How to Deploy LinkedIn Ads Strategically

"Set it and forget it" doesn't work on any platform – let alone LinkedIn Ads. Here's what you need to do regularly 👇 Why? Because seasonality, trends, and traffic patterns change. So, here's what you need to be doing: 1. 𝗠𝗮𝗻𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝗱𝗴𝗲𝘁𝘀: Daily spend can go up to 50% over what you set. Always plan for this buffer to avoid budgeting surprises. 2. 𝗠𝗮𝗻𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝗯𝗶𝗱𝘀: Are you bidding too high and overpaying? Are you bidding too low and cutting off traffic? Iterate to find the sweet spot, but monitor - because monthly & seasonal traffic patterns can throw a wrench in prices. 3. 𝗕𝘂𝗶𝗹𝗱 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝗼𝗻𝘀: As your campaign runs, you'll see the companies, sizes, and job titles reached. Often some not-ideal-fits, competitors, or current customers sneak through. Monitor and exclude them to cut the fat on your campaigns.     4. 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: Identify which campaigns & ads are driving results. Understand the trends. Pause down lower performers, and shift to better performers.     5. 𝗥𝗲𝗳𝗿𝗲𝘀𝗵 𝘆𝗼𝘂𝗿 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲: Once a person sees the same ad a few times, "ad blindness" begins to set in, and they'll scroll by assuming they've already seen it before. Refresh your layouts, your brand templates, and say things in new ways to break through. This is how you really hone-in an ad campaign over time.

Marketers treat LinkedIn Ads like Tinder but forget the first rule of dating: Maybe say hi before asking for commitment? They’re skipping the intro. Going straight for the conversion. Then wonder why they get ghosted 😅 Here's what I've learned after managing 1000+ campaigns: LinkedIn isn't Google Ads. You can't just slap someone with a "Book a Call" CTA and expect them to bite. But that's exactly what I see in 90% of the accounts I audit. 👉 Lead gen forms hitting completely cold audiences 👉 "Start Your Free Trial" ads to people who've never heard of you 👉 Sales pitches before you've even introduced yourself It's like walking up to a stranger at a networking event and immediately asking them to buy something. You're gonna get some weird looks. If you actually want results from LinkedIn Ads? You've gotta flip your approach completely. STAY IN FRONT OF YOUR INTERESTED PROSPECTS. 1️⃣ Start with content that earns attention, not demands it 2️⃣ Use that content to introduce yourself, not sell 3️⃣ Build a middle stage that nurtures and educates (this is where most people fail) 4️⃣ Retarget the people who actually engaged with something valuable 5️⃣ THEN - and only then - hit them with your CTA This is especially huge for long sales cycles like MSPs or SaaS. Where you're dealing with buying committees and decisions that take months. You don't need more leads. You need better sequencing. Let everyone else burn through their budgets chasing shortcuts and wondering why their CPL keeps climbing. Create a process that aligns with how people actually make decisions, and the results will follow. That's how you win on LinkedIn. #linkedinads #b2bmarketing #linkedincowboy #digitalmarketing 

This LinkedIn Ads 6-Month Retargeting framework has brought in 570+ leads and $2,300,000+ revenue for us....and it's still a solid framework. It's been a few years now since I created this framework but it's still holding up to the test of time for the most part. Here are the top questions I get. 1. Why does this work so well? 2. How is this structured 3. How much budget do I need? 4. When can we expect results? Why does this work? A. LinkedIn Ads can qualify and convert ALL your website traffic which makes it one of the biggest ROI boosters in most b2b marketing funnels. When anyone tells you that "LinkedIn ads is expensive" I 100% guarantee they are talking about LinkedIn in a silo, talking about cold awareness campaigns or lead gen campaigns to a cold audience... and comparing it to Google or Facebook ads....this is quite terrible logic...let me explain. LinkedIn's insight tag can see ALL website traffic (google, organic, SEO, facebook ads, LinkedIn ads...all your website traffic). LinkedIn can then take all that traffic and layer on highly precise qualifying filters to sift out all the unqualified traffic usually attracted by SEO, organic, paid search...and choose to just retarget your ICP fit warm traffic to get max impact. This is why LinkedIn retargeting is a superpower. But to really leverage LinkedIn retargeting to get the most out of your other marketing efforts, you need a solid framework. 2. How is this structured 1. Cold audience - small steady stream of quality prospects getting first touches to your brand. 2. Capture all website audiences, qualify them with filters and put them into 90-day retargeting layers. 3. Content is thought leadership, demonstrating expertise, third-party validation, and content that builds trust and credibility to nurture your ICP fit warm traffic. 4. Those who engage with our 90-day retargeting layer get moved to a 30-day higher-intent layer focused on stronger calls to action to convert those that show interest (lead gen works well here) 5. Those that don't engage in 90 days get moved to lighter touches to nurture for another 90 days (follower, text, and spotlight ads work well ) Tips: -Watch frequency close. Proper saturation of the audience in retargeting is key. -Control frequency by controlling budget and audience size -Say no to audience expansion -YES, video and thought-leader ads are 🔥 -DO NOT exclude business development job function...that's actually how LinkedIn classifies most executive decision-making positions (founder/CEO/CMO/ etc) -Do leverage ad scheduling tool like DemandSense to schedule/rotate ads and optimize budget Website Linkedin Ads Agency: https://lnkd.in/guEafPKk LinkedIn Ads Demo Video: https://lnkd.in/gudY92cC B2B Strategies and Guides: https://lnkd.in/gB-WQ82f Impactable Youtube Channel: https://lnkd.in/emYVDn_T Let me know if you have questions!