How LinkedIn Algorithm Updates Affect Post Visibility

“insightful” and “curious” reactions now matter more than likes on LinkedIn. That’s straight from their own spring algorithm update. Comments, thoughtful replies, and meaningful interactions now drive reach—while passive metrics like likes or impressions are being quietly deprioritized. But that’s only half the story. According to LinkedIn’s Head of News, the platform is also heavily favoring timely, news-driven content. Think: hot takes, fast POVs, story-driven posts tied to current headlines. In short, LinkedIn is trying to become the new home for real-time conversation—filling the gap left by Twitter (X). Those two signals—depth vs. speed—feel contradictory. And yet they’re both true. Here’s my theory: LinkedIn isn’t confused. It’s running multiple plays at once—because different teams have different KPIs. The News team wants immediacy and trend velocity. The Engagement team wants time-on-platform and quality conversation. The Trust team wants credible, topic-aligned expertise. The Design team wants minimalist, professional posts (no emojis, no hashtags, no clickbait aesthetics). If you’ve ever felt like LinkedIn’s “best practices” contradict each other—this is why. And it’s exactly why you and your brand need to adapt across multiple fronts: What’s Working Right Now: 1) Timely POVs. Posts that react to real-world news and industry trends get fast distribution—especially in verticals where trust is key and conversation is happening in the moment. 2) Topic Authority. LinkedIn’s system now elevates content from users it associates with specific expertise. Consistency in what you talk about matters more than ever. 3) Meaningful Interactions. “Insightful” and “Curious” reactions carry significantly more algorithmic weight than a like. Thoughtful comment threads are the new currency of reach. 4) Longer Shelf Life for High-Quality Posts. Good content doesn’t just peak and die anymore. If it performs well, it can resurface weeks or even months later through the “Suggested for You” feature. 5) Native > External. Posts that simply link out or repost without commentary are downranked. Originality, context, and adding your take are table stakes now. 6) Video + Substance. Short, vertical, subtitled videos (30–90 seconds) perform best when paired with a full multi-paragraph text post. The format is evolving, not replacing. So what do you do with all this? Stop trying to reverse-engineer one tidy strategy. You’re not optimizing for a single algorithm—you’re navigating a platform with layered incentives and competing internal agendas. Instead, play multi-dimensional content chess: Mix formats: short, long, video, reposts Balance immediacy with depth Build topic authority over time Engineer conversations, not just visibility Relevance isn’t static. And on LinkedIn in 2025, movement is the strategy. Curious—have you seen a shift in your own content performance lately?

Think you know the LinkedIn algorithm? It’s changed. A lot. Here are 3 key content ranking signals that matter in 2025... 1️⃣ Personal connections & direct engagement Who you DM, comment on, and engage with directly matters more than ever. Understand and interact with your target audience. Profile views, saves, and actual conversations push your content further. 2️⃣ Relevance & AI-powered discovery LinkedIn’s AI curates your feed based on what you’ve engaged with before. If your post aligns with trending topics, collaborative articles, and user interests, it gets extra reach. 3️⃣ Depth of engagement > Vanity metrics Comments > Likes and Saves > Shares. LinkedIn is phasing out low-effort engagement and rewarding posts that start real conversations. 𝘢𝘯𝘥 𝘩𝘦𝘳𝘦'𝘴 𝘩𝘰𝘸 𝘵𝘰 “b𝘦𝘢𝘵” 𝘵𝘩𝘦 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮... → 𝗖𝗿𝗲𝗮𝘁𝗲 𝗵𝗶𝗴𝗵-𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 Videos, long-form, interactive posts, and storytelling keep users engaged longer. Focus on increasing dwell time (the duration users spend on your post). → 𝗘𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝗱𝗲𝗲𝗽 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Comments, saves, and meaningful discussions matter more than views. → 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗔𝗜 & 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻’𝘀 𝗯𝘂𝗶𝗹𝘁-𝗶𝗻 𝘁𝗼𝗼𝗹𝘀 Use LinkedIn’s Collaborative Articles, LinkedIn News, AI insights, and trending conversations. → 𝗕𝗲 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹 LinkedIn prioritizes unique perspectives, frameworks, and insights. Copy-pasting trending content or ChatGPT doesn’t work anymore. → 𝗨𝘀𝗲 𝘆𝗼𝘂𝗿 𝗗𝗠𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆 More conversations = more visibility. The bottom line? If your content sparks real discussions, provides real value, and keeps people on the platform longer... LinkedIn will reward you with more reach.

🚨 𝗔𝗹𝗲𝗿𝘁: 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗨𝗽𝗱𝗮𝘁𝗲: 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗞𝗻𝗼𝘄 Noticed fewer immediate views on your posts lately? You're not alone, I do it too. LinkedIn has updated its algorithm, and here's what's changed: 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 LinkedIn now prioritizes meaningful, professionally relevant content and sustained engagement over instant virality. While your posts may take longer to gain initial traction, they have significantly more staying power. 𝗞𝗲𝘆 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 𝗬𝗼𝘂'𝗹𝗹 𝗡𝗼𝘁𝗶𝗰𝗲: 𝗘𝘅𝘁𝗲𝗻𝗱𝗲𝗱 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘄𝗶𝗻𝗱𝗼𝘄: Content remains active in feeds for weeks instead of disappearing quickly. 𝗗𝗲𝗹𝗮𝘆𝗲𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗽𝗮𝘁𝘁𝗲𝗿𝗻𝘀: Posts build momentum gradually rather than spiking immediately after publication. 𝗠𝗶𝘅𝗲𝗱 𝘁𝗶𝗺𝗲𝗹𝗶𝗻𝗲 𝗳𝗲𝗲𝗱𝘀: You'll see posts from days or weeks ago appearing alongside fresh content. 𝗪𝗵𝗮𝘁'𝘀 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗧𝗵𝗲𝘀𝗲 𝗨𝗽𝗱𝗮𝘁𝗲𝘀: 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗾𝘂𝗮𝗻𝘁𝗶𝘁𝘆: LinkedIn is actively discouraging engagement-bait content, instead rewarding posts that deliver genuine professional value. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻-𝗳𝗶𝗿𝘀𝘁 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Content from your direct connections and frequent interactions gets priority placement in feeds. 𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗱𝗶𝗮𝗹𝗼𝗴𝘂𝗲: The platform now rewards thoughtful comments and substantive discussions over surface-level reactions. 𝗬𝗼𝘂𝗿 𝗔𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝗻: ▪️ Focus on creating valuable content that serves your professional network. ▪️ Engage authentically with others' posts through meaningful comments and discussions. This investment in quality will improve your long-term reach and visibility. The algorithm shift may feel challenging initially, but it's designed to create a more valuable professional networking experience for everyone.