30% of your revenue happens while you sleep
Founders don’t buy software during business hours, they buy software when it’s most convenient for them. That often happens after hours at 9 pm, 12 am, or even
All post
Published on
October 16, 2025
If You’re Still Using Word Docs and DocuSign to Close Software Deals, You’re Losing
At Salesbricks, we’ve been tracking how 30,000 B2B SaaS transactions happen on our platform this year alone. The data is clear- more and more revenue flows through a modern click-to-purchase checkout as opposed to legacy contracting via word docs and DocuSign.
Data Behind the Shift
Out of 30,201 transactions processed on the Salesbricks platform this year, only 15% still rely on traditional offline transactions where a buyer and seller sign a contract. For the new generation of SaaS and AI startups, that model is quickly being left behind. Salesbricks offers 3 methods of deal execution which includes:
- Credit card checkout
- ACH (Automated Clearing House) checkout
- Order Form and e-sign at checkout
Shift in behavior: Buyers want checkouts, not contracts
What does this mean? Buyers are open to and opting in for a simple checkout experience — just like how they buy B2C products and services online. New-generation tech companies that adapt to this shift and using checkout are experiencing faster buying cycles, less back-office tasks to complete and faster collection times. What was once the most painful part of B2B sales into a seamless buying experience. Companies that continue to rely on traditional contracting through word documents and legacy DocuSign flows, are unknowingly delaying revenue and increasing buyer friction.
How It Started
The shift began when tech founders started sending Stripe payment links that included basic information like product names and quantities, instead of long document style contracts. As these companies scaled and achieved product-market fit (PMF), they graduated to manually creating contracts in docs and building homegrown subscription trackers in Excel. Businesses then layered in disparate billing systems and hired additional headcount to setup and manage integrations between these disparate systems which created rigid, complex workflows that often slowed down their customer facing sellers. This then added complexity to the buyer experience, errors in billing, and oftentimes scenarios when businesses simply forgot to bill customers. “One of the top three reasons why buyers adopted Salesbricks is because billing was delayed, forgotten, or just incorrect,” said Jonathan Festejo, CEO of Salesbricks. “There was no middle ground between Stripe payment links and complex contracts. We’re solving that today with B2B checkout,” Jonathan added.
Why Founders are Paying to Get Paid
"Your number one responsibility as a founder is to not run out of cash."
- Jeff Erickson, head of strategic partnerships at Forecastr
Another benefit to accepting credit cards and ACH for B2B transactions is getting cash faster than traditional startups. Salesbricks data shows that transactions executed through traditional order forms, e-signatures, and manual invoices take seven times longer to collect cash than those paid instantly by credit card or ACH transfer.
These delays affect not just the sales team but the overall financial health of the business. Founders are increasingly choosing to pay up and eat the payment processing fees. These fees are often lower than the administrative costs of hiring a collections team, tracking and managing delinquent payments, and sending and calling customers. The 2.9% payment processing fee for credit card and $5 for ACH payments becomes a trade-off that’s becoming acceptable and most times, most cost effective.
The Salesbricks Solution
Salesbricks built and powers the first B2B checkout that combines the ease of Stripe Payment Links with enterprise-grade quoting. Salesbricks checkout is a happy medium that simplifies the complexities of B2B sales with the simplicity everyone has learned and adopted in the B2C world. Checkout is quickly becoming the preferred way to buy software for tech buyers at the most iconic tech companies like OpenAI, Anthropic, Cursor, Writer, a16z, Deel, ElevenLabs, Linear, and Sardine. B2B checkout is here to stay.
