Link Building Strategies for SEO Success

SEO tip: unique domains for link building? It doesn't matter. Here's why: SEOs are way too obsessed with "unique root domains". "We don't want a link from there, we already have one!" This is dead wrong. And it's hindering your SEO success. Getting multiple unique root domains (individual websites) linking back to you is amazing. But so is having a great website link back to you time and time again. Think about it... - What if that domain never links to you again...? - What if that link gets removed or they delete the article? - What happens if that content is outdated and gets zero traffic? - What if that domain links to you and your competitor equally? Now it gets interesting, right? If a website keeps linking to your content, Google is going to see that as a repeated trust signal where a massive brand now thinks you are the go-to reference on a specific topic, time and time again. Repeated trust signals are KEY, and often MORE impactful than random, one-off mentions. The idea that you should get one single link from a domain and then never get another one is missing the point of link building in the first place: establish trust and become the authority in a topic or niche Multiple links from the same domain act as "link insurance" in the event that one link is removed. Multiple links from the same domain help widen the gap between you and competitors. If the domain is authoritative, you should be happy to get repeat links from them. Stop clinging to decade-old SEO advice. Your organic traffic will thank you later for it.

Don't acquire a backlink from a page that is not relevant to your products or services. Two words: Context Dilution When you write an article on running shoes, an internal link pointing to a backpack article will diminish your page relevance if that backpack page has no contextual connection to a shoe. Don't get me wrong, I understand that link juice is a thing. Links are more than link juice. Links are relevancy signals. Links establish an entity. Links build trust. But Andrew, this news site is a DR 90 and I really want to get a link. No worries, there's a solution. Build a piece of supporting content that can bridge the gap between your website and the domain you want a link from. If you sell running shoes and the news site has a page about Mission Impossible 17, you can create an article that will overlap with the news site while maintaining your website's context. In this fictitious example, you could make an article titled "How to Run Like Tom Cruise", which is apparently a thing. This connects the most important entity associated with Mission Impossible with the most important attribute for running shoes. Boom. You now have a relevant backlink and you've squeezed maximum value from your investment. You can then use this bridge article to link to the page you care about like a running shoe category page and you're off to the races (get it? running shoe...) _______ Have a tip of your own? Mention it in the comments. Did you learn something? Share, comment, or give me a like so more people like yourself can get this tip. Cheers! #SEO #SEOtipThursday

An extremely underrated way to build links is to take a brand-first approach. When we think of link building, we commonly think of it as a strictly SEO-first approach. Reaching out to sites with the main goal of getting a link. What I've (thankfully) been seeing more of are websites taking a brand-building approach to building/earning links. Whether that's digital PR or thought leadership. When you take a brand-first approach, you get the initial brand coverage where it matters with the added bonus of getting a link. Take this article for example https://lnkd.in/ezBBhhJ7 This article was not written for SEO, and was a statement made about Google discarding smaller sites while favoring larger players. This one article earned over 750 referring domains and 5.5K backlinks. Not even just that, but it helped spread awareness of a specific issue while getting the brand and the writer's name out there. Me writing about it right now is a byproduct of that. I wasn't familiar with Gisele Navarro until she wrote this article. Now I'm familiar with her and want to follow more of her writing. This coverage not only got her brand and name out there, but it also was a genuine article on things going on in our industry. So my advice for this would be to follow in these footsteps. Looking at it far away, you can say it's "creating great content that people want to link to," but that's too generic. It's create content that people want to cover and reference, with the added bonus of earning links. P.S. I recommend reading this article if you haven't yet.

The biggest mistake I see in SEO is link building based on domain rating or authority. Stop this! Better questions to ask: ✅ What sites do you want referral traffic from? ✅ Which sites do members of your target market frequently visit? ✅ What sites publish content that gives credence to your value proposition? ✅ How likely is your client going to gain new customers from this link? ✅ Who does your target audience trust? DR and DA are fictional metrics that don’t exist nor are relevant to Google. Relevance is far more important. If you’re struggling to build links, maybe you need to step back and look in the mirror. 1. Are you collaborating with publishers, or is your mentality always just take-take-take?! 2. Would you want to endorse the website, products, or services you’re trying to get links to personally? Be honest with yourself. If the answer to 2. is no, maybe you shouldn’t be working with that client. #SEO #Marketing #LinkBuilding

Your SEO agency just sent you a report showing 50 new backlinks this month. Impressive, right? Until you realize they're all from irrelevant sites with zero authority, purchased from link farms that Google will eventually identify and penalize. Most agencies chase link quantity over quality because it's easier to show impressive numbers in monthly reports. But a few high-quality, contextual links from authoritative sites will outperform hundreds of spam links every time. The worst part? When Google cracks down on these link schemes, your agency will blame "algorithm changes" and suggest you need to spend more to recover. They created the problem they're now charging you to fix. Real link building focuses on creating content so valuable that authoritative sites naturally want to reference it. It's about building genuine relationships with industry leaders, not gaming the system with purchased links. Our SEO Growth Accelerator teaches your team to build backlinks the right way. You learn to create link-worthy content, develop authentic industry relationships, and earn links that actually strengthen your domain authority. When you own the link building process, you're not at the mercy of shady schemes that could implode at any moment. Quality links from relevant, authoritative sources are the foundation of sustainable organic growth.