How Speed Affects SEO Rankings

The faster your main content appears, the better your site performs. And LCP (Largest Contentful Paint) is how Google tracks loading speed. It directly affects user experience, engagement, and even search rankings—because a slow-loading page can drive visitors away before they even see your content. Why LCP Matters for SEO: 1️⃣ Ranking Factor: Google prioritizes fast-loading sites in search results. If your LCP is slow, your rankings can take a hit. 2️⃣ User Experience: A page that loads sluggishly increases bounce rates. Users expect content to appear almost instantly. 3️⃣ Conversions & Revenue: Faster load times lead to higher engagement, lower abandonment rates, and ultimately, more conversions. How to Improve Your LCP Score: ✅ Optimize images: Compress and serve them in next-gen formats (WebP, AVIF). ✅ Use a Content Delivery Network (CDN): Deliver assets faster based on user location. ✅ Minimize render-blocking resources: Prioritize critical CSS and defer non-essential scripts. ✅ Implement lazy loading: Load images only when they’re needed. ✅ Upgrade hosting & server performance: A faster backend means a quicker frontend. Google recommends keeping LCP under 2.5 seconds for a great user experience. How does your site measure up?

The Truth About Website Speed Tests Most tools are lying to you. Want to know why your site's still slow? Because you're using the wrong tools... In the wrong way... And focusing on the wrong metrics. Let me show you what actually works: ✅ The Only Speed Tools That Matter Forget the fancy dashboards. These are your new best friends: → Google PageSpeed Insights (Because Google actually uses this) → GTmetrix (For the technical deep dive) → WebPageTest (For real-world testing) Everything else? Nice to have, but not essential. ✅ The Metrics That Actually Impact Revenue Stop obsessing over "page load time." Focus on these instead: → Largest Contentful Paint (LCP) Must be under 2.5 seconds → Time to First Byte (TTFB) Keep it under 200ms → Cumulative Layout Shift (CLS) Below 0.1 or customers bounce ✅ The Action Steps That Work Most tools give you a list of 50+ things to "fix." Here's what actually moves the needle: ✨ Compress those massive images ✨ Upgrade your cheap hosting ✨ Use a solid CDN ✨ Enable browser caching ✨ Lazy load everything else Real companies saw real results... A Brisbane e-commerce site: • Cut load time from 6.2s to 1.8s • Reduced bounce rates by 21% • Boosted conversions by 14% ✅ The Monitoring That Matters Don't trust single tests. Test from multiple: • Locations • Devices • Time periods Because one good score doesn't mean your site's actually fast. The Truth? Your website speed is probably worse than you think. But here's the good news: You don't need perfect scores. You need real-world performance that: • Keeps visitors engaged • Reduces bounce rates • Drives more sales Stop chasing perfect scores. Start chasing perfect performance. Because in 2025... Speed isn't just about fast loading. It's about faster revenue. Do you agree? :)

For my eCommerce marketing / CMO / CDO friends out there i'm going to let you in on a little secret on how you can gain an edge on your competition... Make sure your site is performant and fast! Even a 1 second increase in load time can decrease conversions by 6% and increase abandonment by as much as 12%! I've seen brands invest in a new eCommerce tools and platforms only to see that they are losing money and their conversion is worse because it slowed their site down. It happens more often than you might think. Yet when Google surveyed eCommerce marketers they found: - 81% of marketers know speed impacts conversions, but don't prioritize optimization - Only 3% of marketers say faster load speed is their top priority Google also published stats on average retail site speed: - US Sites Average 6.3 Seconds - UK Sites Average 6 Seconds - DE Sites Average 5.6 Seconds - JP Sites Average 5.2 Seconds Modern tech stacks can get you to 3 seconds. This not only affects CVR% but also SEO ranking and so much more. If your store is your house then site speed is your foundation. Strengthen the foundation first! Are you faster than your competition or the average site in your locale? #UX #SiteSpeed #Performance #Ecommerce #CVR

Page speed still gets ignored by brands chasing creative or messaging updates… 𝗜𝗳 𝗮 𝗺𝗼𝗯𝗶𝗹𝗲 𝘀𝗶𝘁𝗲 𝘁𝗮𝗸𝗲𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗮 𝗰𝗼𝘂𝗽𝗹𝗲 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 𝘁𝗼 𝗹𝗼𝗮𝗱, 𝟱𝟬%+ 𝗼𝗳 𝘂𝘀𝗲𝗿𝘀 𝗯𝗼𝘂𝗻𝗰𝗲 That’s over HALF your mobile traffic gone before they even see the hero image Many researchers report that the 𝗽𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝗹𝗼𝗮𝗱𝗶𝗻𝗴 𝘀𝗽𝗲𝗲𝗱 is often more important than actual speed, so even if your page is heavy, you can trick people around how it is loading..people want to feel momentum. 𝗦𝗽𝗲𝗲𝗱 = 𝘁𝗿𝘂𝘀𝘁 The faster your site feels, the more put together you seem And that 𝘧𝘦𝘦𝘭𝘪𝘯𝘨 leads to purchases Audit your:  • Hero images…are they optimized?  • Video embeds…do they have to autoplay?  • 3rd party scripts…when was the last time you audited them  • Uncompressed files…everything should be compressed, no excuses   • Shopify apps…most are great, but dump the ones slowing you down Want a target? Google says hit 𝗟𝗖𝗣 𝘂𝗻𝗱𝗲𝗿 𝟮.𝟱𝘀 and 𝗧𝗧𝗙𝗕 𝘂𝗻𝗱𝗲𝗿 𝟬.𝟴𝘀 𝘚𝘱𝘦𝘦𝘥 is a conversion feature And your friction tax is hiding in every second past 3