Tips for Maximizing Visitor Engagement with SEO

PSA to new brands: fix your website bounce rate before investing in Paid Media. High bounce rates can be a signal that your website isn't meeting user expectations. So you're likely not ready to pay for more eyeballs yet. To reduce bounce rates and keep your audience engaged -- do the following. Provide High-Quality, Relevant Content 🌟 • Your content is king. Ensure it’s valuable, informative, and relevant to your audience’s needs. Improve Your Navigation 🧭 • Simplify your site nav to help users find things quickly & effortlessly. Ditch the Pop-Ups 🚫 • Keep pop-ups to a minimum (e.g. only to collect crucial info like email address) Speed Up Your Site ⚡ • Remember "Milliseconds Make Millions". Optimize site speed to keep users happy. Design for Mobile Users 📱 • With the vast majority of users accessing the web via mobile devices, responsive design is crucial. Too many web design projects are still done primarily with Desktop in mind. Improve Content Readability 📖 • Use clear headings, short paragraphs, and bullet points to make your content easy to read and digest. Use Eye-catching CTAs 🎯 • Well-designed, compelling calls to action can guide users to take the next step. Update Old Posts 📝 • Keep your content fresh and relevant by regularly updating older posts. Fix Broken Links 🔗 • Broken links frustrate users and can hurt your SEO. Regularly check and fix them to keep your site healthy. Add More Internal Links 🔗🔗 • Internal links can help guide users to related content, keeping them on your site longer. User Experience Personalization 🎨 • Tailor the user experience to individual visitors to make them feel valued and understood. Taking these steps will make a big difference in reducing bounce rates and improving user engagement. #DigitalMarketing #WebsiteOptimization #UserExperience #SEO #MarketingTips #WebDesign #ContentMarketing

This isn't sexy at all. But it works. Here's how to 10x your Shopify store traffic: 1. Master a keyword strategy ↳ Use Semrush to find relevant keywords in the ≤ 60 difficulty range ↳ Target long-tail keywords that match your product specificity ↳ Integrate keywords naturally throughout your product content ↳ Don't stuff your keywords– Google doesn't like this Example: Instead of targeting a broad keyword like "men's shirts", go for a long-tail version that matches the product you offer. Something like "men's soft summer v-necks" 2. Focus on great content ↳ Create compelling descriptions, evoke emotions, and show value ↳ Become a storyteller– share real-world experiences ↳ Optimize your existing content by revising products, blogs, and social ↳ Check your internal linking to make sure there is relevance Example: Instead of just listing features like "comfortable cotton t-shirt", tell a story about the fabric's relaxed fit, softness, material sourcing, and the confidence it inspires. 3. Make technical tweaks ↳ Use Google PageSpeed Insights to make your site content fast-loading ↳ Make sure your site delivers a best-in-class mobile experience ↳ Optimize your meta and schema for improved organic CTR ↳ Make sure all your images have alt titles and descriptions for accessibility Example: Instead of saying "blue shirt" as your alt text, describe the image in more detail like "smiling woman wearing a relaxed-fit blue cotton t-shirt, enjoying the sunshine." Bonus Tips: → Update your Google My Business page content weekly → Use Schema App to help implement markup for you #shopify #seo #seotips ---- Like this? Share with your network and follow me Jeremy Scott for more SEO strategy content 👍🏼

SEO Advice I Wish I Had Received 15 Years Ago When I Started... It’s so disheartening when you start a website and publish a bunch of content and crickets... Whenever you write a piece of content, it's a ghost town. Nothing. Especially when it is your own writing at play. Starting a blog can feel like publishing into the void. However, the digital landscape is ripe with opportunity for those who navigate it with savvy tactics and wise strategy. Here are simple and actionable steps that will transform your content efforts from unnoticed and underpaid to overbooked and richly rewarded: Keyword Research is God: Before you write, know what your audience is searching for. Use tools like Google Keyword Planner or SEMrush to find keywords that are not only relevant but have a decent search volume with low competition. This is your foundation. But everyone does that! Embrace Topical Clusters: Don't just focus on individual keywords; build your content around topical clusters. This means creating a series of interlinked posts that cover a broader topic in depth. It helps establish your authority in a niche and improves your site's SEO structure. If you need help with topical clusters, this is by far the highest ROI thing you can do for your content plan. Dive into NLP Keywords: Natural Language Processing (NLP) is changing the game. Tools like Surfer SEO or Writer Zen analyze top-ranking content and suggest keywords that are semantically related to your primary keyword. Incorporating these can help your content resonate not just with readers but with search engines too. Optimization with SEO Tools: Using the aforementioned tools, optimize your content for both humans and search engines. This means balancing keyword usage without overstuffing, ensuring readability, and structuring your posts with proper headers, meta titles, and descriptions. Quality Content with SEO in Mind: Always prioritize creating valuable and engaging content for your readers. Use your keyword and NLP research to guide the structure and focus of your posts, but remember, the goal is to inform, entertain, or solve a problem for your audience. Track Your Progress: Implement tracking from day one. Google Analytics and Google Search Console are indispensable tools for monitoring which content performs well and understanding your audience's behavior. The journey from a ghost town to a hub of engagement and traffic is a process, but with the right strategies, it's inevitable. Approach your blogging with a fine mix of creativity, SEO, and patience. Remember, every successful content business started exactly where you are now. Keep pushing forward, stay consistent, and the results will follow.

SEO is the highest ROI marketing channel online. But only if you know this: Many businesses believe SEO is about pleasing Google's ever-changing algorithm. And forget about the most crucial element - The user. Think about it like this… The more valuable your content is for users, the higher it will rank. Period. No need to overly stress about hitting a certain word count, keyword stuffing, etc. SEO is about writing high-quality, user-focused content. Here are our guidelines for what makes good v bad content that we use to generate millions of visits (and dollars) for our clients. Bad SEO Content: - Outdated content - Lack of internal or external linking - No unique angle or wedge in the piece - Ignoring meta descriptions and title tags - Poor keyword research or wrong keyword intent - Overusing keywords without considering readability Good SEO Content: - Unique content angles - Updated regularly to stay relevant - Strategic internal and external linking - Balances keyword usage and readability - Effective keyword research a correct keyword intent - Uses meta descriptions and title tags to boost search rankings Found this helpful? Follow me David W. Riggs for more SEO tips.

A single keyword focus isn’t enough if you want to get seen at the top. Google’s used semantic analysis to get better and better at returning relevant search results. And marketers who have embraced semantic search for their clients have leapfrogged over competitors by focusing on consumer language and understanding the power of context in driving organic traffic. Smart content goes beyond just matching keywords. It aims to understand user intent and real meaning. Rather than fixating on a keyword, semantic SEO looks for the bigger picture or concept behind the search query. Search engines are getting better at recognizing related terms and phrases. By naturally incorporating synonyms and related phrases in your content, you can boost your rankings for a wide range of relevant queries. Success takes research, though. You must be comfortable inside your ideal prospect’s mind. Understand their language, pain points, and how they express their needs. We do traditional keyword research, but we aren’t shy about social listening and client surveys. We comb through content looking for the words and phrases that will resonate. We optimize content for humans first by prioritizing prospect needs over strict keyword matches. You can’t lose when you create content that genuinely addresses what your audience is looking for. Don’t be afraid to write with style – in fact, you should be more afraid to NOT write with your voice front and center in every piece. More robot content means authentic human voices will capture loyal attention quicker. If you have the skills to get technical, look at structured data and schema markup. Both these give search engines better context about your content and can even earn you coveted SERP features. And with everything, you’ve got to keep an eye on your rankings and user engagement. Measure what matters. Build authority. Dominate your market. #seo #digitalmarketing #marketing

How I Build Winning Content Strategies with SEO For My Clients That Actually Improves Cash Flow. (4 Tips) When it comes to SEO, content is king. But creating content just for the sake of having content is not enough. You need a strategic, intentional approach to build content that works for both search engines & site visitors. Follow these key steps to develop a high-performing content strategy: 1) Define Target Keywords Through Research Kick things off by identifying the terms & topics you want to rank for. --> Analyze keyword difficulty --> Analyze search volume --> Analyze competition to prioritize targets. You may aim to rank for your primary brand & product terms first before targeting more competitive keywords. Revisit keyword priorities regularly & adjust as needed. For example, a SaaS company would start with product & brand name keywords before targeting higher competition terms like "project management software". 2) Build a Content Blueprint --> Next, develop a blueprint for mapping content to keywords. --> Group keywords into relevant categories or themes to identify content gaps. --> Use tools like Lumanu to visualize your site's content structure. --> You want to create cluster content around topics. --> Build cornerstone pieces like guides & roundups first. --> Support those with related articles that naturally target other keywords. 3) Audit Existing Content * Take stock of current content to determine optimization opportunities. * Look for where you can add more content to existing pages to increase authority. * Repurpose evergreen content that still resonates. * Identify where internal links can better connect content. For example, you may have blog posts already targeting keywords that would perform better as standalone pages with more content. 4) Develop Content Intentionality --> Build content around topics & themes rather than jamming in keywords. --> Google's semantic search understands context & meaning. --> Support cornerstone content with clusters of complementary articles. --> Don't over-optimize! Craft useful content, & relevant keywords will follow. Following this structured approach will help you develop content that works for both search engines & site visitors With core pillars in place, you can scale content more easily over time What steps are you taking to build a strategic content foundation for SEO? Let me know in the comments! PS: Want us to build out a content calendar that can explode your business in 2024? Click "book an appointment" & let's discuss a personalized content strategy for your business #b2b #contentmarketing #content #marketing