Concept Note

The document discusses a campaign focused on raising awareness about plastic pollution. It notes that plastic takes hundreds or thousands of years to decompose, so the plastic products we use and discard today will remain on the planet for future generations to see. The campaign aims to show how the "circle of life" is impacted by the legacy of plastic waste that builds up over our lifetimes and remains long after our deaths. It seeks to make people realize we have a responsibility to leave future generations a planet they can be proud of, not one polluted by the plastic products we continuously use and discard without thought of the long-term consequences.

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Concept Note

Uploaded by

Akshay Sharma

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The Circle of life

Campaign Insight: Plastic is one of the most deadliest product made by mankind, our insight for the campaign stems from the most basic and intrinsic fact about plastic the fact that it takes a single plastic product 200 to 1000 years to decompose. I hope you are shocked because we were, which means that the chocolate you ate a day back, the wrapper will remain on this planet for the next 10 generations to witness!!. That birthday gift you unwrapped when you were 8yrs old the packaging is still there and will be long after you leave this planet. The insight is the journey of our life and death and what is the legacy we are leaving behind on this beautiful planet we call our home.

Campaign Thought: The circle of life is the truth, all human beings share; we are born on this planet, live on this planet and finally return to mother earth in the end, Dust to dust, ashes to ashes. Its not how we live which defines us but what we leave behind which is a constant reminder of our existence, yet we continue to leave behind a legacy which is a proof of our crimes which will impact the future of our planet. The Circle of life in essence speaks about the impact of our continuous use of a deadly yet simple product Plastic, we all have used and without giving a second thought discarded so many plastic products. Be it a bottle, a chocolate wrapper, a gift cover the list is endless, but where does all this plastic go this we have never thought of, never cared about. Yet we have but one planet which we call our home and we are leaving behind traces which we can never be proud. The Entire campaign is focused on this aspect; the great circle of our life which is nothing but the journey of our life and our family and finally our death. The film we have shot is all about the different stages of the life which we all will experience, the birth of your child, watching them grow, watching their achievements, watching them start their own family and finally leaving them in death and going back to this earth. In the TVC we have shown this journey but we have shown the legacy we all leave behind this is a truth we all have gone through and we want to make you aware that its time we realize that we have but one planet we have but one home lets leave behind signs which our future will be proud off.