Keyword Strategies for E-Commerce Success

Pumped to announce that we've grown our SEO from 0 to 140K daily clicks and 100% health in under 12 Months! - here's the 5 things I learned while doing this. These aren't obvious - and it was a LOT of work to scale at this pace. It's also extra hard because you can't tell what's working immediately/vs what's not. 1- We strategically go after the bottom 99% - not the top 1%. Unlike alllll of our competitors who are chasing just the top 50 merchants - we came up with an insane strategy to build auto crawlers that figured out the bottom 99% of sites we want to target, and we went hard on those. Now, whenever a new niche product blows up (pretty much every other day thanks to tiktok) - we are already ranked super high for it. This was a huuge amount of work though, I get PTSD thinking about the amount of script automation we had to do for this last year. 2 - Leverage your existing partnerships to drive Authority! We tapped into our hundreds of partner merchants to do partnered backlinks to us that actually drove value (users would click on merchant partners to generate their own personalized codes via our site). These are backlinks from massive, trusted sites, that all fit the keywords we were going for. Growth was explosive as soon as we did this. If you don’t look like an expert on a subject, Google won’t rank you like one. 3- Steal Competitor Keywords Hiding in “People Also Ask” - Most people only look at competitor keywords in tools like Ahrefs or SEMrush. But Google literally tells you what related questions people are searching for in the “People Also Ask” box. Scrape these, create better answers, and optimize your pages to rank for them. It sounds obvious but so many people don't do this - those are the the phrases that people are actually searching for! You don't need to guess. 4- Make it easy af for the crawler to parse you. No fancy GUIs. Optimize for Zero-Click Searches (Featured Snippets & FAQs). Google is stealing clicks with zero-click results—so take advantage of it. Structure content in clear, skimmable sections with FAQ-style answers. Get rid of fancier react components and just use <h2> and <h3> headers (trust me on this), bullet points, and concise answers to capture featured snippets. Make it easy af for the crawler to parse you. 5 - Internal links go hard - Most people obsess over backlinks but forget how powerful internal linking is for SEO. We built internal link maps that ensure every page passes authority to other relevant pages, keeping users (and crawlers) flowing through our ecosystem. ALSO - people forget but you actually lowkey NEED this so that the crawlers won't consider any of your pages orphaned. Every time we launch a new page, we find 3-5 existing pages to link to (all automated using clustering). This speeds up indexing, distributes link equity, and makes Google really understand what your site is about. If you're not actively managing internal links, you're leaving rankings (and money) on the table.

Most SEO agencies build ONE generic content funnel for your entire e-commerce site. That's like using the same sales pitch for every customer who walks through your door. A better way is to simply build unique search funnels for each product category. Imagine you're a home appliance brand selling washers, dishwashers, and refrigerators. The person searching for a French-door refrigerator needs a completely different journey than someone looking for an energy-efficient dishwasher. So we: 1. Start with bottom-funnel optimization (products & collections) 2. Build separate content clusters for each category 3. Target specific buyer intents within each cluster 4. Optimize for conversion, not just traffic That's the difference between chasing high-search volume keywords & attracting high-converting buyers. "Appliance store" gets a stupid amount of searches every month... But the highly specific "best counter-depth French door refrigerator 2025" is the one that actually sells refrigerators. Build unique funnels. Match them to real buyer behavior. This is the playbook that will actually convert traffic to revenue.

Plenty of checklists show you how to find keywords, but few that help you decide which ones to choose. So, once you have a list of potential keywords in hand, you might be asking yourself... Which keywords should I choose? Use this 4-step checklist to identify the best keywords for your ecommerce site: 𝟏. 𝐒𝐞𝐚𝐫𝐜𝐡 𝐕𝐨𝐥𝐮𝐦𝐞 📊 [✔️] Enter each potential keyword into Google Keyword Planner (GKP) to check the "Avg. monthly searches" [✔️] Determine what counts as “high” and “low” search volume in your industry [✔️] Look for seasonal fluctuations in search volume using KWFinder or similar tools [✔️] Prioritize keywords that maintain steady search volume year-round, or note when seasonal keywords peak 𝟐. 𝐊𝐞𝐲𝐰𝐨𝐫𝐝-𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐅𝐢𝐭 🎯 [✔️] Ensure each keyword directly aligns with the products you sell [✔️] Avoid using high-volume keywords that don’t fit your product offering [✔️] Consider stretching into adjacent product categories only after targeting direct-fit keywords [✔️] Choose more targeted keywords that may have lower volume but higher relevance to your products 𝟑. 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐈𝐧𝐭𝐞𝐧𝐭 💸 [✔️] Use GKP’s “Competition” rating to assess the commercial value of each keyword (stick to "medium" or "high" competition keywords) [✔️] Check the “Top of Page Bid” in GKP—higher bids suggest a stronger likelihood of conversion [✔️] Focus on keywords that indicate purchase intent, such as “buy [product] online” [✔️] Avoid keywords that attract informational searchers (e.g., “what is green tea”) 𝟒. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 🏆 [✔️] Use Semrush (or a similar tool) to check the “Keyword Difficulty” score [✔️] Review the top 10 ranking pages for each keyword to see how well-optimized they are [✔️] Identify gaps in competitor pages—can you create better content for the same keyword? [✔️] Aim for keywords with manageable competition and the potential for outranking poorly optimized pages ♻️ Repost for others if this was useful!

When creating SEO strategies for ASIN variations, the approach differs slightly from optimizing a single ASIN. 🧩 Why? Because variations open the door to getting more creative with backend keywords and alt text, allowing you to cast the widest possible net for indexing. 🤝 Here’s how: ▪️ 𝐁𝐚𝐜𝐤𝐞𝐧𝐝 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Each ASIN allows up to 250 characters for backend (generic) keywords. For a single ASIN, you’re capped at 250 characters. But with 10 variations, you could use up to 2,500 characters by using different keywords across each variation. ▫️ Include core keywords across all ASINs, but use this opportunity to diversify with related terms, misspellings, and other relevant keywords to maximize character usage. ▪️ 𝐀𝐥𝐭 𝐓𝐞𝐱𝐭: Apply the same concept to alt text in A+ Content. You can assign different alt text sets to each child ASIN, further increasing the total volume of indexed keywords. The goal? 🤔 To index for more keywords, improve rankings, and drive greater relevancy. Over time, this translates into increased organic sales—the most profitable kind of sales on Amazon. This strategy requires thoughtful execution, but the payoff is worth it. Are you using this approach for your ASIN variations? Let me know your thoughts! 🫵 #Amazon #ecommerce #digitaladvertising #SEO #ecommercegrowth

How to actually do SEO keyword research for your business in 2025: A lot of people get keyword strategy wrong. They chase high volume keywords with no intent or focus only on buying intent but never scale traffic. The key is balance. If you’re working with a new site, you have no authority. You can’t compete for big keywords yet, so you target low difficulty ones, even if volume is low. This builds traction. If the site is established, you have more flexibility. You can go after higher volume keywords, even with some competition, because Google trusts you. For revenue driven sites, everything changes. Traffic is pointless if it doesn’t convert. Here, buying intent beats everything else. You prioritize keywords that bring in paying customers, even if they have lower search volume. The best approach? Group by difficulty, sort by volume, then prioritize intent. That’s how you get the right mix of traffic → rankings → revenue.

This isn't sexy at all. But it works. Here's how to 10x your Shopify store traffic: 1. Master a keyword strategy ↳ Use Semrush to find relevant keywords in the ≤ 60 difficulty range ↳ Target long-tail keywords that match your product specificity ↳ Integrate keywords naturally throughout your product content ↳ Don't stuff your keywords– Google doesn't like this Example: Instead of targeting a broad keyword like "men's shirts", go for a long-tail version that matches the product you offer. Something like "men's soft summer v-necks" 2. Focus on great content ↳ Create compelling descriptions, evoke emotions, and show value ↳ Become a storyteller– share real-world experiences ↳ Optimize your existing content by revising products, blogs, and social ↳ Check your internal linking to make sure there is relevance Example: Instead of just listing features like "comfortable cotton t-shirt", tell a story about the fabric's relaxed fit, softness, material sourcing, and the confidence it inspires. 3. Make technical tweaks ↳ Use Google PageSpeed Insights to make your site content fast-loading ↳ Make sure your site delivers a best-in-class mobile experience ↳ Optimize your meta and schema for improved organic CTR ↳ Make sure all your images have alt titles and descriptions for accessibility Example: Instead of saying "blue shirt" as your alt text, describe the image in more detail like "smiling woman wearing a relaxed-fit blue cotton t-shirt, enjoying the sunshine." Bonus Tips: → Update your Google My Business page content weekly → Use Schema App to help implement markup for you #shopify #seo #seotips ---- Like this? Share with your network and follow me Jeremy Scott for more SEO strategy content 👍🏼

Keyword Mapping: The Most Overlooked Step in SEO Everyone talks about keyword research. Everyone wants to rank well. But not enough people talk about keyword mapping — the bridge between strategy and execution. Here’s how I approach it: 1️⃣ Start with Intent Buckets Group your keywords by search intent: informational, transactional, navigational. This helps determine the type of page needed (blog, service, landing, etc.). 2️⃣ Cluster by Topic Next, group similar queries into clusters. Think: "best hiking shoes," "top trail running shoes," and "hiking footwear reviews" — one page, one topic, many angles. 3️⃣ Map to URLs Each cluster gets assigned to a specific page (existing or planned). This avoids keyword cannibalization and clarifies content gaps. 4️⃣ Prioritize Pages Based on business value, search volume, and competition. Not every keyword is worth a new page. Some support others. That’s the art of it. 5️⃣ Build the Content Brief Now that you know the keyword(s), intent, and destination — the content practically writes itself. (Almost.) 💡 Keyword mapping isn’t glamorous, but it’s powerful. It aligns your content with search intent, clears up confusion across teams, and gives your strategy real structure. Are you mapping your keywords — or winging it? #SEO #ContentStrategy

Ecommerce SEO: This is an incredibly smart strategy from Lulus. On categories, they load EVERY SINGLE product variant name, optimizing them at scale: I found this when I was doing some analysis on the Lulus site to identify strategies they were using for successful SEO performance. If you're in commerce SEO, this is a great site to study as they've had pretty strong success in the past few years. One extremely smart strategy that they do is how they utilize their product variants on their category pages. Instead of just listing a single product variant name on category pages, every single product variant name is loaded in the HTML. In this image, you can see an example of their "Maxi Dresses" page. For this one product, they load the following product variants on the page: Product Variant 1: Lulus Radiant Arrival Shiny Gold Organza Tiered Tie-Strap Maxi Dress Product Variant 2: Lulus Radiant Arrival Shiny White Organza Tiered Tie-Strap Maxi Dress Product Variant 3: Lulus Radiant Arrival Shiny Pink Organza Tiered Tie-Strap Maxi Dress Product Variant 4: Lulus Radiant Arrival Shiny Blue Organza Tiered Tie-Strap Maxi Dress So now instead of having just one product that contains optimized text for "Maxi Dress", they have four. Done at scale, they're probably adding 100+ instances of their core queries to the content in a way that's natural for users and search engines. This is a great example of how to make the scale of your ecommerce site work to your advantage. By utilizing their extensive catalog of product variants, they're able to institute a programmatic SEO solutions for their category pages.

Level Up Your SEO with Powerful Keyword Research Keyword research is the bedrock of any successful SEO strategy. It's not just about finding words; it's about understanding your audience, their search intent, and the competitive landscape. Why is Keyword Research So Important? Targeted Reach: Connect with the right audience by understanding the terms they use. Intent Matching: Align your content with user search intent for better engagement and conversions. Competitive Advantage: Identify achievable keywords and outrank competitors. AI Overview Optimization: Position your content to appear in AI Overviews and maximize visibility. The Keyword Research Process: Define Your Goals: Align your keyword strategy with your overall marketing objectives (brand awareness, conversions, etc.). Keyword Discovery: Brainstorming: Put yourself in your customer's shoes and consider their pain points, goals, and the language they use. Long-Tail Keywords: Focus on specific, multi-word phrases (e.g., "best waterproof hiking boots for women with wide feet") for easier ranking. Local Keywords: Target location-based searches (e.g., "Italian restaurants in Miami Beach") for local SEO. Competitor Analysis: Analyze your competitor's keyword strategies to identify opportunities. Keyword Analysis: Metrics: Evaluate search volume (popularity) and SEO difficulty (competitiveness). Search Intent: Understand the user's goal behind each search (informational, transactional, navigational). SERP Analysis: Examine the search engine results page for each keyword, noting the presence of ads, featured snippets, and AI Overviews. Keyword Targeting: Prioritize keywords based on: Target low-difficulty, high-volume keywords for quick wins. Commercial Intent High-Volume Keywords Keyword Optimization: High-Quality Content: Create valuable, relevant content that satisfies user intent. On-Page Optimization: Use keywords in title tags, meta descriptions, headings, and body copy (naturally!). Image Optimization: Include keywords in image alt text. URL Optimization: Create user-friendly URLs containing relevant keywords. Link Building: Build high-quality backlinks to boost your website's authority. Keyword Tracking: Monitor your keyword rankings to measure the effectiveness of your SEO efforts using tools like Ubersuggest's Rank Tracking feature. Bonus Keyword Research Tactics: Keyword Modifiers: Use modifiers like "questions," "prepositions," and "comparisons" to uncover long-tail keywords. AnswerThePublic: Discover questions people are asking related to your target keywords. Search Engine Suggestions: Utilize autocomplete and "People Also Ask" features on search engines. Keyword research can be complex and time-consuming. If you'd rather focus on your core business, consider partnering with a digital marketing agency. #SEO #KeywordResearch #DigitalMarketing #ContentMarketing #SearchEngineOptimization #MarketingTips #BusinessGrowth https://lnkd.in/eyY_qdKn

How I Use Keyword Research to Unlock High-Intent Traffic Not all traffic is created equal. The difference between random visitors and ready-to-buy customers? SEO keyword research. Here’s how I find and target the keywords that bring in high-intent traffic, the kind that actually converts: 1. Start with intent, not just volume 2. Use long-tail keywords . 3. Analyze competitor rankings 4. Check search intent 5. Leverage question-based searches 6. Track and refine The result? - More qualified leads - Higher engagement - Better conversions. Keyword research isn’t about ranking for everything—it’s about ranking for the right things. What’s your go-to keyword strategy? Let’s talk in the comments. ♻️ Save this post or share it with someone who needs a stronger website presence.