Note that with MySQL you can detect a DUPLICATE KEY with INSERT (1 = INSERT, 2 = UPDATE) :
<?php
// MySQL specific INSERT UPDATE-like syntax
$sql = <<<SQL
INSERT INTO customers
SET
id = {$pdo->quote($id)},
name = {$pdo->quote($name)},
address = {$pdo->quote($address)}
AS new
ON DUPLICATE KEY UPDATE
name = new.name,
address = new.address
SQL;
$result = $pdo->exec($sql);
if ($result === 1) {
// An INSERT of a new row has be done
} elseif ($result === 2) {
// An UPDATE of an existing row has be done
}