Surf Excel's new logo(as in Pakistan) Surf Excel, launched in 1959, is one of the oldest detergent powders in India

and Pakistan. Initially, the brand was positioned on the clean proposition of washes whitest. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel underwent various changes in its Brand Communication. This is in line with the global communication platform of Dirt Is Good, which is a communication strategy of Unilever for its premium detergent products, sold under various brand names; such as Omo in Brazil and Persil in UK and France. Today, Surf Excel leads the Premium Fabric Wash Category in India. Some of the other major detergent products of Unilever in India are Rin and Wheel. The latest entry into the segment is Comfort, a Fabric Conditioner. [edit]Product Range Surf Excel products include Surf Excel Matic, a detergent powder designed specially for washing machines as it has a low lather formula.Surf Excel Matic was launched in the year 2002. Surf Excel Matic has 2 variants Top Load & Front Load. Surf Excel Matic Top Load with special Multi Active System molecules is specially designed to work in large quantities of water & remove tough stains in the washing machine itself. While Surf Excel Matic Front Load with its concentrated 'low foam'2X Formula is designed to remove stains without generating excess foam which is harmful for washing machine. Quick Wash is a product that saves up to 2 buckets of water and Blue is used for Fabric and Colour Care. Surf Excel also has some specialist products like Gentle Wash, a liquid detergent, and Surf Excel Bar, a nil mineral detergent bar. NIL MINERAL BAR: In India HUL is the only company where NMB is manufactured. NMB manufacturing is different from traditional NSD bar manufacturing. It is a premium category product. The washing properties are enhanced due to no addition of any fillers. 1

Our Journey g consumers how it was still economical than others. Surf introduced Lalitaji, a no-nonsense, smart, independent, prudent homemaker, who is conscious of her budget and yet will never compromise on

the quality of products that she buys. Lalitaji became a household name and an inspiration for other homemakers who identified with her, making her one of the most memorable characters in Indian advertising. Lalitaji 1990s Daag Dhoondthe Posted in:Daag Aachhe Hain | Surf Excel Tagged:

Indias First detergent powder Lalitaji Surf Detergent Surf Excel Surf Excel hai na

Posted On:21 May 2012 1read comments

Surf Excel Quickwash While learning new skills and having fun, children often come home with a variety of stains on their clothes. To clean these difficult stains you have to put in extra effort and use additional stain removers. No more..! New Surf Excel Quickwash with X-Tra clean particles combines the power of stain removing products like blue, bleach and lemon. Now you can remove multiple stains with just 1one product removes multiple stains New product..! Posted in:Products | Product Tagged:

Quickwash Surf Excel Washing Clothes detergent powder stain removal

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Posted On:22 May 2012

Surf Excel Bar Remove multiple stains in 1 product. Do you have to use a lot of additional products to remove stains from your kids clothes? New Surf Excel Bar gives the cleaning benefits similar to that of vinegar, blue, bleach and lemon -> the power of four in just 1 product. Posted in:Products | Product Tagged:

Detergent Bar Stain removal Surf Excel stains

Posted On:22 May 2012 2

Our Journey king her one of the most memorable characters in Indian advertising. Lalitaji 1990s Daag Dhoondthe reh jaaoge! Times changed, and so did Surf. Early 90s saw the emergence of concentrates and mid priced powders in the Indian market and Surf excel again led the way to superior washing performance

by launching Surf Ultra with enzymes technology. In a new and unprecedented way Surf Ultra reaffirmed its superiority by saying Daag Dhoondhte Reh Jaao Posted in:Daag Aachhe Hain | Surf Excel Tagged:

Indias First detergent powder Lalitaji Surf Detergent Surf Excel Surf Excel hai na

Posted On:21 May 2012 1read comments

Colourfastness Test and Non-Colourfast Q&As s that lose a lot of colour, but check the care label first What should I do if dye runs into other clothes? If a non-colourfast item accidentally slips into your wash you could try using a reversal product available in yourmarket If an article washed in your machine has released a lot of dye, put your machine on an empty wash cycle before doing the next load. This will stop the loose dye running into the next wash Posted in:Laundry Tips | Washing Tips 3 Search results for 'what permission and licences would be required to make the product ?' We found 28 results for your search term 'what permission and licences would be required to make the product ?'

Art & Craft Balloon heads What you need: Large balloons Fine dry dirt Kitchen funnel Spoon Glue on wobble eyes Permanent markers assorted colours Craft glue What to do: Inflate a balloon to stretch the latex, then deflate it again before filling Insert the kitchen funnel into the neck of the balloon and slowly pour in the fine dry dirt using a spoon. Fill the balloon with as much dirt as you can. Tie a knot in the neck of the balloon Mould the balloon tomake it Posted in:Kids will be Kids | Activities for Kids Tagged:

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Posted On:2 June 2012

Recycle Art Recycling craft for Kids | Clothes-pin Magnets Children love to display their artwork on the refrigerator. Dad is always hanging up phone numbers and slips of paper. And Mom, of course, has her own little notes, lists, and reminders. With the help of the kids, why not personalize a magnet clip for everyone in the family? What You Need: Wooden or plastic

clothespins Buttons, google eyes, small silk flowers, etc Hot glue with parents help) Magnet strips Posterboard (white is best) What Posted in:Kids will be Kids | Activities for Kids Tagged:

8-12 years art best from waste craft magnets painting

Posted On:28 May 2012 1read comments

Art & Craft Create a nature scrapbook This is a great project to set your kids at the start of the weekend or holiday time. Its an interesting way to get your kid involved in learning about plants and trees. They can add to this whenever they get out to the park or you go on a walk after a hefty Sunday lunch! Before long, theyll be curious to find that elusive leaf or berry to complete their collection! What you need: A ring-bound scrapbook of thick paper Crayons Paper Glue stick Posted in:Kids will be Kids | Activities for Kids Tagged:

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Posted On:28 June 2012 4read comments

Recycle Art Recycling craft for Kids Cutlery wind Chimes What You Need: To create wind chimes, simply gather: some plastic cutlery a paper plate a sharp pencil a pair of scissors some string or yarn What You Do: First, cut the string into lengths from 4 to 6 Then, tie the string to the ends of the cutlery Next poke some holes into the paper plate, thread the string through and tie a knot in each piece Finally, fasten three pieces of string to the top of the plate Optional: decorate the p Posted in:Kids will be Kids | Activities for Kids Tagged:

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Posted On:2 June 2012 1read comments 4 what are your competitors unique selling proposition .[U.S.P]' We found 2 results for your search term 'what are your competitors unique selling proposition .[U.S.P]'

Art & Craft Make a family portrait collage Fun when done as a family, this only requires old magazines, papers, boxes and other bits you can find easily by raiding the paper recycling. What you need: Paints Coloured pencils and pens Household junk Magazines and newspapers Glue Scissors Sheets of good quality whitepaper one or two for each portrait What to do: Each person chooses a family member for their portrait (no one is left out) Using your art suppliesand junk, create a unique p Posted in:Kids will be Kids | Activities for Kids Tagged:

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Posted On:2 June 2012

Surf Excel Matic Front Load Front load washing machines are quite expensive and require special care. Regular handwash powders are not designed to be used in front load machines and may cause excessive foaming which can harm the machine and can affect stain removal in your machine. Remove stainswithout harming your FrontLoad Washing Machine Lakhs of Front load machine owners like you have placed their trust on New Surf Excel Matic Front Load which has been scientifically Posted in:Products | Product 5

'does your product have any range give details ?' We found 7 results for your search term 'does your product have any range give details ?'

Our Journey and unprecedented way Surf Ultra reaffirmed its superiority by saying Daag Dhoondhte Reh Jaaoge (Keep looking for the stains). This was the reflection of the self confidence of Indian homemakers who were ready to challenge anyone to find a fault with their choices or with their laundry!! Dhoondte Reh Jaaoge 1999 Surf Excel Hai Na! Even today, a decade after this campaign was launched, what do people say when they encounter stains R Posted in:Daag Aachhe Hain | Surf Excel Tagged:

Indias First detergent powder Lalitaji Surf Detergent Surf Excel Surf Excel hai na

Posted On:21 May 2012 1read comments

Surf Excel Quickwash While learning new skills and having fun, children often come home with a variety of stains on their clothes. To clean these difficult stains you have to put in extra effort and use additional stain removers. No more..! New Surf Excel Quickwash with X-Tra clean particles combines the power of stain removing products like blue, bleach and lemon. Now you can remove multiple stains with just 1 product ! Just one product removes multiple stains New Posted in:Products | Product Tagged:

Quickwash Surf Excel Washing Clothes detergent powder stain removal stains washing powder

Posted On:22 May 2012

The Right Detergent Fabrics Garments made from delicate fabrics, such as wool and silk, should not be washed using a detergent that contains bleach or enzymes. Specialist detergents like Surf Excel Gentle Wash are available which are designed to give good results with washable silks, woollens and other delicates, in or out of the machine as specified on the garment care label. This type of detergent contains no enzymes, is pH-neutral anddoes not contain bleach or b Posted in:Laundry Tips | Washing Tips Tagged:

Detergent Bar delicates detergent enzyme liquid powder washing

Posted On:23 May 2012

Surf Excel Bar Remove multiple stains in 1 product. Do you have to use a lot of additional products to remove stains from your kids clothes? New Surf Excel Bar gives the cleaning benefits similar to that of vinegar, blue, bleach and lemon -> the power of four in just 1 product. Posted in:Products | Product

Tagged:

Detergent Bar Stain removal Surf Excel stains

Posted On:22 May 2012

Silk and Raw Silk Consult the garment care label Silk marked Dry Clean Only should not be washed Washing silk which is deeply coloured is risky as the colours may run For washable silk garments, hand wash with delicates or wool detergent Warm iron when fabric is still slightly and evenly damp For raw silk cool iron when dry Trimmings: Trimmings on garments can affect how they are washed or which product is used. For example, if a garment Posted in:Laundry Tips | Fabric Guide Tagged:

care clothes delicates silk

Posted On:24 May 2012

Knitwear Woollens and Acrylic

his can matt the wool fibers. Hand or machine washing? Wool is a delicate fiber and should always be handled with care. Some wool garments are machine washable (always check the label carefully first). However, before putting any woolens in the machine make sure: The directions on the care label are followed The correct wash program is followed the gentler the better. If in doubt, refer to the machine manufacturers instruction book Posted in:Laundry Tips | Fabric Guide 6