Tips for Optimizing Your Digital Presence

When we started HireSweet, I had zero LinkedIn presence. 8 years later and after a lot of testing and iterating, LinkedIn drives ~30-50% of our leads & revenue. Lately, I've been getting a ton of questions about our learnings. So, here it is - the founder-led LinkedIn playbook I've been giving to anyone who asks 👇 1. Start with the lowest hanging fruit: invitations to connect. They work (30-50% conversion rate) and they allow you to control the direction in which your network grows. Start with 2nd degree connections in your target audience, based in your area. Surprisingly no personalized notes will yield +80% more connections! Free users can send ~50 per week. Paid users ~150 per week. Hit that quota every single week, or lose it forever. 2. Optimize your profile. Clear headline, nice picture (I would avoid AI-generated), and a detailed company description. Use the "featured" section, include a nice call to action and illustrations. 3. Enjoy the process, listen to your audience, build relationships. Play the long game. Build a real sense of community. Don't be pushy, nurture people over time with posts, so they come to you when they're ready. 4. When reaching out to cold prospects, add value. Send a guide, white paper, or video that helps your prospects succeed in their job. Personalize. 5. Post 3-5 times per week, high-quality posts. Turn on Creator Mode, get a paid LinkedIn account, and add a "Visit my website" button to your profile. 6. Best times to post: mornings on Monday to Friday, as people are getting to work (8-9AM) or heading to lunch (12PM). 7. Create a process to help you generate posts. Examples: What have you learned recently? What unique industry beliefs do you hold? What do you often find yourself explaining to clients or new hires? 8. Don't come up with 5 new ideas per week. Find 1-2 good ideas and repurpose them as text, images, videos, and polls. 9. Posts perform better in that order: - Polls (+100% vs text) - do one per week - Text + relevant picture (ideally a selfie - I don't really do this myself but it works) (+50% vs text) - Text with no picture - Videos (about the same as text but more time-consuming) - External links --> Avoid them 10. For text posts, open with a strong hook, focus on readability, keep it simple (one key idea per post), and end with a question to make it simple to engage. 11. LinkedIn Live is the most underrated LinkedIn feature. Each attendee can invite up to 1,000 people per week (!!) - as long as they're 1st degree connections. Do more LinkedIn Lives! 12. It's rather easy to get a "Top Industry Voice" badge. Go to the Collaborative Article page, pick a relevant topic, and leave 3 valuable comments per day. This is how I got my badge within a week. Now it's your turn - do you agree/disagree with this recipe? What are your top LinkedIn tips for founders? 👇 (If you made it this far, feel free to bookmark this post to revisit it later!)

Advice for women in their 20s “Instagram is cute, but I need you to take LinkedIn seriously.” - Brandon Smithwrick 🧠 Invest in your professional presence. Optimize your LinkedIn profile. 1. Use a Professional Photo Importance: Profiles with photos get up to 21x more views. Action: Choose a recent, professional, and approachable photo. Pro Tip: Set your profile visibility to ‘Public’ to increase reach. 2. Create a Short Profile Post or Video Introducing Yourself Purpose: Introduce yourself in a post or 30-second video. Action: Be conversational, share your story, and highlight your expertise. 3. Craft a Headline That Shows Who You Are Opportunity: Showcase who you are, not just your job title. Action: Highlight your expertise, personality, and what you bring to the table. Pro Tip: Add name pronunciation and pronouns. 4. Turn on Creator Mode to Highlight Your Content Benefit: Access features like analytics, newsletters, and LinkedIn Live. Action: Turn on Creator Mode. 5. Feature Your Best Work in the Featured Section Use: Highlight important work, links, videos, and articles. Action: Select 2-3 pieces of content you are most proud of and showcase them in the Featured section. 6. Write a Compelling About Section Function: Your personal elevator pitch. Action: Summarize your mission, motivation, and skills in a few paragraphs or bullet points. Include key achievements and what drives you. 7. Detail Your Experience with Clear, Concise Achievements Content: Focus on your current role, projects, accomplishments, and impact. Action: Write about specific projects, results, and the value you brought to your roles. Use bullet points for clarity. Pro Tip: Pin work (e.g., videos, presentations) to each experience to showcase your work. 8. Post Valuable, Engaging Content Regularly Content: Share insights, tips, and stories that add value to your audience. Action: Post weekly, using a natural and conversational tone. Use 3-5 relevant hashtags. Pro Tip: Share leadership or career advice with personal stories to make it unique. 9. Engage with Your Network Authentically Engagement: Like, comment, and share posts from your connections. Action: Ask questions, join discussions, and provide thoughtful feedback to others' posts. 10. Build Meaningful Connections Networking: Connect with people in your industry, mentors, and peers. Action: Personalize connection requests and follow up with a message to start a conversation. Your network wants to support you. They want to refer you for jobs and recommend your business. Make it easy for them by having a strong LinkedIn presence. Don’t underestimate the power of LinkedIn in shaping your career. What advice do you have for women in their 20s? Please share in the comments ⬇️ If you found this helpful, follow Caitlyn Kumi and Miss EmpowHer for more personal and professional development content.

After optimizing over 10,000 LinkedIn profiles, here's what I know for sure: (1) Your profile picture and headline are the most crucial elements. They follow you everywhere on LinkedIn. A true headshot is essential. It humanizes you and makes interactions easier. Forget body shots or anything that doesn't clearly show your face. (2) Your headline shouldn't be salesy. Do NOT use something like "I help X people do Y thing" Keep it simple. Keep it human: Job Title at Company Name | Something Professional about yourself | Something personal about yourself (3) Leverage the custom button feature if you have LinkedIn Premium (including Sales Nav). It's a powerful call-to-action that appears in your posts, messages, and search results. (4) Consider removing your "About" section. It can distract from your featured content, which is prime real estate on your profile. Your featured section should showcase your best performing post, a lead magnet, and a link to your website. (5) Customize your activity section. You can highlight videos, images, or events to make your profile unique. (6) Don't overlook your public URL. A clean, personalized URL adds a professional touch. These elements combined will put your profile in the top 1% on LinkedIn. It's not just about looks - it's about generating real business opportunities. Remember, your LinkedIn profile is often the first impression you make. Especially for leads that come from other channels and look you up online before getting on a sales call. Make it count. Follow me for more LinkedIn best practices that will help you convert more revenue.

Is your LinkedIn profile working for you — or against you? Get noticed by employers on LinkedIn in 10 easy steps: Whether you’re job hunting or open to opportunities, your LinkedIn profile is your digital first impression. Is it sending the right message? Here’s how to turn your LinkedIn profile into a job search powerhouse: 1. 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲. 💪 Your headline is more than a job title—it’s your chance to showcase your expertise and value. 2. 𝗨𝘀𝗲 𝗮 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗽𝗵𝗼𝘁𝗼. 📷 Profiles with high-quality photos get 21x more views. Don’t miss out on making a strong first impression. 3. 𝗪𝗿𝗶𝘁𝗲 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱, 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘀𝘂𝗺𝗺𝗮𝗿𝘆. ✍️ This is your chance to speak to recruiters. Share what drives you and the impact you’ve made. 4. 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘀𝗲𝗰𝘁𝗶𝗼𝗻. 🏆 Show results, not just duties. Use metrics to quantify your impact. 5. 𝗨𝘀𝗲 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀. 💬 Speak the language of recruiters by using industry-specific terms and keywords. 6. 𝗦𝗵𝗼𝘄 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺 𝗯𝗮𝗻𝗻𝗲𝗿. 😊 This is incredibly high-value real estate; use it well to show off a little about yourself. 7. 𝗔𝘀𝗸 𝗳𝗼𝗿 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀. 👍 Reach out to colleagues or mentors for third-party validation of your skills. 8. 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗨𝗥𝗟. 🌐 Make your URL professional and easy to share by customizing it with your name. 9. 𝗦𝘁𝗮𝘆 𝗮𝗰𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗱. 🤝 Share articles, comment on posts, and engage with your network regularly. 10. 𝗧𝘂𝗿𝗻 𝗼𝗻 𝘁𝗵𝗲 ‘𝗢𝗽𝗲𝗻 𝘁𝗼 𝗪𝗼𝗿𝗸’ 𝗯𝗮𝗻𝗻𝗲𝗿. ✅ It gets a lot of flak, but that banner lets recruiters know they should talk to you about new opportunities. Your LinkedIn profile is more than a resume — it’s your career and personal brand, all in one. And it can be the difference between being overlooked and getting noticed. Remember: it only takes one. Now go get it! ------------------------------- Repost ♻️ to share with others. And follow Josh Bob for more.

Most job seekers treat LinkedIn like a digital résumé. That’s why they struggle to stand out. Recruiters don’t just search for résumés. They look for professionals who actively show up. Here’s how to make LinkedIn work for you: 1️⃣ Optimize Your Profile ↳ Use a clear, professional headline that reflects your expertise. ↳ Write a compelling “About” section that tells your career story. ↳ Include keywords that match your target roles. 2️⃣ Create & Engage With Content ↳ Comment thoughtfully on industry posts to get noticed. ↳ Share insights, career lessons, or industry trends once a week. ↳ Support others—engagement builds relationships. 3️⃣ Network With Intention ↳ Connect with hiring managers and recruiters in your industry. ↳ Send personalized connection requests. ↳ Follow up with value—not just “I’m looking for a job.” 4️⃣ Stay Visible to Recruiters ↳ Turn on the “Open to Work” feature (without notifying your employer). ↳ Join relevant LinkedIn groups and contribute to discussions. ↳ Regularly update your skills and certifications. Recruiters are looking for experts, not just applicants. Be active, be valuable, and make them come to you. P.S. What’s one LinkedIn tip that worked for you? Drop it below! ⬇️ Watch full interview on Youtube with Orlando Haynes 🎙️

Want to make your LinkedIn profile stand out? Here’s how you can do it: + Start with a Strong Headline: Your headline should go beyond just your job title. Include keywords that reflect your skills, industry, and what you bring to the table. Think of it as your personal brand tagline. + Personalize Your Summary: Your summary is your chance to tell your story. Focus on what drives you, your career journey, and what you’re passionate about. Make it personal and engaging—people connect with stories, not just resumes. + Professional Photo: A clear, professional photo isn’t just a formality—it’s your first impression. Profiles with photos are far more likely to be viewed than those without. + Optimize with Keywords: Recruiters search for specific skills and experiences. Make sure you’re using the right keywords throughout your profile, especially in your headline, summary, and job descriptions. + Showcase Achievements, Not Just Duties: Highlight your key accomplishments and how they impacted the business, rather than just listing your job responsibilities. Quantify your successes where possible to show real impact. + Get Endorsements and Recommendations: These add credibility to your profile. Reach out to colleagues and supervisors for endorsements of your skills and written recommendations—they make a big difference. + Engage with the Community: LinkedIn isn’t just a resume—it's a social network. Post content, share insights, comment on others' posts, and engage with your network to increase your visibility. + Customize Your URL: Make it easier for people to find you by customizing your LinkedIn URL. It looks more professional and is easier to share. Your LinkedIn profile is more than just a digital resume—it’s your personal brand. Take the time to craft it carefully, and it will work for you 24/7. What’s your top tip for optimizing a LinkedIn profile? Share in the comments!

I analyzed 100 top-performing LinkedIn profiles. Here's what 90% of them are missing: 1. Keyword-rich headline • Don't just list your job title • Include industry + key skills + results • Example: "Digital Marketing Strategist | 10x ROI for E-commerce Brands | SEO, PPC, CRO Expert" 2. Story-driven "About" section • Start with a hook (problem you solve) • Share your unique journey and how you help clients • End with clear CTA 3. Custom URL • linkedin.com/in/yourname • Boosts searchability in LinkedIn and Google • Looks more professional 4. Featured section showcase • Pin your best content • Include case studies, articles, videos, or opt-ins • Refresh quarterly 5. Recommendations strategy • Give to receive (aim to have 10) • Ask satisfied clients/colleagues • Prompt them with specific achievements and keywords 6. Skills endorsements hack • Remove irrelevant skills - use keywords • Prioritize top 3 for your niche • Endorse others strategically 7. Projects section optimization • Post case studies • Add clients/colleagues as collaborators • Drive people to read from your About Summary 8. Banner image branding • Include your website or offer (webinar, checklist, calendar) • Use brand colors • Add a clear CTA Want my full 2025 LinkedIn Profile Optimization Checklist? Comment "OPTIMIZE" below and I'll send it your way.

🚀 Job Seekers, Level Up Your LinkedIn Game! 🚀 As a headhunter and executive coach, I see these mistakes daily. Here’s how to stand out and make recruiters’ lives easier: 1️⃣ Profile Picture Matters
A professional headshot is non-negotiable. Anyone saying otherwise isn’t being real. Your photo is your first impression—make it count! 2️⃣ Location, Location, Location
List the city you’re in or where you want to relocate. “United States” is too vague. Recruiters filter by location for hybrid/on-site roles, so help us find you! 3️⃣ Keep Titles Focused
Six job titles under your name? Nope. Pick 1-2 that align with your career goals. Too many titles scream, “I’m not sure what I want to be.” Stay focused, not scattered. 4️⃣ Résumé File Name Done Right
Keep it simple: FirstName_LastName_Resume_2025.pdf. Clean, professional, and easy to find. 5️⃣ Email Signature Basics
Your email should include: • Name • Title • Email • Cell number (yes, I need it!) • LinkedIn hyperlink
Don’t make recruiters hunt for your contact info—it’s basic business etiquette. 6️⃣ Hyperlink Your LinkedIn
Add your LinkedIn URL to your résumé and executive bio. Bonus points: make it a clickable hyperlink. Make it easy for us to learn more about you! These small changes can make a huge impact. Let’s get you noticed for the right reasons! #JobSearch #CareerTips #LinkedInTips #ExecutiveCoaching #Recruitment #kellybonnsolutions

Feeling Invisible on LinkedIn? Let’s Fix That. Job seekers often feel like LinkedIn is a crowded room where no one notices their efforts. If that sounds like you, it's time to step into the spotlight. Here’s how you can make LinkedIn work for you, especially if you’re actively looking for new opportunities: 1️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 Make sure your LinkedIn headline speaks to what you offer, not just your job title. For example: “Facilities & Operations Leader | US Veteran | Security | Strategy | Team Leadership — Driving operational excellence with a mission-first mindset across people & processes” Your summary should showcase what sets you apart, not just a history of past roles. Focus on value. 2️⃣ 𝗘𝗻𝗴𝗮𝗴𝗲 𝗥𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆 Visibility doesn’t happen by just updating your profile once a year. Comment on industry posts, share articles, and start meaningful conversations.  Thoughtful engagement increases your visibility and shows recruiters you’re active in your field. 3️⃣ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 Post regularly about industry trends, your career insights, or even lessons learned. Position yourself as a thought leader by sharing your perspective. This will attract recruiters and hiring managers who want to hear from professionals with your expertise. 4️⃣ 𝗚𝗲𝘁 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 A glowing recommendation is like a personal endorsement.  Reach out to colleagues, clients, or former employers to write you a recommendation that showcases your value and accomplishments. 5️⃣ 𝗨𝘀𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 LinkedIn’s search function is powerful.  Think about what your ideal job description looks like and include those terms in your summary and experience sections. 6️⃣ 𝗚𝗲𝘁 𝗜𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝗶𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗚𝗿𝗼𝘂𝗽𝘀 Join industry-specific groups and actively participate. These niche spaces often allow you to connect directly with decision-makers and fellow professionals who can offer advice or opportunities. 🚀 Visibility isn’t about self-promotion; it’s about showing the value you bring to the table. I'm Randall, a Navy Veteran using AI-Enhanced Career Coaching to help job seekers get noticed by getting results that took me 18 months in less than 15 days. ★ LinkedIn Top Voice for Career Coaching ★ Your Career, Advance It. +Follow me +Tap the 🔔 on my profile P.S. The right job search strategy works for you—even when you're not online. DM me to find out how I can help you get this. AI-Enhanced Career Coaching

Telling You All My LinkedIn Secrets (The Series) Because now it's your moment to shine! Today: How often should you actually engage with LinkedIn, and in what ways, to stay maximally visible? Based on research, trial and error, and talking to other creators, here is how you find success on this platform. The truth? Consistency and range matters more than perfection. If you want to stay discoverable to recruiters, connect with more people, and show up in the algorithm, here’s what I recommend. These are baselines. You can obviously do more. DO ALL THESE • Profile refresh: Every 1 to 2 months Even small changes to your headline, about section, or experience trigger renewed visibility in search and give your profile a fresh feel. This is quite real. Just change a sentence or something small every 1-2 months and set a reminder to do it. Do it every month if you want to be cautious. • Posting or reposting: 1 to 2 times per week Original content, thoughtful reposts, or updates on your work all signal activity. This is one of the best ways to build visibility over time. Just set a regular schedule. You must stay colon blow-levels of regular. • Commenting: 3 to 5 times per week Leave meaningful comments on others’ posts. This boosts your visibility even more than posting, especially when your comments spark conversation. • Connecting with new people: Weekly or monthly Reach out to people you admire, meet through events, or work with. Building your network steadily also keeps you visible and discoverable in the algorithm. For everyone who constantly asks, “What should I do and how often?” - this is it. Just keep a simple checklist and stick to these numbers and frequencies and hit them every week and month. If you’re not already doing this, I guarantee you’ll see a meaningful difference. I’m highly confident every one of these actions matters when it comes to LinkedIn’s algorithm and your visibility. Trust me. I, like, use LinkedIn a lot.