SEO Content Distribution Strategies

If you’re struggling with distribution… here’s a tactic for getting the most out of your content: 1. Create a primary distribution list These are the spots where you distribute every single piece of content. It’s typically: Your own social Your newsletter Your podcast Your blog 2. Make a secondary distribution list Now this is where things really take off. For specific pieces that you want to distribute further, you can treat it a little bit like a campaign. You have to look past your typical means of promotion to things like: -social spread through influencers (or even your own made up street team) -social spread through all of your employees (Nooks.ai does this so incredibly well. Have you seen their recent campaign of booking a demo after ingesting hot sauce???) -mentioning the piece on a podcast one of your employees or CEO is already set to appear on on the topic (or booking one to speak on it) -guest posting (yes it’s still a thing, though definitely not as much) -contributing articles to relevant sites -a sponsored spot on a newsletter, or a feature in a relevant newsletter (if you can pitch the piece to them they might even make a full post on it) Sooo many ways. For instance… Say you have a piece of original research. A report, if you will. Here’s how extra distribution might play out: Do all of your primary distribution… spread the research on your social, in an email, in your newsletter… Then, 1. Break the original research into 4 optimized articles 2. Create paid ads to send people directly to both the articles and the original research itself 3. Look for any pieces on the internet that 4. If anyone in your company has a good social presence and relevant audience, have them do a little promo too, if they’re comfortable with that 5. Have all of your SDRs share it in their own way across social 6. Create a list of all the articles you can find across the internet currently using stats that are relevant to your research, that you can now update. If your material is now more up to date and accurate, you can send the article owner a message with that info. They’ll likely be grateful and replace the old data with your new, blessing you with a nice backlink If you’re reaaallyy planning ahead, you can build up some hype across social first and create a waitlist to distribute it to once published. Okay, that was a fair amount. Hope it helps! Annnnddd DISTRIBUTE!!!!

There are no such things as channels - only search engines. Even if you call them channels, you should treat them like you're trying to rank on Google. Think about it, search engines are just ways to find content. Social media = search engine Blogs = search engine Google = search engine Each one has a unique purpose, audience and algorithm. 🔵 Google is how you find websites 🔵 ChatGPT is where you go for answers 🔵 LinkedIn is where you go for professional advice 🔵 TikTok is for fast entertainment that somehow ends up taking hours 🔵 YouTube is where you learn things you may actually use 🔵 Reddit is where you learn things to talk about at your next party 🔵 Facebook is where you connect with high school friends 🔵 Instagram is where you connect with college friends 🔵 Twitter(X) is where you debate and lose friends (joking, kinda...) 🔵 Email is like an RSS feed of content you never signed up for PLEASE don't just take one piece of content and put it everywhere. It won't work. Remember, they are search engines and you "rank" in very different ways. Here's the formula for success. 1️⃣ Always make content to be valuable for your target audience. No matter the channel (aka search engine) - bad content is just bad. 2️⃣ Then re-create it in such a way that it will actually "rank". Here's an example. You create an amazing webinar with a leading subject matter expert in your field about a hot topic to your audience. 🔵 You take the recording and publish it on YouTube 🔵 Now you embed that YouTube video on your website with a full transcript 🔵 You email out a short summary of the webinar, with a like to the website 🔵 Post a 30 second quote with epic music in the background on TikTok 🔵 Make a three part LinkedIn series, tagging your experts to add commentary 🔵 Host an AMA with your experts on Reddit, focused on the same subject 🔵 Post a 15 message Twitter(X) thread You get the point. Don't just use channels to distribute your content. Recreate your content so it can it ranks on every search engine. #contentmarketing #searchengines #rankings __________________________________________ Trying out this CTA section thing. ✅ Follow me for more content like this. ♻ Feel free to share this content if you feel like it would help your network. 💬 Leave a comment to continue the conversation and share your view! 👍 Like with your favorite LinkedIn emoji if you at least read this... No matter what you do - Remember that you're amazing. Never forget that. 🎉 Have a great day!

❗How to Package & Distribute Content Marketing❗ Most content metrics like downloads, email opens and ad click-throughs, have nothing to do with the piece of content you created. They are determined exclusively by the packaging because folks use your email subject line to determine whether they should open the email; they use the ad headline to decide whether they should click through it; and they use your landing page content to figure out whether they should surrender their contact details in hopes of consuming a worthy piece of content. Understanding this should lead you to take content packaging seriously. Here are a few tips to get it right. Highlight your great content. Make sure the three attributes of your content (relevance, interest, and immediately applicable) shine through your packaging in email subject lines, ad headlines, etc. Mention the intended audience explicitly, create a sense of urgency, and allude to how quickly the audience will reap the benefits. All elements of your content campaign must agree with each other. Ever clicked an ad promising one thing, only to be served a landing page offering something else? This is lazy marketing. Someone was trying to reuse a landing page with different ads and the result was a “Frankenstein” campaign. When promoting a content piece, use the same title, imagery, color palette, fonts, and language on your ads, emails, landing pages, and the asset. Sell the sizzle, not the steak. The goal of the content promotion plan is not to sell your product. It's to get folks to consume your content. Stay laser-focused on that goal as you copywrite your email subject line and promotional assets. Intrigue and mystery work well here: "We Couldn't Believe What the Data Said About Cursing on Sales Calls." Use only relevant images. If you're promoting a cheat sheet, include a thumbnail version of it on the landing page or email to help your audience visualize what they're signing up for. Don't waste that expensive real estate on stock photos of people shaking hands — it's corny and pointless. There's always a way of helping your buyers visualize what they're getting. Constantly be testing. Should you add "[PDF]" to the email subject line for higher open rates? Should you capitalize each word? Should it be in question format? Honestly, I don't know. Always be testing. Consumer behavior and social media algorithms change over time, and many factors will be unique to your business, industry, and geography. Employee activation. This is a great way to get audience reach beyond your budget. Get every employee of your company to share and engage with your content pieces. This will signal to the social media feed algorithms that lots of people are engaging with your content which, in turn, will trigger the algorithms to make your content even more visible on the feed, so it will organically reach your prospects and customers. Link in comments to my previous post on how to create amazing content #marketing