Tips for Creating Viral TikTok Marketing Campaigns

We are the alpha partner for TikTok Shop and we’ve compiled the best practices and blueprint to drive business outcomes. Over the last decade, and across all platforms, we have generated over $2.5 Billion in creator commerce, online and offline. Here are Influential’s five tips for leveraging TikTok Shop: 1. Craft engaging content: "Prioritize engaging content that is specific to your vertical and is differentiated from your competitive set, integrate and highlight products to benefit from occasional virality." 2. Ride the trend wave: "Leverage popular TikTok trends like songs, sounds and filters. Trends can catapult your shoppable posts to the FYP.” 3. Product launch opportunities: "Use TikTok Shop for product launches, create anticipation and excitement around new releases." 4. Educational content works: "Show your products in action! Explain all the problems your product solves." 5. Optimize your shoppable posts: "Keep videos between 30 and 45 seconds, showcase product usage, work with top influencers with high ERs, add clear CTAs and use emojis to point to the buy button. #influential

Viral content isn’t magic. It’s math—and I’ve got the formula. Let’s debunk the myth: viral content isn’t a happy accident. It’s built on strategy, timing, and understanding your audience. Here’s my ultimate checklist for creating content people can’t help but share: 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: It all starts here. Understand what excites, entertains, or educates them. Content that feels custom-made gets shared. 𝗞𝗲𝗲𝗽 𝗜𝘁 𝗥𝗲𝗹𝗮𝘁𝗮𝗯𝗹𝗲: People love sharing things that make them think, “This is SO me.” Dig into universal truths, shared experiences, or niche topics your audience loves. 𝗣𝗿𝗼𝘃𝗶𝗱𝗲 𝗥𝗲𝗮𝗹 𝗩𝗮𝗹𝘂𝗲: Ask yourself: what will my audience gain from this? It could be a laugh, an aha moment, or a life hack. If it’s useful, it’ll travel. 𝗕𝗲 𝗦𝗵𝗮𝗿𝗲-𝗪𝗼𝗿𝘁𝗵𝘆: Content spreads when it sparks a reaction: surprise, curiosity, nostalgia, or inspiration. Think about what will make someone say, “You HAVE to see this.” 𝗦𝘁𝗮𝘆 𝗩𝗶𝘀𝘂𝗮𝗹𝗹𝘆 𝗖𝗮𝗽𝘁𝗶𝘃𝗮𝘁𝗶𝗻𝗴: The scroll is real, so make your visuals count. A striking image, engaging video, or clean design stops thumbs in their tracks. 𝗛𝗼𝗼𝗸 𝗧𝗵𝗲𝗺 𝗙𝗮𝘀𝘁: You’ve got 3 seconds (if that). Start strong with a bold headline, a juicy stat, or an irresistible question. 𝗧𝗮𝗽 𝗜𝗻𝘁𝗼 𝗧𝗿𝗲𝗻𝗱𝘀 (𝗦𝗺𝗮𝗿𝘁𝗹𝘆): Trending topics can skyrocket your reach; but only if they align with your brand and audience. Be timely without being try-hard. 𝗘𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Content that invites comments, debates, or even a quick share does better. Ask for feedback, pose questions, or use CTAs that actually work. 𝗧𝗲𝘀𝘁, 𝗔𝗻𝗮𝗹𝘆𝘇𝗲, 𝗜𝗺𝗽𝗿𝗼𝘃𝗲: Not every post will go viral. And that’s okay. Learn from the ones that resonate, tweak your approach, and keep experimenting. 𝗕𝗲 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰: Virality is fleeting, but trust is lasting. If your audience knows you’re real and consistent, they’ll stick around for the long haul. Remember: going viral isn’t the goal. Building connection, trust, and a loyal community is. Virality is just the cherry on top of great content. --- Follow Jeff Gapinski for more content like this. ♻️ Share this to help someone else out with their content today. --- Follow me for more content like this. ♻️ Share this to help someone else out today.

TikTok Shop is not messing around. At Spree, we're building a shoppable video platform, but also a studio where we help brands and creators onboard, market, and sell through social platforms. Think of it like influencer marketing in a post-cookie world: full funnel from awareness to purchase, but all in one short-form video. Recently, our TikTok Shop partnership has been getting a lot of love. A few interesting learnings from this holiday season: 1. 'Viral' products are a shortcut. We uploaded one 'viral product' into the system and started getting sales before we posted our first video. Naturally, we ordered a few hundred more ASAP. 2. TikTok Shop success aligns closely with the rules of great influencer marketing. Get a creator with an engaged, lean-in audience. Find a product they actually like that their audience will actually like. Sell by telling a story, not by telling viewers to buy. 3. Most brands want to be on TikTok Shop but don't know how. It's complex. But once you've done it dozens of times (per day, in our case) it moves fast. I don't care if you're a mom and pop stationary shop, a creator merch brand, or a Fortune 500: you want to experiment here with a team who knows this market. 4. Live is great, but don't sleep on shoppable VOD. A perfect 30 second video of a product can do the work of a one hour live stream. Both are valuable, but too many people are talking about live shoppable and not enough are talking about shoppable shortform. 5. Trends + Product = Sales. Wednesday Addams' dance is popping? Sell the costume. King Bach flashlight dance is trending? Sell the flashlight. Spotify Wrapped is everywhere? Sell headphones. 6. Creators beware: not all audiences want this. If you make gold digger prank content, don't start selling The Feminine Mystique hardcover. If you are a creator and want to try it, make great content first and let a brand ride along. 7. Create like a creator. This is the rule for every brand on every social platform, but certainly pertains here. Don't do one tentpole shoppable live stream on TikTok and judge TT Shop on that. You need to habituate your audience, build a format, and keep it entertaining. In case you can't tell, this is addicting for a social media wonk like me. Smart influencer marketers are already testing this market understanding it will be a huge part of their ecommerce future. And those who haven't need to start today. #ecommerce #creatoreconomy #tiktok https://lnkd.in/e926z8zm