J J O OS SE EP PH H P P. .

F FI I C CT TI I O ON N
1234 Any Street Any City, State 09876 (123) 987.4567 joepfiction@anyemail

SALES & MARKETI NG EXECUTI VE
Top performing sales and marketing executive offering an impressive 17-year background in national and international
technology sales. Extensive experience in global sales strategies and cross-cultural business environments. Provide
comprehensive direction and leadership in highly competitive markets. Fluent in French, German, and Japanese.
Produce business strategies that clearly define product advantages, sales initiatives, and forecasted performance, and
develop highly qualified sales and marketing teams. Cultivate long-term client commitments in competitive markets.
AREAS OF EXPERTI SE
Tech Sales & Marketing Operations Risk Mitigation & Strategic Solutions Revenue & Profit Growth Strategies
Key Brand Building & Market Share C-Level Presentations & Acquisitions New Business & Market Penetration

PROFESSI ONAL EXPERI ENCE
Top Company, Incorporated, Any City, Any State
Leading developer and distributor of cutting-edge technology solutions aimed at improving business performance and productivity.
EXECUTI VE VI CE PRESI DENT; I NTERNATI ONAL SALES 2009 - Present
Drive international sales operations generating $28B in annual revenue and employing an elite group of 124 top sales
executives and representatives managing companies top-tier client base.
Guide corporate strategies in the development and execution of infrastructures throughout Asia and Europe, including
sales, marketing, research & development, engineering, distribution, finance, and relationship building efforts.
Selected Achievements
Developed sales and marketing plan in support of an investor-managed $10M sales initiative.
Increased revenues by $5M within 17 months by establishing profitable OEM and international distribution channels.
Negotiated vendor contracts for best price options, and pinpointed and removed gratuitous cost factors.
Maximized sales and revenue growth, penetrated competitive markets, and identified new business opportunities.
Company is currently recognized as the #1 tech leader in the industry, up from the 24th position.
Hands down, Joseph Fiction is one of the best sales leaders in the industry. He took an underperforming global division
and turned it into a revenue producing powerhouse; catching the attention of the entire industry and winning Top Co.
accounts with some of the most lucrative businesses and Fortune 50 companies in our target segment. A pure winner.
John Doesitall, President, Top Company, Inc.

DEF Corporation, Any City, Any State
Manufacturer and distributor of cogs and sprogs serving the automobile industry on a global scale.
VI CE PRESI DENT OF SALES & MARKETI NG 2006 - 2008
Brought on board to resuscitate a failing national sales division and expand sale operations in a wider global market.
Rejuvenated sales, marketing and business processes, enterprise-wide, and resolved international logistics and U.S.
Customs issues. Cultivated strategic partnerships with leading vendors, dealers and sales channels.
Prepared annual updates to marketing policy and contributed to annual fiscal plans.
Negotiated contract terms and provided consultation to information providers in all principal decisions. Reviewed
current contracts to determine deficiencies, loopholes, modifications, renewals, and terminations, as situations dictated.
Recruited, trained, and retained a team of top-caliber sales professionals and marketing executives.
Selected Achievements
Generated $2.7M in target market in less than 2 months, with over $2B forecasted in new business contracts.
Designed and executed tactical sales and marketing solutions to support a $2.5M strategic partnership.

GHI Company, Any City, Any State
American multinational corporation. Major designer and seller of consumer electronics, computer software, and personal computers.
DI RECTOR OF I NTERNATI ONAL SALES & MARKETI NG 2002 - 2006
Conducted bottom-up reorganization of international sales in preparation of a major new product release.
Identified and recruited top-tier industry talent, and groomed management professionals for key executive positions.
Implemented a first-of-its-kind international distribution training program for Asian and European distributors,
generating a solid interest in company product in overseas markets, with a $2.5M marketing budget.
Instituted a system of team leads to organize, operate, and mentor production team. Team leads were established in
sales, marketing, product development, customer support, and product engineering.
Selected Achievements
Developed and executed an innovative marketing plan that generated a 78% growth in the first 14 months.
Expanded interests in overseas markets; moving product position from #24 to #2 in less than a year.
Bolstered sales and marketing efforts to produce a 45% increase in prospects through the launch of two new products
through strategic partnerships, national and international marketing campaigns, and major trade show unveilings.

P PA AG GE E T TW WO O J J O OS SE EP PH H P P. . F FI I C CT TI I O ON N


JKL Incorporated, Any City, Any State
Global wholesale provider of technology products and supply chain services.
EXECUTI VE MANAGER I MPORT/EXPORT MERCHANDI SI NG 1998 - 2001
Managed companys largest revenue producing business unit, with over $24M in annual sales. Supervised an elite
team of 4 division directors, 3 regional managers, and 125 top sales representatives. Coordinated marketing activities.
Negotiated with U.S. and international companies to create strategic export programs that succeeded in surpassing all
sales targets, while ensuring the highest standards of service and quality were continuously maintained.
Selected Achievements
Received national recognition for achieving 400% of shipped unit business plan.
Identified new import product opportunities and evaluated domestic buying offices, reducing costs by over 40%.
Researched and designed a new advertising program that utilized $250K of co-op advertising, successfully increasing
sales and market penetration of suppliers in the $2M to $4M range.
Saved $350K in operating costs via development and implementation of an automated system to track, evaluate, and
reduce product deficits.

MNO Inc., Any City, Any State
American multinational corporation. Major designer and seller of consumer electronics, computer software, and personal computers.
MANAGER; SALES & RI SK MANAGEMENT 1995 - 1997
Successfully positioned company to emerge from bankruptcy through product and market diversification, creation of
precise reporting structures, and development of risk analysis procedures in both marketing and merchandising.
Led formulation of franchise and distributor agreements and negotiated key contracts.
Led a professional team of 138 sales executives in eight countries.
Selected Achievements
Introduced a strategic merchandising plan that met the unique needs of a high-level corporate account wanting to
target a specific market niche; increasing accounts national sales by more than $3.4M in just over 6 months.

EDUCATI ON
University of Import, City, State 2008
MASTER OF BUSI NESS ADMI NI STRATI ON (MBA) EMPHASI S I N MARKETI NG
Coursework: Marketing; Financial Reporting & Control; Leadership & Organizational Behavior; Technology & Operations
Management; Business, Government, & the International Economy; Strategy, Leadership & Corporate Accountability

State University, City, State 1995
BACHELOR OF SCI ENCE BUSI NESS MANAGEMENT & MARKETI NG
Coursework: Marketing; Operations Management; Management & Organizational Behavior; Finance; Law/Social Issues in
Business; Strategic Management; Operations Analysis; Quality Management; Decision Support Systems for Operations

I NDUSTRY ASSOCI ATI ONS
SALES & MARKETI NG EXECUTI VES I NTERNATI ONAL (SMEI)
AMERI CAN MANAGEMENT ASSOCI ATI ON (AMA)

KEYWORDS
Executive, Manager, Corporate, Business, Technology, Software, International , Global, Sales, Operations, Vice President,
Marketing, National, OEM, Distribution, Product, Development, Research, Logistics, Strategic, Channel, Market, P&L,
Contract, Negotiation, Diversification, Policies, Procedures, Standards, Standardization, Merchandising, Reporting, Finance,
Accounting, Consulting, MBA, Quality Control - Fluent in: English, German, French, Japanese










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