How to Generate Leads Through Linkedin

When we started HireSweet, I had zero LinkedIn presence. 8 years later and after a lot of testing and iterating, LinkedIn drives ~30-50% of our leads & revenue. Lately, I've been getting a ton of questions about our learnings. So, here it is - the founder-led LinkedIn playbook I've been giving to anyone who asks 👇 1. Start with the lowest hanging fruit: invitations to connect. They work (30-50% conversion rate) and they allow you to control the direction in which your network grows. Start with 2nd degree connections in your target audience, based in your area. Surprisingly no personalized notes will yield +80% more connections! Free users can send ~50 per week. Paid users ~150 per week. Hit that quota every single week, or lose it forever. 2. Optimize your profile. Clear headline, nice picture (I would avoid AI-generated), and a detailed company description. Use the "featured" section, include a nice call to action and illustrations. 3. Enjoy the process, listen to your audience, build relationships. Play the long game. Build a real sense of community. Don't be pushy, nurture people over time with posts, so they come to you when they're ready. 4. When reaching out to cold prospects, add value. Send a guide, white paper, or video that helps your prospects succeed in their job. Personalize. 5. Post 3-5 times per week, high-quality posts. Turn on Creator Mode, get a paid LinkedIn account, and add a "Visit my website" button to your profile. 6. Best times to post: mornings on Monday to Friday, as people are getting to work (8-9AM) or heading to lunch (12PM). 7. Create a process to help you generate posts. Examples: What have you learned recently? What unique industry beliefs do you hold? What do you often find yourself explaining to clients or new hires? 8. Don't come up with 5 new ideas per week. Find 1-2 good ideas and repurpose them as text, images, videos, and polls. 9. Posts perform better in that order: - Polls (+100% vs text) - do one per week - Text + relevant picture (ideally a selfie - I don't really do this myself but it works) (+50% vs text) - Text with no picture - Videos (about the same as text but more time-consuming) - External links --> Avoid them 10. For text posts, open with a strong hook, focus on readability, keep it simple (one key idea per post), and end with a question to make it simple to engage. 11. LinkedIn Live is the most underrated LinkedIn feature. Each attendee can invite up to 1,000 people per week (!!) - as long as they're 1st degree connections. Do more LinkedIn Lives! 12. It's rather easy to get a "Top Industry Voice" badge. Go to the Collaborative Article page, pick a relevant topic, and leave 3 valuable comments per day. This is how I got my badge within a week. Now it's your turn - do you agree/disagree with this recipe? What are your top LinkedIn tips for founders? 👇 (If you made it this far, feel free to bookmark this post to revisit it later!)

10 Proven Strategies I Use to Generate Leads on LinkedIn (For Myself & My Clients) 1. 60% of my inbound leads come from strategic commenting. 2. I connect with people who have already engaged with my content, increasing my acceptance rate to 85%+. 3. Partnering with industry leaders for posts, webinars, and podcasts doubles audience reach and shortens the trust-building cycle. 4. 70% of LinkedIn searches are intent-driven. I use the right keywords in the headline and summary to get found by decision-makers. 5. Posts that blend expertise with personal insights get 3x more engagement than generic content. More engagement = more inbound leads. 6. I turn connections into clients by sending weekly newsletters with zero-pitch, high-value insights for my clients. 7. Cold outreach. It helps generate 5-20 leads per month. 8. Featuring client wins and testimonials increases inbound DMs by 40%. People trust results more than promises. 9. I track who views my profile and engages with my posts, then send hyper-personalized messages. This approach gets a 50%+ response rate. 10. 30% of my clients come from referrals. I actively build partnerships with complementary professionals to exchange high-quality leads. Which of these strategies are you using? P.S. Need help generating business from your

Most people treat LinkedIn like a digital resume but, It’s actually a goldmine for leads. A few years ago, I worked with a life coach who had a great program but was struggling to find clients. They had a LinkedIn profile, but it was collecting dust. We flipped the script with a simple strategy: 1. Optimize your profile: ↳Your headline isn’t just your title - it’s your pitch. ↳Tell people exactly how you solve their problems. 2. Engage with purpose: ↳Instead of aimlessly scrolling, they started commenting on posts. ↳In potential clients and industry leaders, adding value without pitching. 3. Post consistently: ↳Sharing stories, insights, and client success stories. ↳Turned their profile into a magnet for leads. 4. Message with intention: ↳No spammy pitches. ↳Just genuine conversations sparked by mutual interests. Within 90 days, They tripled their inquiries and landed five high-ticket clients - all without paid ads. If you’re not using LinkedIn as a lead generator, You’re leaving opportunities on the table. PS. What’s stopping you from turning conversations into conversions? #LinkedIn #PersonalBrand