Top Digital Marketing Strategies to Implement

My biggest marketing lessons of 2024 (after building dozens of funnels, executing 4 six-figure launches, & helping generate millions in sales): 1/ 90% of marketing is reminding busy people you exist. 2/ The easiest way to maximize profits from your next launch: Maximize cart value. There’s always people willing to buy more stuff from you—but you need to give them the option. 3/ Discounts are a terrible way to incentive sales of a new product. You’re just making less money from the people who’d have bought it a full price anyway. Instead, use expiring bonuses to create urgency. 4/ The more emails you send (to the right people), the more money you’ll make. Find your most engaged, highest intent subscribers—and double down on them. 5/ It’s not worth pitching all of your “cold subscribers” on new products. It hurts deliverability & brand equity. But not all “cold subs” are dead. So before launching a new product, send a few emails to your cold list inviting them to join a waitlist. Then, pitch anyone who joins the waitlist—and exclude everyone else. 6/ Always include a PS in your sales emails. A compelling PS can increase the click-through rates by 30-60%. 7/ Contextual CTAs always perform better than “generic” or “one-size-fits-all” CTAs. Take the time & the effort to make your CTAs unique & relevant to the rest of the copy. 8/ Always send a “why didn’t you buy” email after a launch. Then, use those learnings to refine your emails, sales pages, and funnels (so you can make more money next time). 9/ Ramp “pure value” emails 2-3 weeks before a big launch. It’s an easy way to stay top of mind & get as many subscribers as possible engaged before the pitching begins. 10/ Product sneak peeks are extremely powerful. Any time you launch a new product, include at least 2-3 “sneak peeks” of your course or digital product in your launch emails. 11/ If you’re only sending one newsletter per week, you’re leaving a lot of money (and insights) on the table. The more emails you send = the faster you can bridge that gap - and the faster you can learn what works and what doesn’t. 12/ Always be testing. Every email you send it’s an opportunity to run an experiment, learn, and continue to refine your hooks, copy, and offer. 13/ Email continues to be the KING conversion mechanism (as well as a huge insurance policy against the volatility of social platforms). 14/ A confused mind doesn’t buy. Which is why the best funnels all have 2 things in common: Simplicity and congruence. 15/ The difference between 1% and 2% is not 1% - it’s 100%. 16/ If you don’t know what part of your funnel you should work on, focus on the very top or the very bottom. 17/ Create “targeted” case studies for each of your common client/customer archetypes. 18/ Write down & compile your learnings. If I hadn’t done this exercise, 6 months from now I would’ve probably forgotten 80% of these frameworks. PS - Let me know: Which one of these nuggets was your favorite?

Yes, every startup is a beautiful, unique snowflake, but here is how I'd approach the stages of marketing for most orgs. Marketing is about building a layered, connected ecosystem where each channel supports and amplifies the others. Here’s how I think about the foundational sequence of channels to create a scalable, efficient, and impactful marketing strategy: 1️⃣ Start with Paid Search & Organic Content Why: Paid search (Google Ads) captures high-intent, in-market traffic—people actively searching for solutions you offer. -Shorter sales cycle and amazing fuel for all your other efforts. Organic content (e.g., thought leadership videos) builds trust and authority over time, setting the foundation for long-term success. This style of content (TL Videos) also makes great ads and improves the impact of other channels like LinkedIn, Meta, and Programmatic. 2️⃣ Activate LinkedIn Ads (start with retargeting) Why: LinkedIn is unparalleled for B2B targeting. You can layer on company size, job titles, and industries to reach decision-makers directly. Impact: Use LinkedIn to qualify and convert paid search traffic (or traffic from any source), leveraging retargeting frameworks to make your entire ecosystem more efficient. Doing LinkedIn ads before you have paid search, organic content, and SEO is going to result in a very expensive experiment. 3️⃣ Enhance with Website Visitor Identification Why: You don’t need to wait for prospects to fill out forms. Identify companies and individuals visiting your site, enrich the data, and turn anonymous traffic into leads. (I recommend DemandSense - ask me for free trial form.) Impact: Get more value from existing marketing efforts and create "nearbound" flows. 4️⃣ Launch Nurture + Outreach Campaigns Why: Most B2B sales cycles require consistent, personalized touchpoints. Combine LinkedIn and email to warm up leads and build trust over time. Impact: A well-orchestrated nurture sequence ensures no lead slips through the cracks, while outreach activates high-potential accounts. 5️⃣ Expand with Meta + Programmatic Ads Why: Meta (Facebook/Instagram) and programmatic platforms extend your reach, ensuring your message follows your audience wherever they go. Impact: Create omnipresence and retarget warm audiences from LinkedIn and search, converting them faster and more efficiently. Why the Sequence Matters? Each channel is more than a standalone tactic—it’s a building block in a larger framework. The foundation of paid search and organic content ensures you have an engine for consistent visibility. Then, LinkedIn ads and website visitor IDs provide a direct path to your ideal buyers. Finally, nurturing and omnichannel expansion amplify and accelerate conversions. This approach creates a flywheel effect where channels complement each other, increasing overall efficiency and ROI. What do you think?

2 hidden conversion boosters that most brands completely ignore: After years in eCommerce, I've noticed something interesting: The brands crushing their competition aren't always the ones with the biggest ad budgets or the flashiest websites. They're the ones that understand how customers actually make buying decisions. Here's what they do differently: -- 1. They recognize that confusion kills conversions. Most brands overwhelm customers with features and specs. But top performers know that an uncertain customer is a lost customer. Their secret weapon? Strategic FAQ placement. Not just any FAQs – but carefully crafted ones that address real buying objections right when they pop up in the customer's mind. It's like having a sales rep guiding every purchase. -- 2. They leverage user-generated content strategically. But here's the key most miss: They don't just dump customer videos on their site They carefully curate UGC that shows their products solving specific problems in real situations. This does two things: 1. Builds instant trust (because it's not coming from the brand) 2. Shows the product in real-world use (not just perfect studio conditions) -- The best part? Both these strategies cost almost nothing to implement. They just require understanding how your customers think. Want to know the real reason most brands don't do this? They're too busy chasing the next marketing trend to focus on what actually works. -- What's your experience? Have you implemented either of these on your store? If you liked this post and want to see more insights just like it... Follow me → Ian Sells

Don’t waste another dollar on ineffective marketing. These 10 Marketing Commandments deliver results. In today’s fast-paced market, evidence-based strategies are the key to driving both immediate sales and long-term brand growth. By mastering these 10 proven rules, you can ensure your marketing efforts deliver real, measurable results. 1. The 60:40 Rule (Binet & Field) ↳ 60% of your budget should go to brand building (long-term growth), ↳ 40% to sales activation (short-term sales). ↳ Balance ensures both quick wins and lasting success. 2. Be Easy to Find & Buy (Ehrenberg-Bass) ↳ Use distinctive assets (logos, taglines) to make your brand memorable. ↳ Ensure your product is available where customers buy. 3. Double Jeopardy Law (Ehrenberg-Bass) ↳ Smaller brands have fewer buyers and lower loyalty. ↳ Growth comes from reaching new customers, not deepening existing relationships. 4. Stand Out with Distinctive Brand Assets (Ehrenberg-Bass) ↳ Consistency in logos, colors, and taglines builds brand recognition and trust.  ↳ Refresh assets sparingly to stay familiar. 5. Emotional Ads Drive Profits (Binet & Field) ↳ Emotional campaigns are nearly twice as effective at driving profit compared to rational ones. ↳ Emotions build lasting connections, while rational offers drive short-term action. 6. Share of Voice Drives Market Share (Jones, Binet & Field) ↳ Brands that grow or maintain Share of Voice (SOV) relative to competitors also grow market share. ↳ ESOV (Excess Share of Voice) boosts visibility and mindshare. 7. Reach All Buyers, Not Just a Niche (Ehrenberg-Bass) ↳ Focusing only on loyal customers limits growth. ↳ True expansion comes from reaching both light and frequent buyers. 8. Own the Key Buying Moments (Ehrenberg-Bass) ↳ Identify key times when customers think about your category and associate your brand with those moments. ↳ Be top of mind when it counts. 9. The Media Mix Multiplier ↳ Using multiple channels (TV, digital, print) amplifies reach. ↳ Each channel reinforces the others, delivering stronger results. 10. Creative Campaigns Amplify Results (Orlando Wood) ↳ Ads with humor, storytelling, or emotional appeal stand out and are more likely to be remembered. ↳ Great creative work boosts your marketing ROI. Marketing success doesn’t have to be a guessing game. Stick to these fundamentals, and you’ll see both short-term wins and sustainable growth over time. Ready to grow smarter? Tell us which commandment you’ll apply first in the comments! ⬇️ ♻️Don’t keep this to yourself—share this cheat sheet with your network and help them thrive. Follow Tom Wanek for more game-changing strategies that drive results!

Building a Brand in the Digital Age: Key Strategies for Startups 🚀 Hi everyone! Ankita here, sharing some essential branding strategies for startups navigating our digital-first world. In today's crowded space, strong branding isn’t just an asset—it’s crucial for standing out, building trust, and driving growth. Why Branding Matters In a world flooded with options, effective branding helps your startup connect, build loyalty, and grow. Here’s how: 🌟Craft Your Brand Story A compelling story makes a lasting emotional connection with your audience. Brands with strong narratives see increased loyalty. Tip: Share behind-the-scenes moments and customer testimonials. 🌟Use Data-Driven Marketing Data insights let you understand your audience better, boosting effectiveness. Companies using customer data can increase profitability by 10-15%. Tip: Utilize tools like Google Analytics to tailor your strategies. 🌟Invest in Visual Branding Consistent branding enhances recognition. Professional visuals, from logos to websites, are essential. Tip: Create a style guide for colors, fonts, and elements. 🌟Embrace Social Responsibility Consumers lean toward brands that share their values. Aligning with social causes can drive loyalty. Tip: Be transparent about eco-friendly practices on your platforms. 🌟Leverage User-Generated Content (UGC) Encourage customers to share experiences with your brand, boosting authenticity and engagement. Tip: Use branded hashtags and UGC campaigns. 🌟Optimize for SEO Strong SEO improves visibility, especially as 75% of users don’t scroll past the first page of search results. Tip: Integrate relevant keywords into your content. 🌟Engage Actively with Your Audience Building a community requires real interaction. Responding to comments fosters trust. Tip: Use polls, Q&As, and live chats to connect and gather feedback. 🌟Monitor Brand Health Tracking metrics like awareness and loyalty helps inform growth strategies. Tip: Use surveys and brand tools to keep tabs on audience perception. 🌟Moving Forward Digital tools give startups unique branding opportunities. By focusing on these strategies, we can build brands that connect, engage, and thrive in today’s landscape. Let’s share ideas on enhancing our branding in this digital age! 💡 #StartupBranding #DigitalMarketing #BrandingEssentials