MediaValet vs Frontify

Which DAM delivers more?

When it comes to Digital Asset Management, Frontify is often positioned as a strong solution for brand guidelines, but many organizations outgrow its limited scalability, user licensing model, and underdeveloped AI and video capabilities.

MediaValet delivers a more robust, enterprise-ready DAM that empowers every team member, supports video-heavy workflows, leverages AI for speed and accuracy, and ensures predictable ROI.

Here’s how the two platforms compare.

Frontify VS MediaValet Hero

Why do customers choose MediaValet over Frontify? 

MediaValet delivers better ROI, better brand guidelines, better support, and better scalability. See for yourself: 

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A Solution that Scales with You

Frontify charges based on Monthly Active Users (MAU), which can discourage broad adoption and lead to unpredictable costs. MediaValet provides unlimited users and roles at no extra cost, making it easier to scale access across global teams, agencies, and partners without penalty.

MediaValet guarantees:

  • Unlimited users included to ensure your DAM grows with your team
  • Transparent pricing model from the first call

Much Faster ROI

According to G2, MediaValet customers see a return on investment in an average of just 11 months, compared to 22 months with Frontify. Faster time to value means MediaValet pays for itself more than twice as quickly.

  • Average ROI: MediaValet 11 months vs Frontify’s 22 months 
  • 50% faster DAM payback 
  • MediaValet customers go live one month faster than Frontify’s 
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Stronger Brand Consistency and Governance

Frontify’s strength is brand portals, but MediaValet takes brand governance further. With Experience Portals, you can build custom, on-brand hubs for internal or external audiences, complete with curated assets, help-desk resources, and showcase features making brand consistency seamless across global teams.

  • Experience Portals simplify global brand distribution
  • Templating tools empower on-brand content creation

Better Video Management

MediaValet is built for the video-first world, with capabilities like in-platform preview, clipping, transcription, subtitling, and secure distribution. Frontify offers only limited video support, creating bottlenecks for organizations producing multimedia at scale.

  • G2 reviews score MediaValet’s video capabilities at 89% vs Frontify’s 80%
  • 80% that use AVI have discovered new insights within their video footage
  • 100% of organizations using AVI have driven digital expansion
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The 2025 G2 DAM Vendor Report

See how MediaValet compares with other digital asset management platforms like Brandfolder, Bynder, and Canto. 

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Feature Comparison

MediaValet Leads where it Matters Most 

When scalability, predictable pricing, AI capabilities, and video management are non-negotiables, MediaValet comes out ahead.

MV VS Frontify

Hear from Our Customers 

James Carter

As a massive organization, we have very strict procurement guidelines and security requirements for vendors… MediaValet stood out immediately as a front runner.

James Carter

Global Brand Manager Experian

Verified G2 User

It [MediaValet] has helped to reduce costs and improve productivity, it’s manageable, easy and very quick you have a much better control of your assets.

Verified G2 User

Todd Dubnicoff

Professionally, there’s such a level of efficiency we couldn’t have achieved without MediaValet!

Todd Dubnicoff

Visual Communication Specialist UCSF

Frequently asked questions

What’s the difference between Unlimited Users (MediaValet) and MAU (Frontify)?


Frontify charges by Monthly Active Users (MAU), so every unique login in a month adds to your bill. This discourages occasional or external users. MediaValet includes unlimited users at no extra cost, ensuring adoption across your entire organization without surprise charges.  

How does MediaValet’s security compare to Frontify’s?


In short; MediaValet’s enterprise-grade security goes beyond Frontify’s setup.  

MediaValet is built on Microsoft Azure; the most secure, scalable, and globally trusted cloud infrastructure available. 

-SOC 2 Type II compliance, ISO 27001, HIPAA, GDPR, and FERPA readiness 
-Full encryption at rest and in transit using AES-256 and TLS 1.2+ 
-Enterprise Single Sign-On (SSO), SCIM provisioning, multi-factor authentication (MFA), and granular permissions across users and roles 
-Audit logs, custom retention policies, and full compliance toolkits for regulated industries like government, healthcare, and finance 

For organizations where data integrity, access control, and compliance aren’t just nice-to-haves — they’re non-negotiable — MediaValet provides peace of mind at scale. 

Does MediaValet support brand guidelines like Frontify?


Yes; but MediaValet goes beyond. With Experience Portals, you can distribute brand assets globally, embed help-desk content, and showcase curated collections, ensuring consistency and compliance across teams and markets.

How do MediaValet’s AI capabilities compare to Frontify’s?


MediaValet offers AI auto-tagging, smart search, face recognition, and video transcription today, while Frontify is still building many of these features into their roadmap.

Who delivers ROI faster, MediaValet or Frontify?


According to G2 data, MediaValet customers see ROI in 11 months on average, compared to 22 months with Frontify, meaning MediaValet pays for itself in half the time.
MediaValet will offer a price quote from the first call.

Ready to explore a better Frontify alternative? 

Frontify is built for guidelines while MediaValet is built for your entire brand ecosystem. With unlimited users, enterprise-ready AI, and faster ROI, you’ll scale further, faster. MediaValet is here to help. Book a demo today and see how we can help you: 

  • Achieve ROI twice as fast
  • Truly govern your brand with portals, help desk, and showcase all in one 
  • Scale without limits; add users at no extra cost