Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and
videos, apply digitalfilters to them, and share them on a variety of social networking [7] services, such as Facebook, Twitter, Tumblr and Flickr. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio now typically used by mobile device cameras. Users are also able to record and share short videos lasting for [8] up to 15 seconds. Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010. The service [9][10] rapidly gained popularity, with over 100 million active users as of April 2012. Instagram is distributed [11] through the Apple App Store, Google Play, and Windows Phone Store. Support was originally available for only the iPhone, iPad, and iPod Touch; in April 2012, support was added for Android camera phones. [12][13] Third-party Instagram apps are available for Blackberry 10 and Nokia-Symbian Devices. On October 22, 2013, during the Nokia World at Abu Dhabi, UAE, Kevin Systrom has confirmed that official Instagram [14] app for Windows Phone will be available in the coming weeks. On November 21, 2013, the official Instagram Beta for Windows Phone has been released to Windows Phone 8 to allow Windows Phone user to get faster access to Instagram services although the app is still under development with lack of [15][16] video recording and capture image through app. The service was acquired by Facebook in April [17] 2012 for approximately US$1 billion in cash and stock. In 2013, Instagram grew by 23%, while [18] Facebook, as the mother company, only grew by 3%.