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Final Watches 110609004537 Phpapp02

Luxury watches are associated with wealth, a premium lifestyle, and prestigious brands. They serve as status symbols and a sign of masculinity for those born into wealth. Surveys show that luxury watches outrank high-tech gadgets as aspirational purchases for both the inherited wealthy and self-made individuals over 40 years old. The most sought-after watch brands include Rolex, Omega, Cartier, and Jaeger Le Coulture. India's luxury watch market was estimated to be worth Rs. 15 billion in 2010-2011, with most purchases taking place in Delhi and Mumbai, though aspiration for luxury watches is growing in other major cities.

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ramjee prasad jaiswal
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47 views7 pages

Final Watches 110609004537 Phpapp02

Luxury watches are associated with wealth, a premium lifestyle, and prestigious brands. They serve as status symbols and a sign of masculinity for those born into wealth. Surveys show that luxury watches outrank high-tech gadgets as aspirational purchases for both the inherited wealthy and self-made individuals over 40 years old. The most sought-after watch brands include Rolex, Omega, Cartier, and Jaeger Le Coulture. India's luxury watch market was estimated to be worth Rs. 15 billion in 2010-2011, with most purchases taking place in Delhi and Mumbai, though aspiration for luxury watches is growing in other major cities.

Uploaded by

ramjee prasad jaiswal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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LUXURY WATCHES

Associated with:
Wealth primarily old wealth Premium lifestyle Brands Ultra HNIs

SYMBOLISM
For those born into wealth, a luxury watch is:

a thing to be flaunted a status symbol the hallmark of a complete man

SURVEY
Outrank high-tech luxury gadgets in terms of aspiration:
74 per cent of the Inheritors 55 per cent of the Self-made

Preference appears to decline with age:


33 per cent of < 55 years 74 per cent of those > 40

SURVEY
- A majority owned 2-5 or more luxury watches - Most sought after brands: Rolex Omega Rado Cartier Breguet Jaeger Le Coulture Girard Perregaux

Indian Watch Market


Estimated Rs.15 billion in 2010-11 Majority of purchases in Mumbai or Delhi High aspiration in other Tier I and Tier II cities

Thank You

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