PAPER-II

MASS COMMUNICATION & JOURNALISM

Signature and Name of Invigilator
1. (Signature) __________________________

OMR Sheet No. : ...............................................

(To be filled by the Candidate)

(Name) ____________________________
2. (Signature) __________________________

Roll No.
(In figures as per admission card)

(Name) ____________________________

63

Roll No.________________________________
(In words)

1 3

Time : 1 /4 hours]

[Maximum Marks : 100

Number of Pages in this Booklet : 16

Instructions for the Candidates

Number of Questions in this Booklet : 50

1.
2. -
3. , -
-
, :
(i) - /
- /

(ii) -

/


-

-

(iii) OMR -

4. (A), (B), (C) (D)


:
(C)
5. I OMR
OMR
,

6.
7. (Rough Work)
8. OMR ,
,
, ,
,

9. OMR


OMR
10. /
11. ()

12.

1. Write your roll number in the space provided on the top of

this page.
2. This paper consists of fifty multiple-choice type of
questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below :
(i) To have access to the Question Booklet, tear off
the paper seal / polythene bag on the booklet. Do not
accept a booklet without sticker-seal / without
polythene bag and do not accept an open booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the
Question Booklet will be replaced nor any extra
time will be given.
(iii) After this verification is over, the OMR Sheet Number
should be entered on this Test Booklet.
4. Each item has four alternative responses marked (A), (B),
(C) and (D). You have to darken the circle as indicated below
on the correct response against each item.
Example :
where (C) is the correct response.
5. Your responses to the items are to be indicated in the OMR
Sheet given inside the Paper I Booklet only. If you mark
at any place other than in the circle in the OMR Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your Name, Roll Number, Phone Number or
put any mark on any part of the OMR Sheet, except for the
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
unfair means, you will render yourself liable to
disqualification.
9. You have to return the original OMR Sheet to the invigilators
at the end of the examination compulsorily and must not
carry it with you outside the Examination Hall. You are
however, allowed to carry duplicate copy of OMR Sheet on
conclusion of examination.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. There is no negative marks for incorrect answers.

J-63-13

P.T.O.

MASS COMMUNICATION & JOURNALISM

Paper II
Note : This paper contains fifty (50) objective type questions, each question carrying two (2)
marks. All questions are compulsory.
1.

When signs are organised into

systems, they will become
(A) Codes
(B) Letters
(C) Words
(D) Attitudes

2.

In a post-modern society, culture is

(A) Regulated
(B) Commodified
(C) Traditional
(D) Non-pluralistic

3.

No new information is available in

(A) Dynamic communication
(B) Internal communication
(C) Phatic communication
(D) Conflict communication

4.

Redundancy helps in solving the

problems associated with
(A) the equipment
(B) the law
(C) the audience
(D) the political system

5.

Vivendi universal is a well-known

media organisation of
(A) France
(B) Australia
(C) The United States
(D) Canada

6.

Which was the newspaper that

Mahatma Gandhi edited in the year
1919 ?
(A) Indian Opinion
(B) National Herald
(C) Pioneer
(D) Satyagrahi

Paper-II

7.

Reaching the maximum number of

people at the least possible cost by
media is called
(A) Media manipulation
(B) Mediated communication
(C) Media efficiency
(D) Media consistency

8.

A variable that creates an alternative

explanation of results is identified as
(A) Alternative variable
(B) Artifact
(C) Predictor variable
(D) Antecedent variable

9.

Duplicating only the sampling and

experimental procedures of a
previous analysis is called
(A) Literal replication
(B) Instrumental replication
(C) Constructive replication
(D) Operational replication

10.

Life style segmentation research

investigates respondents
(A) Education
(B) Income
(C) Occupation
(D) Interests

11.

A study of a specific population as it

changes over a period of time is
known as
(A) Demographic analysis
(B) Population analysis
(C) Cohort analysis
(D) Cluster analysis
J-63-13


II
: (50) - (2)
1.

(A)
(B)
(C)
(D)

2.

-
(A)
(B)
(C)
(D) -

7.

?
(A)
(B)
(C)
(D)

8.

, ?
(A)
(B)
(C)
(D)

9.

(A)
(B)
(C)
(D)

3.

?
(A)
(B)
(C)
(D)

4.

?
(A)
(B)
(C)
(D)

5.

?
(A)
(B)
(C)
(D)

10.

?
(A)
(B)
(C)
(D)

6.

1919
?
(A)
(B)
(C)
(D)

11.

,
(A)
(B)
(C)
(D)

J-63-13

Paper-II

12.

13.

14.

15.

In advertising, a document that

describes the target market, budget,
creative strategy and objective is
known as
(A) Media profile
(B) Strategy document
(C) Media brief
(D) Audit plan

18.

The readability test, Fog Index, was

developed by
(A) Rudolph Flesch
(B) Robert Gunning
(C) James Reston
(D) Walter Cronkite

19.

When words have the emotive

potential, they are categorised as
(A) Metanyms
(B) Parawords
(C) Similes
(D) Metaphors

20.

Curtain-raiser is part of a/an

(A) Investigative journalism
(B) Interpretative journalism
(C) Advocacy journalism
(D) Counter-media

21.

Ballooning is a cartoon contains

(A) Picture
(B) Text
(C) Guidelines
(D) No information

22.

Journalism that depends upon

computer-assisted
analysis
of
existing information is known as
(A) Database journalism
(B) Offline journalism
(C) CAA journalism
(D) Technical journalism

23.

When a camera pans fast to a visuals

blur and steadies into a correct focus
at a particular point, it is called
(A) Hand-held camera
(B) Whip pan
(C) Tilting
(D) Panning

When a straight forward proposition

is used in advertising, it is called
(A) Emotional approach
(B) Dogmatic approach
(C) Creative approach
(D) Typical approach
Specimens of advertisements are kept
in
(A) the log book
(B) the sample book
(C) the copy book
(D) the guard book
Saatchi and Saatchi is an agency that
specialises in
(A) Advertising
(B) Public Relations
(C) Event Management
(D) Opinion Surveys

16.

Lobbying is an activity of
(A) Publicists
(B) Propagandists
(C) Public relationists
(D) Media Managers

17.

When public relations personnel

manage news in the media, it is
termed ?
(A) Spin doctoring
(B) News commitment
(C) News control
(D) Perceived necessity

Paper-II

J-63-13

12.

, ,


(A)
(B)
(C)
(D)

13.

(A)
(B)
(C)
(D)

14.

?
(A)
(B)
(C)
(D)

15.

(A)
(B)
(C)
(D)

16.

- ?
(A)
(B)
(C)
(D)

17.

(A)
(B)
(C)
(D)

J-63-13

18.

,
?
(A)
(B)
(C)
(D)

19.

?
(A)
(B)
(C)
(D)

20.

21.

?
(A)
(B)
(C) -
(D) -

22.

(A)
(B)
(C)
(D)

23.

-


(A) -
(B)
(C)
(D)

?
(A)
(B)
(C)
(D)

Paper-II

24.

Taxonomy of News Values is

written by
(A) Paul Lazarsfeld
(B) David M. White
(C) Stanley Cohen
(D) Galtung and Ruge

25.

The first committee on National

Communication Policy in India was
headed by
(A) R.R. Diwakar
(B) Ram Vilas Paswan
(C) Balaram Jhakhad
(D) Jyothi Basu

26.

Assertion (A) : News photographs

and Magazine advertisements
are mostly indexical and
always iconic in nature.
Reason (R) : The categorisation
is mostly arbitrary and
insignificant
in
meaning
production.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct
explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

27.

Assertion (A) : In India, any law of

privacy should be by enacting
statutes in conformity with
constitutional limitations.
Reason (R) : The law of torts in
India is based on English law.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct
explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

Paper-II

28.

Assertion (A) : The

Union
Government
can
exercise
limited control over the volume
of circulation of Indian
newspapers.
Reason (R) : The control over the
volume
of
newspaper
circulation is prima facie an
unreasonable restriction on the
press freedom.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct
explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

29.

Assertion (A) : Verbal

language
and photography are fine
examples of representational
codes.
Reason (R) : Both
of
them
perform referential functions.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct
explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

30.

Assertion (A) : Vladimir Propps

Morphology of Folk Tales is a
benchmark
study
for
researchers in traditional media.
Reason (R) : India is rich in
traditional media, and as such
does not require western inputs
much for research.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct
explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
J-63-13

24.

(A)
(B)
(C)
(D)

25.

26.

27.

?

.

(A) . .
(B)
(C)
(D)
(A) :


(R)
:


(A) (A) (R)
(B) (A) (R) (R),
(A)
(C) (A) , (R)
(D) (A) , (R)
(A) :


(R)
:

(A) (A) (R)
(B) (A) (R) (R),
(A)
(C) (A) , (R)
(D) (A) , (R)

J-63-13

28.

(A) :


(R)
:
:

(A) (A) (R)
(B) (A) (R) (R),
(A)
(C) (A) , (R)
(D) (A) , (R)

29.

(A) :


(R)
:

(A) (A) (R)
(B) (A) (R) (R),
(A)
(C) (A) , (R)
(D) (A) , (R)

30.

(A) :



(R)
:
:


(A) (A) (R)
(B) (A) (R) (R),
(A)
(C) (A) , (R)
(D) (A) , (R)
Paper-II

31.

32.

33.

Assertion (A) : German influences

on Bollywood movies are
facilitated by technology and
black money.
Reason (R) : In India, movie
making is a capital-intensive
industry and needs strong
public sector support.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct
explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

34.

Assertion (A) : Traditional media in

India are mostly mythological
due to audience preference.
Reason (R) : Modern mass media
are responsible for this as they
have made audience prefer
traditional media.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R)
is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

(B)

Television Stations started in

Bombay and Madras,
Television colour transmission,
Satellite Instructional
Television Experiment,
Television Centre in Delhi.

(C)

Television Centre in Delhi,

Television Stations started in
Bombay & Madras, Satellite
Instructional & Television
experiment television colour
transmission.

(D) Satellite Instructional Television

Experiment, Television Colour
Transmission, Television centre
in Delhi, Television Stations
started in Bombay and Madras.
35.

Assertion (A) : Lower-case headlines

are easier to read than all caps
headlines.
Reason (R) : Research has shown
that headlines set in all caps are
read 12 percent slower than those
set in caps and lower case letters.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R)
is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

Paper-II

Identify
correct
sequence
of
television communication in India :
(A) Satellite Instructional
Television experiment
Television Stations started in
Bombay and Madras,
Television Centre in Delhi,
Television colour transmission.

Identify
correct
sequence
of
government organisation established
(A) National Film Archives of
India, Non-Aligned News Pool,
Directorate of Field Publicity,
Directorate of Film Festivals.
(B) Directorate of Field Publicity,
Directorate of Film Festival,
Non-Aligned
News
Pool,
National Film Archives of
India.
(C) Directorate of Field Publicity,
National Film Archives of India,
Directorate of Film Festivals,
Non-Aligned News Pool.
(D) Directorate of Film Festivals,
Non-Aligned
News
Pool,
National Film Archives of India,
Directorate of Field Publicity.
J-63-13

31.

(A) :


(R)
: , -



(A) (A) (R)
(B) (A) (R) (R),
(A)
(C) (A) , (R)
(D) (A) , (R)

32.

(A) : /

:
(R)
:
- ,
/


(A) (A) (R)
(B) (A) (R) (R),
(A)
(C) (A) , (R)
(D) (A) , (R)

33.

(A) : ()


()
(R)
:

( )
12%
(A) (A) (R)
(B) (A) (R) (R),
(A)
(C) (A) , (R)
(D) (A) , (R)

J-63-13

34.

-
:
(A)
,
,
,

(B)
,
,
,

(C) ,

,
,
(D)
, ,
,

35.

:
(A) ,
,
,
(B) ,
, ,

(C) ,
,
,
(D) ,
,
,
Paper-II

36.

List the right sequence of the earliest

known journals printed in the world
from
(A) Egypt, Korea, China, Italy
(B) Korea, Egypt, Italy, China
(C) Italy, Korea, Egypt, China
(D) Italy, China, Egypt, Korea

37.

Find out the correct chronological

sequence of the following advertising
agencies :
(A) O & M, B.B.D.O., Mudra, Lintas
(B) Lintas, Mudra, O & M, B.B.D.O.
(C) B.B.D.O., O & M , Lintas, Mudra
(D) Mudra, B.B.D.O., Lintas, O & M

38.

39.

Identify the correct sequence of five

functional stages of developmental
model for product, person and PR
campaign.
(A) Distribution, participation,
legitimacy, penetration,
identification
(B) Identification, legitimacy,
participation, penetration,
distribution
(C) Participation, identification,
penetration, distribution,
legitimacy
(D) Legitimacy, participation,
identification, Penetration,
distribution
Identify right sequence of first Indian
language newspaper published
(A) Utkal Dipika, Samachar Darpan,
Digdarshan, Sambad Kaumudi
(B) Sambad Kaumudi, Digdarshan,
Utkal Dipika, Samachar Darpan
(C) Samachar Darpan, Utkal Dipika,
Sambad Kaumudi, Digdarshan
(D) Digdarshan, Samachar Darpan,
Sambad Kaumudi, Utkal Dipika

Paper-II

10

40.

Match List I with List II :

List I
List II
a. Defamation 1. Trial by media
b. Fair dealing 2. Possession of
information against
National security
c. Contempt 3. Imputation of
of Court
illegitimacy
d. Official
4. Motive behind
secret
making comments
Codes :
a
b
c
d
(A) 1
4
2
3
(B) 3
4
1
2
(C) 4
1
3
2
(D) 2
3
4
1

41.

Match List I with List II :

List I
List II
a. B.G. Verghese 1. SITE
b. Rajendra Singh 2. Micro-finance
c. Mohammed
3. Aravale
Yunus
d. Indira Gandhi 4. Project
Chattera
Codes :
a
b
c
d
(A) 4
2
1
3
(B) 4
2
3
1
(C) 4
3
2
1
(D) 4
1
3
2

42.

Match List I with List II :

List I
List II
a. Harold D.
1. Linear model of
Lasswell
communication
b. Shannon & 2. Two-step flow of
Weaver
communication
c. Ruge &
3. Political
Galtung
communication
d. Elihu Katz
4. Selective gate
Keeping
Codes :
a
b
c
d
(A) 4
2
3
1
(B) 3
1
4
2
(C) 4
3
2
1
(D) 3
2
1
4
J-63-13

36.

:
(A) , , ,
(B) , , ,
(C) , , ,
(D) , , ,

37.

:
(A) , ...., ,
(B) , , , ....
(C) ...., , ,
(D) , ...., ,

38.

39.

40.

(A)
(B)
(C)
(D)
41.

, ..

:
(A) , , , ,

(B) , , , ,

(C) , , , ,

(D) , , , ,

42.

a
1
3
4
2

b
4
4
1
3

I
:
I
a. ..
b.
c.
d.
:
(A)
(B)
(C)
(D)

:
(A) , , ,

(B) , , ,

(C) , ,
,
(D) , , ,

J-63-13

I II
:
I
II
a.
1.
b. 2.

c. 3.

d.
4.

a
4
4
4
4

b
2
2
3
1

I
:
I
a. .

b.
c.
d.
:
(A)
(B)
(C)
(D)

11

a
4
3
4
3

b
2
1
3
2

c
2
1
3
4

d
3
2
2
1

II

1.
2.
3.
4.

II

c
1
3
2
3
II

1.
2.
3.
4.

d
3
1
1
2

II

c
3
4
2
1

d
1
2
1
4
Paper-II

43.

44.

Match List I with List II :

List I
List II
a. Construct
1. Scientific
method
b. Positivism 2. Operational
definition
c. Measurement 3. Logical
reasoning
d. Empiricism 4. Intermediate
level
Codes :
a
b
c
d
(A) 2
3
1
4
(B) 2
1
4
3
(C) 2
3
4
1
(D) 2
4
3
1

Read the following passage and answer

Question Nos. 46 to 50 :
Critics refer the cultural imperialism as
cultural domination. John Tomlinson has
emphasized that imperialism groups
specific form of domination. In case of
cultural imperialism in the third world, it
points out towards the links between
present domination and colonial past. The
term is ambiguous between a set of
economic and political meanings. To
maintain specificity one must choose the
term cultural imperialism as a pattern of
inherited colonial attitudes and practices or
as the practices and effects of on going
system of economic relations within global
capitalism. There are other ways of
speaking about cultural imperialism as
media imperialism as a discourse of global
capitalism and as a critique of modernity.
With reference to media imperialism,
cultural imperialism places media at the
centre of things. Many a times writers
consider cultural imperialism and media
imperialism as synonyms. On one hand
mass media are constantly and rapidly
expanding in terms of technical power,
penetration coverage and representation of
both public and private life in the west.
Here media is considered as central
cultural reference point of modern western
capitalism. If so is the case cultural
imperialism is a dominance of ones
cultures media over another or as global
spread of mass mediated culture. Further
cultural imperialism poses a threat to
national cultural identity. In dealing with
this discourse of national cultures, we must
think of the various levels of locality.
Cultural imperialism is also considered

Match List I with List II :

List I
List II
a. Age
1. Survey
b. Co-variation 2. Independent
variable
c. Coding
3. Causation
d. Schedule
4. Content analysis
Codes :
a
b
c
d
(A) 2
3
4
1
(B) 1
2
3
4
(C) 3
4
1
2
(D) 4
2
3
1

45.

Match List I with List II :

List I
List II
a. Sex
1. More than one
sound heard at the
same time
b. Fading 2. Sound effects
on
c. Segue 3. Performer
moves
towards microphones
d. Blend 4. Smooth
transitions
from one sound to
another
Codes :
a
b
c
d
(A) 3
2
1
4
(B) 1
4
3
2
(C) 2
3
4
1
(D) 4
1
2
3
Paper-II

12

J-63-13

43.

I
:
I
a.
1.
b.
2.
c.
3.
d.
4.
:
(A)
(B)
(C)
(D)

44.

b
3
1
3
4

I
:
I
a.
1.
b. -
2.
c.
3.
d.
4.
:
(A)
(B)
(C)
(D)

45.

a
2
2
2
2

a
2
1
3
4

b
3
2
4
2

II

50 :

II




c
1
4
4
3

II

-
-
c
4
3
1
3

d
1
4
2
1

I II
:
I
II
a.
1.


b.
2.

c.
3.

d.
4.

:
(A)
(B)
(C)
(D)

J-63-13

a
3
1
2
4

b
2
4
3
1

c
1
3
4
2

,





, ,







,

d
4
3
1
1

II

46

d
4
2
1
3
13

Paper-II

critique of global capitalism and capitalism

is an homogenizing cultural force. The
perception here is that everywhere in the
world is beginning to look and feel the
same. Cities in any part of the world
display uniform features. Further the
spread of capitalism is the spread of culture
of consumerism. The discourse of cultural
imperialism which takes capitalism as its
target needs to be connected with that
which addresses the discontent of
modernity itself. Cultural imperialism is
not only effecting individuals but the world
itself. Modernity refers to main cultural
direction
of
global
development.
Modernity and development though by no
means necessarily linked as concepts, have
become closely identified. This question
is that what is the way of responding to
the ambiguous cultural conditions of
modernity.
46.

47.

What is cultural imperialism ?

(A) Study of cultures
(B) Negatively marked notions of
power.
(C) Inherited attitudes and practices
from past
(D) Forced ways of thinking
exercised by notions.
What does media imperialism refer
to ?
(A) Medias role in reflecting
cultures
(B) As inseparable concepts
(C) Media as a centre of reference
point
(D) Media and cultural imperialism
as two separate aspects

Paper-II

14

48.

How does cultural imperialism poses

a threat to nationality ?
(A) By invading the foreign
cultures.
(B) By
dominating
specific
cultures.
(C) By being functional in eroding
local cultures.
(D) All the three mentioned above

49.

How does cultural imperialism act as

a critique of global capitalism ?
(A) Consumer culture is imposed
on developing societies.
(B) Culture of capitalism is
incapable
of
providing
meaningful and satisfying
cultural experiences.
(C) Process of cultural imperialism,
have functional role to play in
the spread of capitalism
(D) Capitalism implies a cultural
totality of economic / social /
political and social aspects.

50.

How does modernity refer to the

main cultural direction of global
development ?
(A) By projecting particular ways
of life dominatingly.
(B) By homogenization of cultural
diversity
(C) By relating the idea of
modernity to that of capitalist
society.
(D) By the way of projecting as
destination of all cultural
development.
J-63-13




-











,

?
46.

47.

?
(A)
(B)
(C)

(D)

?
(A)

(B)
(C)
(D)

J-63-13

15

48.

?
(A)
(B)

(C)
(D)

49.

?
(A)

(B)


(C)


(D) / /

50.

?
(A) :

(B)

(C)

(D)

Paper-II

Space For Rough Work

Paper-II

16

J-63-13