Understanding Digital Media Trends

What’s next for digital marketing? Discover the trends that could redefine your strategy in 2025. Digital marketing in 2025 will see several transformative trends driven by: ↳ Advancements in technology ↳ Shifts in consumer behavior ↳ New expectations. Here are some key trends to expect: 👇 🟢 AI-Powered Personalization ↳ Artificial intelligence will continue to revolutionize how brands deliver personalized content. By analyzing vast amounts of data, AI will enable marketers to craft hyper-targeted campaigns, providing individualized experiences for users across various channels. 🟢 Voice and Visual Search Optimization ↳ With the rise of voice-activated devices and visual search tools, optimizing content for these types of searches will be crucial. Marketers will need to ensure their content is voice-search friendly and leverage image and video content for visual search platforms like Google Lens. 🟢 Interactive and Immersive Content ↳ Virtual reality (VR) and augmented reality (AR) will become more accessible, offering brands new ways to engage customers. Expect more immersive shopping experiences, product demos, and branded AR filters that allow users to interact with content in innovative ways. 🟢 Short-Form Video Dominance ↳ Platforms like TikTok, Instagram Reels, and YouTube Shorts will continue to rise in popularity. Short-form, snackable video content will become even more essential, with brands using these formats to capture attention quickly and engage audiences in creative ways. 🟢 Influencer Marketing Maturation ↳ Influencer marketing will evolve with greater emphasis on authenticity and long-term partnerships rather than one-off collaborations. Micro and nano influencers, who offer more niche, highly engaged audiences, will become even more valuable. 🟢 Privacy-First Marketing ↳ As privacy concerns grow, brands will need to adapt to stricter regulations and consumer preferences. Transparent data usage practices, privacy-first strategies, and a greater reliance on first-party data will be essential for maintaining trust. 🟢 Automation and Chatbots ↳ Automation tools and AI-powered chatbots will continue to evolve, enabling real-time customer service, lead generation, and nurturing. Brands will be able to offer immediate responses, improving the customer experience. 🟢 Omnichannel Marketing ↳ A seamless experience across multiple channels will remain essential. Brands will focus on integrating digital touchpoints with physical experiences, ensuring consistency whether a customer is interacting via social media, a website, or in-store. 📌How are you preparing for the digital marketing landscape in 2025? Let’s connect and discuss. 👇 P.S. Be kind ♻ and help others to grow.

6 Ruptures in the Mediascape: 1. The Rise of Poetry versus Plumbing: Digital media has primarily been built on advances in infrastructure or plumbing to find the right person at the right person at the right time. The point of contact has been enhanced but the content which is the interaction, creative or messaging has not been as customized or personalized due to the high cost of doing so. Today, with a plethora of new tools like Veo 3, Sora, Runway ML, Suno, Mid-Journey and others we will see a renaissance of customized creativity. The Poetry that builds brands and resonates with hearts and minds will now match the Plumbing that enhances relevance by finding the right eyes and ears at the most appropriate time. 2. Conversation the third Interface: Today, two interfaces dominate media particularly digital media: Search and Streams. These will be joined by a third which is Conversations. Whether it be the back and forth with Chat, next generation messaging or Agents interrogating and driving outcomes we will see conversations become a key interface which will also further the rise of voice as an input device besides typing and finger swiping. 3.Anticipation the step beyond Personalization: Combine the ability to customize creativity and messaging with the ability to surface answers in real time and the persona based research enabled by AI and the best marketing will not just personalize but anticipate what one needs when one needs it. 4. The rise of the Experience Stack: The new marketing stack will combine real, digital, immersive, virtual and mixed experiences to anticipate needs and create impactful storytelling, commerce and services. 5. Platforms become Outcome Engines: In a recent conversation with Ben Thompson which is worth a read Mark Zuckerberg spells out one of his visions for Meta as follows: A client comes to Meta and says “I want customers for my product,” and Meta does everything else. It generates photos and videos of those products using AI, writes copy about those products with AI, assembles that into an infinite number of ads with AI, targets those ads to all the people on its platforms with AI, measures which ads perform best and iterates on them with AI, and then has those customers buy the actual products on its platforms using its systems. Mark said the quiet part loud but that is the model with which the supposed decline in search engine marketing revenue for Google is offset. Google combines You-Tube, AI mode of search, Gemini, Project Astra, Project Mariner, and more to drive outcomes. Google, Meta, Walmart, Amazon and more. All outcome engines. 6. Brands will continue to matter but will be built and sustained in new ways through a fusion of carbon based humanity driven emotional levers combined with next generation mathematics and technology: People choose with their hearts and use numbers to justify what they just did. More here: https://lnkd.in/gsMWHx-Q

You’re probably thinking about trends the wrong way as a marketer or business owner. You are probably treating all “trends” as equal. Any time something goes “viral”, you question how your brand can join the trend or why you didn’t think of this trend earlier. But treating all trends equally is dangerous and can lead you down rabbit holes to nowhere. What does it truly even mean to go “viral?” Instead, #TikTok recently published a more useful methodology for how to think about trends & what they mean for your business. Trends can be understood as 1 of 3 things:  1️⃣ Moments  2️⃣ Signals  3️⃣ Forces Moments are “creative prompts that quickly gain traction and buzz through his participation.” Everyone remembers the “I Love Corn” kid and similar moments that have captivated our For You pages. But, Moments have a lifecycle of a few days or weeks. Most brands are not set up operationally to jump on a moment because of brand guidelines or perceived legal hurdles. The moment comes and goes, while your leadership is still debating whether you want to be a part of it. And that’s okay—the second type of trend is Signals, an emerging user behavior or interest revealed through new content patterns. Signals are actually more important for long term business strategy. They represent shifting behaviors within specific industries or brand categories. Examples of signals are more holistic approaches to #wellness, or celebrating smaller luxuries. These are behavioral shifts that can inform business AND creative strategy in the short and long term. Signals have lifecycles of months to a few years. Lastly, forces represent enduring, large-scale behavioral transformations. Major cultural shifts like the impact that influencers & creators have on our purchasing behavior and how new communities form. We can all agree the value of #influencer and #UGC-style content is agnostic to any one industry or trend; this is here to stay and represents a behavioral transformation as consumers and marketers. That’s why the lifecycle of forces is up to several years. Hope this was a valuable mental schema for how to think about “trends” in digital marketing moving forward. Let me know! #marketing #digitalmarketing #agencylife #tiktokads #metaads #fbads #facebookads

We've seen lower growth rates across many digital areas: US ecommerce is now growing at less than 10% per year and soon overall digital ad spend will be, too. 𝗡𝗼𝘁 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 📈 --- There are pockets of high growth among digital marketing channels: areas like retail media and CTV are seeing 10+% growth going forward. Among those fast-growing channels is influencer marketing. Brands are investing in partnerships with content creators, to the tune of $10B+ this year. While that pales in comparison to US ad spend on retail media of $60B+ or CTV's $30B+, it's still an opportunity brands can't ignore. -- Indeed, many brands have found their own social campaigns don't move the needle like those of their content creator partners. Marketers are becoming increasingly comfortable working with creators to help build and define their brand. It often takes more than just a single post, however: our recent EMARKETER research showed that on average, consumers need to see creators promoting a product 3-4x before they convert. --- Interested in this topic? Anyone who wants to stay up-to-date on the creator economy should be following VP & Principal Analyst Jasmine Enberg for candid, insightful takes on what's happening in this space. Senior Analyst Minda Smiley is another great go-to for smart commentary on all things social media. Both are well worth a follow!

want to know the dirty little secret about trend forecasting? while everyone's obsessing over what's "next," the real innovators are already capitalizing on what's here. i've spent weeks analyzing reports from YouTube, Meta, Spotify, and others. here's what's actually changing (and what's just recycled thinking): 3 massive shifts happening RIGHT NOW: 1. emotional depth revolution ↳ gen Z isn't asking for personalization, they're demanding real connection ↳ example: patagonia turning product repairs into community narratives 2. AI moving from behind the scenes to center stage ↳ we're shifting from AI-powered to AI-partnered ↳ brands winning: look at snapchat's AI characters giving style advice 3. hybridized experiences taking over ↳ physical spaces becoming content studios ↳ digital/physical divide? it's already disappearing bottom line: 2025's "trends" are unfolding in today's consumer behavior. the most successful brands aren't waiting for tomorrow - they're acting on the patterns hiding in plain sight. question is: what signal are you seeing today that you can act on while others are still planning for tomorrow? #FutureOfBusiness #Innovation #DigitalTransformation #MarketingStrategy #Leadership