Skip to content

Event Marketing and Promotion
Discover Training

CPD Accredited | Free PDF Certificate + Self-Assessment Quiz (MCQ) | 10 CPD Points | Lifetime Access | Tutor Support

Summary

Price
£19 inc VAT
Study method
Online, On Demand
Duration
0.6 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
Certificates
  • Reed Courses Certificate of Completion - Free
Assessment details
  • Multiple Choice Question (MCQ) (included in price)
Additional info
  • Tutor is available to students

2 students purchased this course

Add to basket or enquire

Overview

***Event Marketing and Promotion***[Updated 2025]

  • CPD Accredited
  • Free Digital Certificate

The Event Marketing and Promotion course is designed to provide an in-depth understanding of how to create, execute, and optimise marketing strategies that drive successful events. From understanding core marketing principles to applying promotional techniques that enhance audience engagement, this course offers a structured approach to mastering event marketing. Whether you're looking to increase attendance, boost brand awareness, or achieve commercial success, this Event Marketing and Promotion course equips you with the essential knowledge to stand out in a competitive landscape.

Throughout the course, you will explore how to develop compelling event marketing strategies that align with audience expectations and industry trends. You will learn how to implement effective promotion techniques that maximise event visibility and engagement. By analysing audience behaviour, you will gain insights into how to optimise marketing efforts for greater impact, ensuring that every promotional activity contributes to overall event success.

With a well-rounded curriculum covering event marketing, audience engagement, and data-driven promotion techniques, this course prepares you to plan and execute campaigns with confidence. The lessons are structured to provide knowledge and essential insights, ensuring you can implement successful strategies across different types of events. By the end of the course, you will have a strong foundation in event marketing and promotion, enabling you to create impactful and result-driven event campaigns.

Learning Outcomes from this Event Marketing and Promotion Course:

  • Understand the fundamental concepts of event marketing and promotion.
  • Develop effective event marketing strategies tailored to diverse audiences.
  • Implement promotion techniques to enhance event visibility and attendance.
  • Analyse audience engagement metrics to inform marketing decisions.
  • Apply optimisation strategies to improve future event marketing campaigns.
  • Identify emerging trends in event marketing and promotion.
  • Evaluate the effectiveness of various promotion channels.
  • Create compelling marketing content for event promotion.
  • Manage event marketing budgets effectively.
  • Assess the impact of event marketing initiatives on overall event success

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Assessment details

Multiple Choice Question (MCQ)

Included in course price

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

4
sections
8
lectures
0h 36m
total

Course media

Description

The "Event Marketing and Promotion" course offers an in-depth exploration of strategies to effectively market and promote events. Covering four comprehensive modules, the course begins with the foundations of event marketing, providing insights into essential principles and practices. You'll then progress to crafting and implementing effective event campaigns, learning how to design promotion strategies that captivate your target audience.

This course also delves into audience engagement and conversion techniques, equipping you with the tools to foster meaningful interactions and drive desired outcomes. Finally, you'll explore analytics, optimisation, and future trends, enabling you to measure success and stay ahead in the evolving landscape of event marketing and promotion.

Course Name: Event Marketing and Promotion

  • Module 1: Foundations of Event Marketing
  • Module 2: Crafting and Implementing Effective Event Campaigns
  • Module 3: Audience Engagement and Conversion Techniques
  • Module 4: Analytics, Optimisation, and Future Trends

Who is this course for?

Event Marketing and Promotion

  • Individuals aspiring to enter the event marketing industry.
  • Marketing professionals seeking to specialise in event promotion.
  • Event planners aiming to enhance their marketing skills.
  • Business owners looking to effectively promote their events.
  • Students pursuing a career in marketing or event management.

Requirements

Event Marketing and Promotion

  • A keen interest in event marketing and promotion.
  • Basic understanding of marketing principles.
  • Access to a computer with internet connectivity.

Career path

Event Marketing and Promotion

  • Event Marketing Manager: £30,000 – £50,000 per annum
  • Marketing Coordinator: £25,000 – £35,000 per annum
  • Event Planner: £22,000 – £40,000 per annum
  • Promotions Specialist: £20,000 – £35,000 per annum
  • Brand Manager: £40,000 – £60,000 per annum
  • Digital Marketing Executive: £25,000 – £45,000 per annum

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

FAQs

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2025. All rights reserved.