Digital Marketing Strategy Guide

Digital product sellers on LinkedIn are leaving $40,000 on the table every month. It's a bit sad. Here's the exact fix for that with no steps left out. 1. Target High-Intent Keywords Skip broad, competitive terms. Focus on niche, long-tail keywords that solve specific problems. How to Find Them: Use Ahrefs/SEMRush to filter for low-difficulty keywords with purchase intent. Look for problem-solution based search terms your target audience uses. Examples: Instead of "photo editing app" (too broad), target "photo editing app for food bloggers" or "batch photo editor for real estate listings" Instead of "project management software" (too competitive), target "freelance project management software with client portal" or "personal task management app with calendar sync" Why? These terms show clear intent and bring in visitors actively looking for specific solutions to their problems. 2. Build High-Converting Product Pages Your product pages should connect features to real user needs. Write benefit-focused copy that addresses specific use cases: "Edit 100 photos in 5 minutes" or "Never miss a deadline with smart project alerts" Add social proof: Real user reviews and results-focused case studies Use contextual CTAs: "Start Free Trial" or "Try Free Version" Optimize metadata with clear value propositions: "Photo Batch Editor for Real Estate Pros | [Your Brand]" 3. Publish Educational Content Create how-to guides, beginner resources, and problem-solving posts that bring in the right audience. Interlink content to build authority and include actionable steps. 4. Create Comparison Content Compare your tool to major competitors. Include feature and pricing breakdowns, plus user reviews. 5. Capture Leads with Free Resources Offer templates, guides, or quick tools that solve immediate problems. Use dedicated landing pages to convert visitors into leads. 6. Leverage Seasonal SEO Align content with upcoming trends or holidays. Use Google Trends and publish 4-6 weeks before peak demand. 7. Use Video Content Make quick tutorials, feature demos, and success stories to boost rankings and engagement. 8. Fix Technical SEO Fast Add schema markup, improve mobile speed, and fix broken links. 9. Build Backlinks Strategically Focus on earning links to product and helpful content pages. Aim for “best of” lists and blogger mentions. 10. Retarget Lost Visitors Show targeted offers based on pages viewed. Use email sequences and exit-intent popups. 90-Day Execution Plan Days 1–30: Optimize existing rankings, fix technical issues, start content around key features. Days 31–60: Create comparison pieces, add lead magnets, launch email sequences. Days 61–90: Scale what works, incorporate video, and improve conversion paths. Avoid Common Mistakes Don’t target keywords with no clear intent. Don’t post generic content. Don’t ignore mobile experience or email capture.

Is your digital strategy a tangled mess of spaghetti or a carefully crafted lasagna? Let's be honest - many businesses approach digital marketing like throwing noodles at the wall to see what sticks. You've got all the ingredients, but they're jumbled together without rhyme or reason. The result? A confusing, ineffective strategy that leaves you feeling lost. It's time to transform that plate of spaghetti into a mouthwatering lasagna (can you tell I am a fan of Italian food 😊). Here's how: Start with a solid foundation of customer insights. 🔸 Who is your ideal client? 🔸 What keeps them up at night? 🔸 Where do they hang out online? This is your base layer. Next, layer in your messaging. 🔸 Craft content that speaks directly to your target audience's desires and pain points. 🔸 Make it irresistible. 🔸 Now add a hearty helping of strategic social channel selections. 🔸 Choose platforms where your customers actually spend time, not just the trendy flavor of the month. 🔸 Top it off with a sprinkle of data-driven optimization. Continuously refine your approach based on real results. The key is building your strategy layer by layer, with each element supporting and enhancing the others. When done right, you'll have a cohesive, purposeful approach that drives real results. Remember: lasagna, not spaghetti. 🤔 Hmmm, I think I may be hungry!

"Tell them what you're going to tell them, tell them, then tell them what you told them." Growing up, when my dad would coach me on writing assignments, he often gave this Aristotelian advice. The saying is most applicable to speech writing, but I see its merit when developing digital marketing strategies as well. Here's an example of what a cross-channel marketing plan would look like for the launch of a new product, channeling this ancient wisdom 👇 1️⃣ Pre-launch phase — set the stage -Run teaser ads that hint at what’s coming, sparking curiosity and setting expectations. -Drop hints or sneak peeks about the upcoming content or product across your social handles. -Collaborate with influencers to create buzz around the launch. 2️⃣ Launch phase — deliver the core message -Roll out the main paid social campaign with clear, compelling visuals and copy that convey the primary message. -Share detailed content on your channels, like posts, videos, or live sessions, to get into the specifics of your message or offering. -Have influencers share their experiences and reviews, focusing on the key aspects of your campaign. 3️⃣ Post-launch phase — reinforce, remind, CTA -Retarget users who interacted with your initial ads but didn’t convert. -Share additional posts, user-generated content, or FAQs. -Have influencers post again on their feed and stories. Applying this structured approach ensures that your audience is ✅ primed for the message ✅ fully informed when it's delivered, and then ✅ reminded of it to reinforce recall and called to take action. In the crowded space of social media, make sure you're cutting through the noise to deliver comprehensive & iterative narratives that ensure message retention. Also — check out this post structure...see what I did there? 😉 #writingtips #marketing #digitalamarketing #socialemediamarketing