Tips for Improving Landing Page Visual Appeal

In the vast ocean of digital marketing, your landing page is the lighthouse guiding potential customers to your shores. We recently embarked on a journey with a client to revamp their landing page, and the results were nothing short of spectacular. We witnessed a whopping 143% increase in their conversion rate, soaring to 4.18%. So, how did we achieve this transformation? 1) Crystal Clear Headline: The first thing visitors see should instantly convey your value proposition. We crafted a headline that was not only compelling but also easy to read and understand. It's the digital equivalent of a firm, confident handshake. 2) Review Count Front and Center: Social proof is a powerful tool. By placing the review count high up, visible immediately on both mobile and PC, we leveraged the power of community validation. When potential customers see that others have benefited, they're more likely to trust your offering. 3) Above the Fold Magic: The "fold" is the point where users need to scroll to see more. Everything above this point should be your prime real estate. We ensured that the most crucial information, call-to-action buttons, and engaging visuals were positioned here for immediate impact. 4) Consistent and Intuitive Design: A cohesive color scheme, clear fonts, and intuitive navigation can make the difference between a bounce and a conversion. We streamlined the design to ensure a seamless and pleasant user experience. 5) Engaging Visuals with Context: While high-quality images and videos are essential, they need to be more than just eye candy. We selected visuals that not only resonated with the brand but also told a story, adding depth to the user's journey. 6) Trust Indicators: Beyond reviews, we incorporated trust badges, testimonials, and certifications. These elements further cemented the brand's credibility and made users feel secure in their decision to engage. A landing page is more than just a digital storefront; it's a narrative, a promise, and an invitation. By focusing on the user's experience and journey, we were able to transform clicks into conversions. If your landing page isn't delivering the results you desire, perhaps it's time for a makeover.

We audited 100+ Shopify sites last year (7-9 figure brands). Here are some of the easiest improvements 95%+ of stores could use to improve their website CVR: 1. Visuals 2. Above the fold 3. Faster site Bonus: social proof → Use visuals to demonstrate product Have you heard, “show, don’t tell” before? Sure, product shots of your skincare lineup are important, but showing what those products do to the skin is much more powerful. Visual proof makes landing pages sticky, especially video content (bumping CVRs by as much as 80%). → Above the fold content optimization This is the Miami Beach waterfront of real estate for your website. Above the fold is the first thing every customer sees, i.e. your first impression — anything critical to your product/service, put it here. Your customers shouldn’t have added friction in finding what they need. → Make your site faster Nobody likes a slow-loading site. Customers have shorter consideration spans than ever — even a relatively slow site (by a few hundred milliseconds) can drop CVRs significantly. You’re competing for attention with everything else on a user’s device: Instagram, TikTok, Amazon, YouTube, and more… not just your competitors. Don’t forget it. → Bonus: Social proof wins Customers usually won’t take your word for things — people want to hear people talk about products, not a faceless brand. Customer reviews and “brag bars” go a long way in moving your new customers forward, so use them tactically. Would you add anything to this list? PS - if you’re concerned about your site speed, send me a message Daren Limas and I’ll test it for you.

I audited 20 high-traffic websites on Heatmap.com 🔥 and 75% of them got the same thing wrong. Their above-the-fold section. Some stats: - 7% of your customers on average make it to the bottom of your landing page. - Your customers are also on your site - no matter how many pages deep <1 minute. So focus your energy here if you really want to make an impact on your conversion numbers. Why? 100% of your traffic sees this section of your site. NO OTHER PART OF YOUR SITE CAN GUARANTEE YOU THIS. The problem? Most of the important information is past your above the fold and you are losing mindshare with those original customers with every inch they scroll down your landing experience. How to fix it? - Compress your images -> too many brands have massive images that have lots of negative space in their hero image - Design for mobile -> most designers look at their designs on desktop only and the experience for the consumer isn’t great once it optimizes for mobile. - Add Social Proof to your hero image in the form of a badge or a small quote. - Ensure you have a CTA that’s visible so your prospective customer can take action. Goal: this section can drive purchase conversion velocity. What else have you done to fix your above the fold?