Music video

Unit 29: preproduction

Order of contents

Song
Lyrics
Meaning of the song
Storyboard
Script
Mood board
Props list
Locations
Shooting schedule
Call sheet
Risk assessment
Clearances
Rules for your production
Rules for your production
Your potential track must conform to the following criteria:
1. It must provide opportunities for original and creative work
2. It must have a clearly definable target audience
3. It must be generically identifiable i.e as clearly belonging to a particular genre/sub/genre
4. it must be of digital quality and in an appropriate format for capturing to Adobe Premiere Pro CS5
5. The track must have been missed and recorded to a high standard, including if using an independent artist (e.g. local band)
6. You need to be able to prove you have checked ownership and have sought permission to use the track.


Your choices will need to:
1. Be filtered out by your teacher if unsuitable (please anticipate the likely 'secondary' audience at Henley (parents, younger children,
principle etc)
2. Inspire the group to make a creative, original music video that uses and/or challenges conventions
3. Be suitable for broadcast on mainstream music television so
- No swearing
- No sexually aggressive language/imagery
- Avoid drug related lyrics/imagery

Song

song title: Yummy

Artist: Tom Garnett

Genre: House Music / Dance

What are the conventions of the music video from this genre?
The music videos for House music tend to have messages about dancing, love,
sexuality.A house music video sometimes has a group of people doing dance
moves (freestyle) to showcase their talent because the theme of the songs are
usually about dance of the beat of the song is supposed to motivate a person to
dance.
Another code&convention of a House music video is that it tend to have scantily
clad women doing sexy and seductive dance moves. Also, they are usually
dressed in clothes that expose their bodies and clothesthat will attract a male
audience.
How are you going to meet these conventions in your video?
I am going to get a professional dancer to freestyle and show off his moves. i will
also incorporate an attractive girl into the video as i also want to attract male
audience.
Location :
The rst location i will be using is an bandoned cottage in the middle of a forest a photographer had scouted for me as
it has been vandalised with brightly coloured grafti and this will match the codes and conventions for the house music
genre perfectly the second location will be inside a well designed hang outs of our target audience Wakkaberry (in
South Africa)
Costume :
i will be using the latest fashion in up to date seasons for our target audience, all costumes will be in style and the
latest trends. for example all of the dancers clothing was newly bought. the blond singer will be wearing a brightly
multicoloured dress and her dress will be brightly coloured matching the bright tones of the interior design of
Wakkaberry.
Lighting :
i will be using a combination of soft and strong lighting to give the feel of both day and night as the dancer will look
more condent in bright light and the singers will look more sexy and mysterious in low lighting.
Shot types :
i will be using a combination of close ups and wide shots for example a close up of the dancers feet to shot how
complicated the footwork is.
Research
What music videos have you watched to research your genre?
i have researched house music by Djs such asDavid Guetta, Deadmau5, Avicci, Tieso and
more.
How have these videos inuenced the decisions made? Include screen shots of the key
inuences
It inuenced my decision to make a fun light hearted video, this is because the music is so fun
and vibrant you want to match it visually.
i then also decided that a key convention is use brightly coloured music video as well as hire a
professional dancer and some cute girls so its appealing to everybody.
Lyrics
Insert the song lyrics below
I'm feeling Yummy head to toe (you see me)
Ain't got no patience so let's go (you see me)
Look, I'm diet drama
Wanna spend the night? Don't bring pajamas
Man there's so much heat beneath these clothes (you see me)

Walk in, the place
They know, my face
Encore, sophomore
Only one solo, I swore
Big mouth, applause
Oh please, one more
Wanna hear it before I say naw
Let me check my itinerary
Ummm, alright
Presto, skintight
Escaped & I risked my life
For what? So I can watch them bite
Only one Gwen you can find like this, I mean blow your mind like this
Your key won't shine like this, if it's yours then you know it won't wind like this
(Wind it up)

[CHORUS]
I'm feeling Yummy head to toe (you see me)
Ain't got no patience so let's go (you see me)
Look, I'm diet drama
Wanna spend the night? Don't bring pajamas
Man there's so much heat beneath these clothes (you see me)

Now sweat, baby
Get stupid, jump up go crazy
L.A.M.B, in 3D
Worldwide across your TV
P you crazy, how'd you get this?
This sounds like disco tetris
Do I have time to connect this?
Let me check my itinerary, Ummm
Meaning of the song

Does the song have a meaning? If so, what is it?

the songs meaning is about feeling wanted by men,

its about feeling sexy and attractive

How will your visuals relate to the song? (Illustrate,

Amplify or Disjuncture)

i will put quick shots of a girls being irtatious to the

camera and a guy being condent as he dances
Task 3a: Storyboard
Task 3b: Shooting Schedule
Date Scene Day/night location Cast
May 1st
dance
scene
Day cottage Kyle
May 3rd Acting Night Wakkaberry
Che and
Courtney
May 4th
close up
shots
Day cottage Kyle
May 5th singing Night Wakkaberry
Che and
Courtney
Task 3d: Organisation of
Costumes

Costume :

i will be using the latest

fashion in up to date seasons
for our target audience, all
costumes will be in style and
the latest trends. for example
all of the dancers clothing was
newly bought. the blond
singer will be wearing a
brightly multicoloured dress
and her dress will be brightly
coloured matching the bright
tones of the interior design of
Wakkaberry.
Task 3e: Organisation of
Props
Props Scene Character Notes
Tripod All
Camera
umbrella
Outside
Scene
Kyle
to stop water
damage to the
camera whilst it
rained
docking
station
to play the
song
Kyle
so the dancer
freestyles to
the right beat
ipod All
To play the
song off of in
each scene
Task 3f: Location Recce
Task 3g: Evidence of Seeking
Permission to Use Music