Content That Attracts Ideal Clients on Linkedin

I deleted 6,483 LinkedIn posts from my account last week. THE ONLY LINKEDIN STRATEGY THAT ACTUALLY MATTERS After 7 years of building a "personal brand" on LinkedIn, I discovered something that changed everything. The posts that generated the most revenue weren't the ones with thousands of likes. They were the ones that spoke directly to a specific pain point that kept my ideal clients awake at 3 AM. THE $872K POST THAT ONLY GOT 17 LIKES Last October, I published what looked like a failing post: • 17 likes • 4 comments (2 from colleagues) • 842 views Yet that single post generated $872,000 in closed business over the next 90 days. Why? Because it addressed a specific problem that 12 decision-makers at SMBs were desperately trying to solve. It wasn't designed to go viral. It was designed to resonate deeply with exactly the right people. THE FUNDAMENTAL TRUTH ABOUT LINKEDIN Most of us have been playing the wrong game entirely. We're chasing vanity metrics when we should be creating conversations with people who can actually buy from us. Here's what I've learned from building a multi-million dollar business through LinkedIn: (1) The number of right people who see your content matters infinitely more than the total number who see it (2) Consistency builds trust more effectively than virality (3) Real business happens in conversations, not comments (4) Specificity attracts. Generality repels. (5) Solving one problem extremely well outperforms solving many problems superficially THE SYSTEM THAT ACTUALLY WORKS After testing every LinkedIn strategy imaginable, here's the simple system that has consistently delivered results: • Connect only with people who fit your ideal customer profile • Post problem-focused content 3-5 times per week • Focus on the first 60 minutes after posting (respond to every comment) • Send thoughtful, problem-oriented messages to new connections • Track which content topics generate actual sales conversations, not just engagement That's it. No tricks. No hacks. No daily posting grind. Just consistent, deliberate communication with the right people about the problems you solve better than anyone else. WHAT I'D DO DIFFERENTLY If I could go back and restart my LinkedIn journey, I'd delete 90% of the content I created. I'd stop trying to appeal to everyone. I'd stop chasing engagement for engagement's sake. I'd stop listening to LinkedIn "experts" who have never actually generated revenue from the platform. I'd focus entirely on the intersection of: • Problems my ideal clients actually care about solving • Problems I'm uniquely positioned to help them solve • Problems that are expensive enough to justify my solution Everything else is just noise. What if we all stopped trying to go viral and instead focused on creating value for the exact people we're best equipped to serve? That's the only LinkedIn strategy that actually matters.

How to Create Better LinkedIn Content That Engages Your Audience Transcend simple likes and comments and create real conversations. This builds relationships, trust and creates paying clients, partners, and supporters. True engagement ultimately drives business results. My recent content strategy overhaul centered on three key pillars: ★ Relatability ★ Problem-solving ★ Collaborative spotlighting First, authenticity is paramount. To connect on a deeper level, inject human elements into your posts. 1️⃣ Share personal anecdotes that reveal your personality and values, demonstrating vulnerability and building rapport. 💁🏻♂️ For example, openly discussing my role as a single father working in IT helps build trust and creates a relatable image. This transparency fosters genuine connection, moving beyond superficial engagement. 2️⃣ Second, focus on addressing the pain points of your target audience. - Instead of solely promoting your services, offer valuable insights and solutions. - Create content that provides actionable tips, addresses common challenges, or offers informative explanations. - By positioning yourself as a resource who understands and addresses their concerns, you build credibility and establish yourself as an authority. - This type of problem-solving content attracts organic engagement and positions you as a helpful resource. 3️⃣ Finally, leverage the power of collaboration. - Actively engage with and highlight other professionals in your field. This could involve sharing insightful articles, featuring colleagues' work, or offering congratulations on achievements. - Giving credit where credit is due not only strengthens professional relationships but also demonstrates your commitment to community building. 🤜🏻💥🤛🏾 This approach enhances visibility, builds mutual respect, and builds a powerful network. In summary, my approach focuses on humanizing my brand through relatable storytelling, addressing audience needs through problem-solving content, and expanding reach through strategic collaborations. Remember, consistent application of these three pillars—relatability, problem-solving, and collaborative spotlighting—can significantly increase the quality and effectiveness of your LinkedIn presence. I'm happy to discuss this further; feel free to connect! #linkedinexpert #socialselling #linkedintips

𝐓𝐢𝐫𝐞𝐝 𝐨𝐟 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐀𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦𝐬 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐖𝐚𝐲? Become Algorithm-Proof with These Tips! Ever wondered how to make your LinkedIn posts algorithm-proof without spending on expensive ads and posting 3-5X a day? The secret isn’t in blindly following trends—it's in setting them. 🚀 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐤𝐞𝐲: 𝐃𝐞𝐞𝐩𝐥𝐲 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐈𝐝𝐞𝐚𝐥 𝐂𝐥𝐢𝐞𝐧𝐭 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 (𝐈𝐂𝐏) 𝐚𝐧𝐝 𝐜𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐢𝐫 𝐧𝐞𝐞𝐝𝐬. It’s not enough to just write well. You need to understand the psychology of your ICP. Dive into their world—what are their interests, needs, and pain points? Use this insight to create content that grabs their attention. 𝐇𝐞𝐫𝐞’𝐬 𝐚 𝐩𝐫𝐨𝐯𝐞𝐧, 𝐭𝐡𝐫𝐞𝐞-𝐬𝐭𝐞𝐩 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐈 𝐬𝐰𝐞𝐚𝐫 𝐛𝐲: 1) 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐚𝐧𝐝 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐈𝐂𝐏’𝐬 𝐏𝐚𝐢𝐧 𝐏𝐨𝐢𝐧𝐭𝐬: Conduct surveys or have direct conversations with your audience. Example: "I realized many of my clients struggle with finding quality leads." 2) 𝐂𝐫𝐚𝐟𝐭 𝐕𝐚𝐥𝐮𝐞-𝐃𝐫𝐢𝐯𝐞𝐧 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Provide actionable solutions to their challenges. Example: "I shared a post on how to generate leads through authentic engagement, which resonated deeply and drove significant interaction." 3) 𝐄𝐧𝐠𝐚𝐠𝐞 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐚𝐥𝐥𝐲: Respond to comments, ask questions, and build a community. Example: "I always ask my audience about their lead generation challenges, which sparks great conversations and insights." 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫, 𝐝𝐨𝐦𝐢𝐧𝐚𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐧𝐢𝐜𝐡𝐞 𝐢𝐬𝐧’𝐭 𝐚𝐛𝐨𝐮𝐭 𝐜𝐡𝐚𝐬𝐢𝐧𝐠 𝐭𝐫𝐞𝐧𝐝𝐬—𝐢𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐬𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐡𝐞𝐦. Content creation is 20% writing and 80% understanding your audience's wants and needs. 𝐌𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐢𝐬, 𝐚𝐧𝐝 𝐲𝐨𝐮'𝐥𝐥 𝐛𝐞 𝐰𝐞𝐥𝐥 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐰𝐚𝐲 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦-𝐩𝐫𝐨𝐨𝐟 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧. 💪 What's your biggest challenge with LinkedIn? Drop a comment below, and let's tackle it together! 💬

I’ve closed $2.8M on LinkedIn in 2024, reached 6 figure/mo and helped dozens of agencies to scale using 3 tactics: 1. Create Case-Study Posts (2–3 Times a Week) Forget posting daily or leaving spammy comments. Instead: - Post 2–3 times a week (best days: Tues-Thurs, 9-11 AM). - Write posts solving a specific client problem, structured like a case study: 1) Start with a pain point (e.g., “A cold email agency struggled with 1% response rates.”) 2) Share your solution (e.g., “We fixed their targeting, hook, and offer.”) 3) End with a result (e.g., “Response rates jumped to 12%, landing meetings with top companies.”). 4) Call to Action: End with a question like, “What’s your current response rate? Drop it below, and I’ll share a tip to improve it.” 2. The Connection Method Stop pitching right after connecting. Instead: - Find 10 engaged prospects (people commenting on your posts or others in your niche). - Send personalized connection requests mentioning their engagement. 1) Example: “Hey [Name], saw your comment on [Post Topic]. I’d love to connect and share insights on [relevant topic].” - After they accept, wait 48 hours before messaging. In the meantime, engage with 2–3 of their posts. - Share a useful resource with a personal note: 1) Example: “Hey [Name], as promised, here’s the framework that helped us boost response rates. The section on [specific problem] might be especially helpful.” 3. Referral System Referrals aren’t just luck. You can create them. Here’s how: - Find your top 5 client success stories. - Share those stories as case studies or appreciation posts (tag your client!). 1) Example: “Huge shoutout to [Client Name]! They went from 2 meetings/week to 15 with a 12% response rate. Proud to be part of their success!” - Look at their connections and reach out to similar businesses. 1) Example: “Hey [Name], I saw you’re connected with [Client]. We helped them go from [Before] to [After]. I’d love to share the exact framework we used!” These strategies are important, but work a fraction as well without a attached cold email system. Comment "System" to see how I pair this with cold email to close deals. What’s your biggest LinkedIn challenge? Let me know, and I’ll share a tip to help!

When I first started on LinkedIn, I avoided vulnerability. I thought I had to look perfect. I believed that as a coach, I needed to have everything figured out. So I spent hours editing every post.   I obsessed over the right words.   Even 8hrs on 1 carousel 😅 I thought perfection attracted clients. My content did connect. I would get tons of engagement. But it was from the wrong audience. People loved my posts. They cheered me on, kindly. But they weren’t buying. Rough. It's simple: my content didn’t match my offer. I was attracting people who wanted inspiration, not transformation. They liked my story but didn’t see themselves in my solution. It's an important less to learn because: It’s not about being popular. It’s about being relevant. So, I shifted my focus. I started creating content that spoke directly to the people I wanted to serve. Stories that mirrored their struggles and pointed to my offer as the next step. But you can't just tell stories and expect sales: So, once they related to my struggle, I demonstrated how I overcame it. My sales momentum skyrocketed. Selling by demonstration is THE way. You don't just get engagement. You monetize engagement. (with great clients) When you sell by demonstration, the right people: 1) See themselves in your story 2) Connect with your content 3) Find your offer inspiring They begin to trust you with their transformation. PS) Writing from coffee shops is a cheat code.

The most important lesson I've learned over the years is that storytelling is the most powerful way to attract customers on LinkedIn. It's fine to share data, insights, and facts. But sharing personal stories, experiences, knowledge, successes, and failures is what makes you relatable on a human level to potential clients. People buy the person behind the service or product. You differentiate yourself and establish a strong following by consistently sharing your stories and avoiding generic content. Stories build trust and emotional connection. This approach not only attracts potential clients, but it also converts them into committed customers.