. Think about it: Companies in other industries—like AC providers or curtain vendors—could develop products that integrate seamlessly into this mobile-driven environment. Much like how Nest and Alexa have revolutionized the smart home, suppliers could create products that enhance the guest experience and work in harmony with these intelligent systems. Beyond that, this shift to mobile-first, AI-driven systems could also transform the hospitality workforce. Evolving existing roles and creating new hospitality career tracks focused on technology and data-driven guest experiences would not only upskill employees but also elevate the industry's overall service level. While this is a reimagined future of hospitality, it raises important questions for tech developers and hospitality leaders about how AI and mobile tech can elevate the guest experience. If you’re working on similar solutions or want to explore how such innovations could be implemented, let’s connect—I’d love to offer insights and help shape the future of hospitality tech.

AI Is Rewriting Travel Marketing. Hotels Must Rethink Direct Strategy Or Risk Disappearing. At Phocuswright’s New Age(nts) Trend Series, leaders issued a blunt warning. AI isn’t reshaping travel marketing. It’s replacing it. Moderator Mike Coletta from Phocuswright, Panelists: John Lyotier from TravelAI™, An UpNext Company, Brennen Bliss from Propellic - Travel Marketing, and Michael J. Goldrich Goldrich from Vivander Advisors and HSMAI New York City explained the shift. Search is fading fast. AI assistants like Google’s AI Overviews and ChatGPT now provide single answers. If your hotel isn’t that answer, your direct channel no longer matters. Hotel marketing is no longer about driving guests to your website. It is about ensuring your hotel is visible inside the AI ecosystems where decisions are now made. AI is rewriting travel marketing. Hotels must rethink direct strategy or risk disappearing. ➡️ Search is over. Guests now ask AI where to stay. Browsing is no longer part of the journey. ➡️ AI Overviews have replaced organic search. SEO alone will no longer protect your visibility. ➡️ Marketers must evolve. AI agents now handle campaigns. Your role is to direct and manage them. ➡️ Direct bookings are under new threat. AI assistants intercept guests before they reach your site. ➡️ Structured digital identity is now survival. Machine-readable data will decide if AI recommends your hotel. 📢 Hotels that delay action will disappear from view. What hotel commercial teams must learn from this shift. This is not just a trend. It is a total reset of how bookings happen. Guests now discover hotels through AI-generated answers. If your hotel isn’t present in those answers, your website and your SEO investment won’t matter. Protecting your direct channel now depends on your AI readiness. Your teams need AI literacy and an AI-first mindset to stay competitive. Five action steps for hotel commercial teams to protect their direct business. 1️⃣ Own your digital identity. Treat your hotel’s content and data like a product. Make it structured, accessible, and AI-ready. 2️⃣ Upskill teams on AI literacy. Train your staff to manage AI agents. Move from content production to AI orchestration. 3️⃣ Focus on answer engine optimization. Stop chasing search rankings. Focus on getting included in AI-generated answers. 4️⃣ Track AI visibility instead of clicks. Measure how often your hotel appears inside AI answers and recommendations. 5️⃣ Prepare for machine-to-machine commerce. Build structured data pipelines so your hotel can participate in future AI-to-AI bookings and negotiations. If you need help increasing revenue, improving productivity, or building AI skills across your commercial team, reach out. Think of me as a gig member of your team. Ready to help when you are. View the full discussion writeup on the Vivander Advisors website. We have a blog post about it.

Hospitality Operators: Bottle service is out. Sauna socials, rooftop DJs, and wellness-driven nightlife are in. For decades, real estate developers chased the same formula: build a high-end club, pack it with VIP booths, and let overpriced cocktails drive the margins. But Gen Z and Millennials aren’t showing up like they used to. Instead of spending $1,000 on a bottle of vodka in a dark club, they’re spending $50 on a rooftop breathwork session followed by a DJ-led sauna party. Just look at HEIMAT in LA. It’s not a nightclub. It’s a private social club where wellness meets nightlife. By day, members hit the gym, take a yoga class, or work from the co-working lounge. By night? They’re at a rooftop pool party, a guided sound bath, or a high-end cocktail experience—without the chaos of a nightclub. This isn’t just a trend. It’s a real estate shift. 🏢 Luxury buildings are adding private event spaces and curated social programming—giving tenants nightlife alternatives without ever leaving home. 🌆 Underutilized rooftops are being converted into DJ-driven social lounges with wellness elements. 🏨 Hotel bars are shifting from loud, crowded clubs to intimate, high-ticket membership experiences. The economics make sense. Traditional clubs rely on high overhead, alcohol sales, and inconsistent foot traffic. But these new spaces? They operate on memberships, premium experiences, and curated access—creating predictable, high-margin revenue streams. The takeaway? The next generation isn’t looking for nightclubs. They’re looking for community-driven, exclusive experiences in unique spaces. The real estate winners in 2025 won’t just be leasing space. They’ll be curating culture. 𝑇ℎ𝑎𝑛𝑘 𝑦𝑜𝑢 𝑓𝑜𝑟 𝑟𝑒𝑎𝑑𝑖𝑛𝑔! 𝐼 𝑠ℎ𝑎𝑟𝑒 𝑟𝑒𝑓𝑙𝑒𝑐𝑡𝑖𝑜𝑛𝑠 𝑜𝑛 𝑒𝑛𝑡𝑟𝑒𝑝𝑟𝑒𝑛𝑒𝑢𝑟𝑠ℎ𝑖𝑝, 𝑟𝑒𝑎𝑙 𝑒𝑠𝑡𝑎𝑡𝑒 𝑡𝑟𝑒𝑛𝑑𝑠, 𝑎𝑛𝑑 𝑡ℎ𝑒 𝑗𝑜𝑢𝑟𝑛𝑒𝑦 𝑜𝑓 𝑏𝑢𝑖𝑙𝑑𝑖𝑛𝑔 𝑎 𝑐𝑜𝑚𝑝𝑎𝑛𝑦. 𝐼𝑓 𝑦𝑜𝑢’𝑟𝑒 𝑖𝑛𝑡𝑒𝑟𝑒𝑠𝑡𝑒𝑑 𝑖𝑛 ℎ𝑜𝑤 𝑡𝑒𝑐ℎ𝑛𝑜𝑙𝑜𝑔𝑦 𝑎𝑛𝑑 𝑖𝑛𝑛𝑜𝑣𝑎𝑡𝑖𝑜𝑛 𝑎𝑟𝑒 𝑠ℎ𝑎𝑝𝑖𝑛𝑔 𝑡ℎ𝑒 𝑐𝑜𝑚𝑚𝑒𝑟𝑐𝑖𝑎𝑙 𝑟𝑒𝑎𝑙 𝑒𝑠𝑡𝑎𝑡𝑒 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦, 𝑓𝑜𝑙𝑙𝑜𝑤 𝑚𝑒 𝑓𝑜𝑟 𝑚𝑜𝑟𝑒 𝑖𝑛𝑠𝑖𝑔ℎ𝑡𝑠. #realestate #hospitality #commercialrealestate #luxurylifestyle #experientialmarketing #genztrends #millennialmoney #nightlife #hotelinvestment #rooftoplounge #wellness #capitalmarkets #urbanliving

Hotels are betting on longevity. Let’s break it down: High-end hospitality is evolving. Guests aren’t just coming for rest, they’re also coming for optimization. The rise of "wellness tourism" means the top hotel brands are becoming centers for diagnostics, recovery, and peak performance. But creating a true health destination takes more than just a "sauna" or "juice bar". Here’s the real model: ✅ 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰𝘀, 𝗻𝗼𝘁 𝗱𝗲𝗰𝗼𝗿 Bloodwork, biological age testing, VO2 max, microbiome kits. Low infrastructure, high insight. It’s the unlock for personalization, and loyalty. ✅ 𝗕𝗿𝗶𝗻𝗴 𝗰𝗹𝗶𝗻𝗶𝗰𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝗻-𝗵𝗼𝘂𝘀𝗲 MDs, NPs, and functional health pros alongside movement and nutrition experts. Guests don’t want a list of services, they want a plan that makes sense. ✅ 𝗟𝗮𝘆𝗲𝗿 𝗶𝗻 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗼𝗹𝘀 Hormone therapy, hyperbaric, NAD+ IVs, red light, breathwork. From luxury to longevity, this is what turns guests into long-term clients. ✅ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗼𝘃𝗲𝗿 𝗽𝗿𝗲-𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝗱 Generic retreats are out. Tailored protocols based on biomarkers and goals? That’s what brings them back. ✅ 𝗠𝗮𝗸𝗲 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀, 𝗻𝗼𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗶𝗰 Offer re-testing, app-based progress, supplement delivery, remote consults. Guests leave with a roadmap, not just a short-term experience. 🏨 Early movers: → SHA → Six Senses Hotels Resorts Spas → Lanserhof Group → Aman → Equinox Hotels The future of hospitality isn no longer just about five-star service. These are places to recharge. Longevity isn’t a trend. It’s becoming the new standard for wellness travel. And the best hotels are getting ahead of it. 👉 Which brand do you think will get there first? ♻️ Repost if you see this shift coming, and follow Delphine Le Grand for more on where hospitality meets healthspan.

💸 Investors are betting big on hospitality - but not where you think. They’re backing Zoku and Ruby—two brands you may not have heard of. But they are rewriting the rules of long-stay hospitality. 🛏️ Because the longer a guest stays, the less they want a hotel. And the more they expect a space that works. When guests stay longer, they stop acting like guests. They cook. They work. They build routines. That’s when a hotel stop being a hotel. And starts being home. That shift changes everything: ✔️ The design ✔️ The business model ✔️ The guest relationship ✔️ And the investment math 🔹 Zoku is built for the remote economy: Modular lofts. Rooftop coworking. Kitchens that work. It’s part hotel, part home, part community. It’s what Selina wanted to be—before the surfboards and party DJs took over. 🔹 Ruby delivers “lean luxury” with precision: Compact, elegant, low-staff, high-margin. It’s Sonder Inc. without the real estate overreach or the service shortcuts. These aren’t just well-designed hotels. They’re scalable, ESG-aligned, brand-led platforms for how people live and work today. Without the overhead of full-service expectations. 🏢 IHG Hotels & Resorts bought Ruby’s brand for €110M. 📈 Zoku is expanding in Paris, Vienna, Copenhagen, and beyond—with deep guest loyalty and smart unit economics. The real lesson? Longer stays seem to unlock deeper value. Simpler to operate. Stronger emotionally. Smarter financially. Hospitality for life. 👉 Seen other long-stay brands breaking the mold? Drop them in the comments. I’d love to see who else is building for what’s next. #HospitalityTrends #HotelInvestment #LongStay #Zoku #RubyHotels #Aparthotels #HybridHospitality #ESG Guestcentric #HyperCommerce

Airbnb is quietly gearing up for its next revolution. And it has nothing to do with better linens or smoother check-ins. According to The Wall Street Journal, Airbnb is significantly increasing its investment in new business lines, with a focus on revitalizing its Experiences platform in 2025. 🚦 What We Know - A major relaunch of Airbnb Experiences is planned for 2025. - The company is planning to invest $200–250 million into new business lines. - They're expanding hiring, particularly in product and engineering. - Marketing spend will be "substantially" higher in 2025 compared to previous years. - Leadership has set a target of $1B in annual revenue from these efforts. 🔮 What I Strongly Believe This Means These are some of my guesses — based on strategy, signals, and trends. Airbnb is becoming a culture engine. This won’t be about walking tours anymore. Think fire-dancing in Samoa, truffle hunting in Tuscany, Viking sword crafting in Sweden. Not hobbies — but identity-shifting moments that travelers carry home. They're going to productize human connection. We’re about to see the rise of the micro-host — artists, farmers, scientists — anyone with a story or a skill becomes a new kind of entrepreneur. Airbnb becomes their global stage. This could open a whole new creator economy within travel. Imagine if hospitality creators had the same tools as YouTubers or Etsy sellers. That’s where Airbnb might go — monetizing moments, not just nights. They could build the “Netflix of real-world experiences.” Curated, themed, and algorithmically recommended. “Your trip to Kyoto? These three mind-bending experiences are what you didn’t know you needed.” A dynamic new layer beyond just booking a bed. 🔥 Why This Matters Because this is the future of hospitality. Not bigger TVs. Not faster Wi-Fi. But transformational, story-worthy experiences that leave people changed. Airbnb gets it. And they’re willing to bet hundreds of millions that people don’t just want to go somewhere — they want to feel something. They want to connect. To belong. I’m excited. Not just as someone in hospitality — but as someone who believes travel should make your heart beat faster. This is the golden age for experience creators. For storytellers. And it’s only just beginning. — If you're building something at the edge of this movement — a micro-resort, a tour, a cultural space, or an experience people never forget — let's connect.

𝗗𝗲𝗹𝗼𝗶𝘁𝘁𝗲’𝘀 𝟮𝟬𝟮𝟱 𝗧𝗿𝗮𝘃𝗲𝗹 𝗢𝘂𝘁𝗹𝗼𝗼𝗸 reveals where hotels can win next, 𝘪𝘧 𝘺𝘰𝘶 𝘮𝘰𝘷𝘦 𝘯𝘰𝘸. Here's why: 🔺 Travel is up. 💰 Budgets are back. 🔀 But behavior has significantly shifted. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗵𝗼𝘁𝗲𝗹𝗶𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗳𝗼𝗰𝘂𝘀 𝗮𝗻𝗱 𝗮𝗰𝘁 𝗼𝗻: 1️⃣ 𝙀𝙭𝙩𝙚𝙣𝙙𝙚𝙙 𝙎𝙩𝙖𝙮𝙨 + 𝙒𝙤𝙧𝙠-𝙇𝙚𝙞𝙨𝙪𝙧𝙚 𝙏𝙧𝙞𝙥𝙨 𝘼𝙧𝙚 𝙂𝙧𝙤𝙬𝙞𝙣𝙜 🛏️ 33% of travelers stayed 7+ nights (up from 25%) 💼 50% plan to work during their longest trip → Prioritize long-stay packages with workspace perks → Rethink room layouts and common areas to support remote work → Adjust marketing to highlight flexibility for extended bookings 2️⃣ 𝙂𝙚𝙣𝘼𝙄 𝙄𝙨 𝘿𝙧𝙞𝙫𝙞𝙣𝙜 𝙍𝙚𝙖𝙡 𝘽𝙤𝙤𝙠𝙞𝙣𝙜𝙨 🔍 GenAI trip planning jumped from 8% to 16% YoY 🏨 45% booked or visited a hotel based on AI suggestions → Ensure your property appears in AI bookings → Keep structured data up to date across booking and content platforms → Include amenities, images, and USPs that GenAI can easily surface 3️⃣ 𝙎𝙚𝙜𝙢𝙚𝙣𝙩 𝙋𝙧𝙞𝙘𝙞𝙣𝙜 & 𝙐𝙥𝙨𝙚𝙡𝙡𝙨 𝙗𝙮 𝙏𝙧𝙞𝙥 𝘽𝙚𝙝𝙖𝙫𝙞𝙤𝙧 💸 23% of travelers would trade comfort to cut costs 📊 Only 13–22% are very interested in upsell offers → Don’t discount broadly. Target price-sensitive vs. value-seeking segments separately → Personalize upsell offers based on trip type (family, remote work, international) → Test packaging over à la carte pricing to increase uptake 4️⃣ 𝙏𝙖𝙧𝙜𝙚𝙩 𝙃𝙞𝙜𝙝-𝙂𝙧𝙤𝙬𝙩𝙝 𝙄𝙣𝙗𝙤𝙪𝙣𝙙 𝙈𝙖𝙧𝙠𝙚𝙩𝙨 🇮🇳 India travel projected to double by 2026 🇨🇳 China and 🇯🇵 Japan remain below 2019 levels → Localize booking flows, payment methods, and offers for Indian travelers → Partner with India-based OTAs or influencers → Reevaluate inbound marketing budgets by origin country 5️⃣ 𝘿𝙤𝙪𝙗𝙡𝙚 𝘿𝙤𝙬𝙣 𝙤𝙣 𝙃𝙞𝙜𝙝-𝙏𝙚𝙘𝙝, 𝙃𝙞𝙜𝙝-𝙏𝙤𝙪𝙘𝙝 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨 🤝 77% prefer human recommendations 🛎️ 46% prefer human check-in; only 24% want digital-only → Keep self-service options, but don’t eliminate face-to-face touchpoints → Use tech to reduce friction, not remove hospitality → Train staff to complement digital journeys, not be sidelined by them 𝗦𝘄𝗶𝗽𝗲 𝗯𝗲𝗹𝗼𝘄 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀.👇 Act on signals that matter, not just trends. And ensure your tech stack is equipped to handle it. 🔍 𝘎𝘦𝘵 𝘢 𝘧𝘳𝘦𝘦 𝘩𝘰𝘵𝘦𝘭 𝘵𝘦𝘤𝘩 𝘴𝘵𝘢𝘤𝘬 𝘢𝘶𝘥𝘪𝘵 → https://t2m.io/axA91eaW #HotelTech #Deloitte #HospitalityStrategy #HotelReport #TravelTrends _____________________ 📍 HotelTechReport.com | The Leading Authority on Hotel Technology

Being a #HITEC “attendee” this year gave me a front-row seat to how hospitality leaders are rethinking tech, trust, and the guest experience. What stuck with me most came from a session called 'The Power of Choice: Reimagining Guest Experience & Hotel Operations by dormakaba. It wasn’t just future-thinking, it was hoteliers getting real about failure, risk, and what actually moves the needle. With Chexology powering Apple’s Claim Ticket for Wallet, I was especially drawn to how Resorts World Las Vegas launched Room Key for Wallet (check out the Skift article!). Top takeaways: 1. No app? No problem. Apple already did the heavy lifting. Andy called out what we’ve all felt.. requiring guests to download an app just to get a room key is friction they don’t want. But Apple Wallet? It’s already trusted and used at scale. Travel behavior has normalized mobile boarding passes. The room key is next. Just plug into habit. 2. Converting OTA bookers to digital check-in is a top challenge. Shannon shared the uphill battle of getting these guests to engage in pre-arrival check-in (needed to get their Room Key into Apple Wallet). Without early digital touchpoints, they rely on lobby signage and strategically placed “scan to start” QR prompts before entering the check-in line, which is a great start! That got me thinking about how Chexology could help 😃. From the very first moment a guest arrives, as they hand off luggage or valet their car, they get a paperless ticket via text (95% open rate), so why not include a check-in link right there? Guests already trust it, with up to 40% conversion from that entry point! 3. Tech is only as good as the partners, planning, and responses. Jim emphasized that success depends on a strong plan, clear accountability, and choosing partners who actually prioritize integration (not just “advertising” that they do). Andrew highlighted that success starts with a solid design of the guest journey to make new behavior feel natural. Darien reminded us that “go-live” is just the start, not the finish line. Tech adoption isn’t about just flipping a switch; it’s about how teams work together to respond to issues and quickly identify root causes, instead of passing blame, so choose your partners carefully! 4. Security fears? Take a closer look at analog. Shannon dropped a truth bomb. Digital key skeptics focus on theoretical risks while ignoring the very real vulnerabilities of current analog systems. She gave examples like room numbers written directly on card sleeves or physical claim tickets left on the floor, basically an invitation for the wrong person to pick them up and take a rightful guest’s belongings 🎟️ 😨 . Compared to that, hotels using Apple Wallet with identity-tied credentials are a massive security upgrade through tech like Chexology, Alliants, and dormakaba. Excited for the day when I have just as many hotel room keys in my #Apple Wallet as I do boarding passes. It’s coming fast!!

For a long time, hotels were left out (or opted out) of the experiential ecosystem in most parts of the world. No guest would be caught lingering around the property mid-day when there was a world of culture and adventure outside. They'd return late in the day, weary and ready for sleep. It was as if the hotel was in its own bubble, an imaginary boundary drawn that once crossed meant you were entering into a realm outside of the destination. And not in a good way. "Just relax - if you want culture, you'll have to go back out into the world” this line communicated. And to this day we still see this rampant across the industry. But not everywhere! Immersive hospitality is on the rise. And I am excited to be a part of the conversation! Take a moment to read more in this insightful National Geographic feature that I was honored to contribute to alongside Paul Zak, Robyn Landau, and Darrell W.. I was asked recently why this is something I care about. And my answer was this: no one likes feeling like a tourist. To be a tourist is to be an outsider. Hotels have immense potential to become more meaningful third places, gathering spaces that close the barrier between traveler and community, while revealing the unique traditions and ways of life. When you close people off to the local culture, you’re not supporting them in tapping into the revitalizing & transformative power of travel. I can picture a world in which all hospitality properties offer more than just a bed, breakfast, yoga, and a pool… can’t you? Siteminder’s Changing Traveler report recently found that travelers want their accommodation host to have an active role in making their trips more meaningful. Out of 10k travelers, 87% reported they appreciate if their host enables them to learn more about the culture and history of the destination, “acting as a portal to the people and the stories of the local community.” One interesting example of this is Fogo Island Inn’s Community Host Program. It matches guests with a lifelong Fogo Islander for customized half-day orientations about the island’s natural and cultural heritage. I've been keeping a very close eye on the experiential hospitality world since 2018, and I can say this is the first year that I've felt a real shift towards hotels actually prioritizing this. No doubt it will be another 5+ years before we start to see it adopted meaningfully at a mass scale, but I'm excited for the future of hotels becoming more experiential and immersive. #internationalhospitalityday #hoteliers #hospitality #immersiveexperience #regenerativetravel #experiential #hotels #travel

✈️ While most travel brands are talking about the future, Booking.com is out here quietly building it. They’re not reacting — they’re orchestrating. And if you’re paying attention, it’s clear: Booking.com is 2 steps ahead of the industry. Here’s why: 🔥 1. AI, but make it real While others slap ChatGPT into a chatbot, Booking is embedding AI deep into their stack — personalization, pricing, fraud, itinerary curation. It’s not shiny. It’s strategic. 📱 2. Social commerce, but actually selling They’ve cracked short-form content that converts. It’s not about dancing — it’s about driving bookings through smart creative and creator relevance. 🎯 3. Google-proof strategy Booking is Google’s biggest advertiser — but they’re also preparing for the post-SEO era. They’re adapting to AI answers, intent-based discovery, and new monetization mechanics — while others are still interpreting what’s next. 🔄 4. Connected Trip 2.0 This isn’t “add a flight at checkout.” This is: flights + hotels + taxis + attractions + payments + insurance + loyalty — all one journey, one flow, powered by AI. The real super app of travel might not come from Asia… it might come from Amsterdam. 💰 5. Relentless execution + financial firepower Booking has the margins, the cash, and the tech muscle to outbuild, outscale, and outlearn nearly everyone in the game. ⸻ 👉 The takeaway isn’t fear — it’s inspiration. Travel is evolving fast. AI, consumer behavior, content, and commerce are converging. And if Booking.com is showing us anything, it’s this: there’s no time to wait. Let’s push each other forward. Let’s build the future of travel — together. #TravelTech #Distribution #BookingCom #AIinTravel #ConnectedTrip #Hospitality #GoogleTravel #OTAs #FutureOfTravel