LEADING IN INNOVATION

GARUDAFOOD GROUP PROFILE

Member of:

2010

Contents
Corporate Structure of Tudung Group (holding company) Corporate Milestone GarudaFood Group Strategic Intent Basic Mentality and Leader Traits Board of Commissioners and Directors Our Business Manufacturing Network and Facilities Distribution Network International Operations Achievements Noble People Corporate Social Responsibility

2 of 25

Corporate Structure of Tudung Group

Tudung Group is a holding company that has 4 Lines of Business (LoB): 1. LOB FOOD (GarudaFood) that focuses on the manufacturing and marketing of snacks, biscuits, confectioneries, basic food and dairy. LOB BEVERAGE (under Suntory Garuda Beverage*) that focuses on the manufacturing and marketing of non-alcoholic beverages. LOB DISTRIBUTION (Sinar Niaga Sejahtera) that distributes food and beverage products of GarudaFood Group throughout Indonesia. LOB AGRIBUSINESS which consists of PT Bumi Mekar Tani (Peanut plantation) and PT Garuda Bumi Perkasa (CPO mill).

2.

3.

4.

* Suntory Garuda Beverage is a Joint Venture Company (JV) which was formed by GarudaFood Group with Suntory Beverage & Food on July 14th , 2011 in non-alcoholic beverage industry, to strengthen GarudaFood Group position in beverage business. Forming a JV is one of GarudaFood Group growth strategy through Strategic Partnership, to achieve the Vision and Goal To Become Indonesias Leading Food and Beverage Company. Suntory Garuda Beverage currently has tea-based, coffee-based and fruit flavor drink categories

3 of 25

Corporate Structure of Tudung Group (contd)

PT Tudung Putra Putri Jaya

PT GarudaFood Beverage Jaya

LoB Food

LoB Beverage

LoB Distribution

LoB Agribusiness

PT GarudaFood Putra Putri Jaya

PT Suntory Garuda Beverage

PT Sinar Niaga Sejahtera PT Garuda Bumi Perkasa PT Bumi Mekar Tani

4 of 25

Corporate Milestone (1979 2013)

1979 1987 1994 1995 Began its unbranded roasted peanut business Started to use Garuda for the brand of our roasted peanuts Established our own distribution network. Start our Garuda Coated Peanuts Entered the biscuit business, with Danza as the first brand continued with Salma as the next brand. (Gery brand was launched in 2001 and became the market leader for wafer stick category) At the height of the Asian Financial Crisis, entered the jelly business under Kiki Jelly brand, which one later changed to Okky Jelly SNS established new area of distribution in Java island SNS continued to widely expand to other new areas of distribution outside Java island (both Western and Eastern part of Indonesia) by establishing 11 legal entities This year marked the beginning of GarudaFoods entry into beverage business, by introducing the successful and lucrative Okky Jelly Drinks Entered the basic food under Enerfill brand & Confectionery Business under Ting Ting brand Entered tea based beverage business by launching Mountea Entered into non-peanuts Snacks market under Leo brand

1997

1998

1999

2002

2004

2005

5 of 25

Corporate Milestone (1979 2013) (contd)

2006 2007 In the beginning of 2006, PT Tudung Putra Putri Jaya (Tudung Group) was established as the holding company Launched the new logo of GarudaFood. Launched new premium products; Chocolatos for wafer stick and Wafelatos for wafer cream categories Entered functional drink under SuperO2 brand\ Acquired Fuhua Jinjiang Yonghe, confectionery manufacturing (in China) Entered dairy business by launching Clevo liquid milk. According to Euro Monitor, GarudaFood Group GarudaFood Group maintained the leading position in sweet and savory snacks with 26 % (2009) and 22% (2010) share of retail sales value The Group dominated nuts market with a 52% retail value share and was a strong leader in other sweet and savory snacks. Established Xiamen GarudaFood Co. Ltd to serve China market Launched the first doughnut biscuit in Indonesia, Gery ODonut Established a JV company with Suntory Japan, named PT Suntory Garuda Beverage Launched Kopyes (coffee based beverage); Jell-O Blast (jelly-milk product) and Berrygood (first berry jam & wafer stick) Launched Nachi as a premium rice product Go Live ERP (Project 1) Established JV company with Polyflex India, named Garuda Polyflex Foods Private Limited by launched Gone Mad choc stick to serve Indian Market Launched fruit flavored drink in PET Bottle, under the brand Okky Koko Cool & Go Launched Mirai, first ocha (Japanese tea) in the bottle in Indonesia Go Live ERP (Project 2) Launched Okky Jell-O Juice, the premium jelly juice drink in tetra pack Launched MYTEA, The first Oolong Tea in the bottle in Indonesia Launched Mountea Sparkling, The first Fruit Tea Carbonated drink

2008

2009

2010

2011

2012

2013

6 of 25

GarudaFood Group Strategic Intent

Vision Mission Values Elaboration
Corporate Core Values Mission We are a transformation making company that creates value to society based on interdependent co-arising

Corporate Philosophy Human Values Business Ethics Unity Through Harmony Speed and Leading Change Working Smart in Learning Culture

Vision Indonesias Leading Food and Beverage Company

Long Term Key Strategies

Founders Spirit Success is born through honesty, persistence and commitment guided by constant prayer

7 of 25

Basic Mentality and Leader Traits

Corporate Core Values Founders Spirit Honesty, Persistence, Commitment, Prayer Basic Mentality Be Grateful to God Leadership Traits Calling Piety Winning Spirit Corporate Philosophy Peaceful and Dynamic Competence Service to Stakeholders Creativity Creative and Innovative Thinking Continuous Improvement Consistency Concern for People

Missions Principle Interdependent CoArising

Noble people has always be grateful to God and build a winning spirit, acknowledged by the service to the stakeholders with creative and innovative thinking and continuous improvement
8 of 25

Board of Commissioners & CEO

Sudhamek AWS Commissioner

Dorodjatun Kuntjoro-Jakti President Commissioner

Hardianto Atmadja CEO

9 of 25

Our Business GarudaFood Group consists of 3 (three) divisions: Food division Beverage division Distribution division

10 of 25

LoB Food

Roasted Peanut

Coated Peanut

Snacks

Confectioneries

Milk Drink

NPL :Gone Mad Choco Stick in India

Biscuits

Basic Food

Functional Drink

LoB Beverage

Tea-Based Beverage Juice , Fruit flavor drink, jelly cup & Jelly Milk

Coffee-Based Beverage

12 of 25

Manufacturing Network
Location of Production Facilities

Sumatera

Kalimantan Sulawesi

Java

12 Owned Production Plants

16 Beverage Contract Manufacturers

11 Food Contract Manufacturers

13 of 25

Our Manufacturing Facilities

manufacturing

Packaging Process Garuda (Roasted Peanut) production

Seasoning Process - Leo (Snack) production

Cooling Process - Cokluut (Wafer Stick) production

14 of 25

Our Manufacturing Facilities (contd)

Biscuit - Gresik

manufacturing
Cooling Process - Toya-Toya (Extrude) production

Filling Process - Okky Jelly Drink (jelly drink) production

Filling Process - Clevo (milk drink) production

Beverage - Sidoarjo

Dairy - Pasuruan
15 of 25

Distribution Network
SNS National Distribution Coverage 21 Region covers more than 360,000 Outlets
Leg end Sumb agut 1 11 Sum bagut 2 2 Kalim anta n 3 20 Kalima ntan 1 13 Kalima ntan 2 15 Su lawesi 2 12 Papua 19 1 20 Regions

Sum ba gsel 1 10

3 Sum bag se l 2 9 Jakarta Sula wesi 1 Ba nte n 1 7 7 4 Ja bar 2 Jateng 1 6 1 21 18 Jatim 2 8 Jab ar 1 5 Jabar 3 Jate ng 2 Jatim 1 14 Bali Nusra

16 of 25

Indonesia as the worlds largest archipelago drives GARUDAFOOD GROUP to develop its own distribution network. Since 1994, all of GarudaFood group products were distributed by Sinar Niaga Sejahtera (SNS), an affilitiated company to GarudaFood (engaged in the business of distribution and logistic). SNS Group has 21 regions, 153 depos and 154 distribution partners throughout Indonesia.

17 of 25

Distribution Network

Our warehouse

Our fleets

GarudaFood product in school traditional stall

GarudaFood Product in Modern Market

GarudaFood Product in Traditional Market

18 of 25

GarudaFood E-Commerce
Electronic commerce, commonly known as e-commerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. GarudaFood also develop marketing and product penetration through e-commerce. www.ultahku.com , sells a packaged product of GarudaFood in interesting special design packaging and also promotion to enliven a birthday party, and www.berbagibingkisan.com for the other special occasion like charity.. Besides, we also develop www.snspoint.com that allows resellers to receive product updates, pricing, promotion and conduct transactions easily.

www.snspoint.com

www.ultahku.com

19 of 25

 International Business Division is an integral part of GarudaFood in expanding to the global market, with GarudaFood International as the front guard.

International Operations

Currently the China market seriously being developed with the establishment of GarudaFood Ltd in Xiamen, a company that focuses on marketing in China. Now, our Kacang Garuda, Gery Biscuit and Okky Jelly Drink products have penetrated many countries in the world GarudaFood has pioneered cooperation with distributors in several countries ASEAN countries as the focused target in regional business development, namely: Philippines, Vietnam and Thailand.

GarudaFood has been exporting some of its products to:

Asia Malaysia Thailand Philippines Brunei Darussalam Vietnam Hong Kong Singapore Taiwan South Korea Timor Leste China Pakistan Cambodia Europe Netherlands Middle East Jordan Saudi Arabia United Arab Emirates Africa Nigeria West Africa South Africa North America USA Australia & Pacific Ocean Australia Pacific Island

20 of 25

International Operations (contd)

In addition to exporting our products to many foreign markets, we also have a subsidiary in India as the main focus for international investment

INDIA
Established Garuda Polyflex Foods

Private Limited (GP Foods), a joint venture company with Polyflex India Private Limited in the food and beverage business in 2012
GP Foods has a manufacturing

facility in Bangalore that produces choco stick and jelly drink

21 of 25

Achievements
Top Brand For Kids. Organized by Marketing Magazine, colaborate with Frontier Consulting Group. 2009: Okky Jelly Drink for jelly drink category. 2013: Okky Jelly cup, chocolatos Indonesia Customer Satisfaction Award (ICSA) Organized by SWA Magazine & Frountier survey foundation: 2000-2012 : Kacang Garuda (roasted peanut) 2008-2012 : Okky Jelly Drink 2010-2012: Kacang Garuda (Non roasted) 2010: Okky Jelly, Okky Jelly Drink, Kacang Garuda, Pilus Garuda, Mountea, Gery, Chocolatos Anugerah Produk Asli Indonesia Indonesia best Brand Award (APAI) (IBBA) Organized by SWA Magazine and An achievement that been given by Harian Bisnis Indonesia MARS survey foundation colaborate with Industrial 2004-2011 : Kacang Garuda Department: 2005-2011: Gery Wafer Coating 2005-2011: Gery, Okky Jelly 2008 : Gery for snack category. 2007-2011: LEO, Pilus, Mountea, , 2009 : Kacang Garuda for snack Gery Chocolatos, Okky Jelly Drink and food category. 2012: Garuda, Okky Jelly, Gery, Wafer Coating Chocolate, Pilus Superbrands Garuda, Mountea, Chocolatos, Organized by Superbrands Okky Jelly Drink International 2003-2004 : Kacang Garuda Indonesia Most Admired Indonesia Original Brands Company (IMAC) Awarded by SWA magazine Organized by FRONTIER 2011 : Gery GarudaFood has achieved the 2012 : Garuda & Gery top 3 rank in F & B category within 2013 : Gery 2005 2011 in a row Moms choice brand 2012 - 2013 : 2nd position in Food Category Given by Kartini magazine 2011 & 2012 : Gery Chocolatos

Top Brand Given by Marketing Magazine and FRONTIER 2007-2012: Kacang Garuda and Okky Jelly Drink 2009 - 2011 : Mountea 2011 2012 : Chocolatos 2012 : Gery Toya-Toya 2013: Kacang Garuda, Gery Toya-Toya, Chocolatos, Okky Jelly Drink.

Word of Mouth Marketing Award Awarded by SWA Magazine 2011& 2012 : Mountea

Indonesia Entrepreneur of The Year Indonesia 2004 Given by Ernst & Young to GarudaFood CEOs Sudhamek AWS, which represent Indonesia to World Entrepreneur of The Year.

22 of 25

Noble People

Being a company with strong character leads GarudaFood Group to achieve success and spectacular business growth Around 18.550 employee of GarudaFood, they are called Noble People who are main asset in companys effort to achieve its mission of growing as a transformation-making company that creates value to the society.

23 of 25

Corporate Social Responsibility

At GarudaFood, Corporate Social Responsibility are not merely charity but also instrumental in contributing to sustainable community development
Environment

GarudaFood established CSR program called GarudaFood SEHATI GarudaFood SEHATI covers five main pillars: 1. Education 2. Public Health 3. Empowering community 4. Humanitarian Aid 5. Caring the environment
Community Empowerment

Humanitarian Aid

Education

Public Health

24 of 25