Case Study
Case Study
over a given amount of time. The content within a case study may include
information about company objectives, strategies, challenges, results,
recommendations, and m
A case study is an intensive analysis of an individual unit (e.g., a person, group,
or event) stressing developmental factors in relation to context. The case study
is common in social sciences and life sciences. Case studies may be descriptive
or explanatory. The latter type is used to explore causation in order to nd
underlying principles. They may be prospective, in which criteria are established
and cases tting the criteria are included as they become available, or
retrospective, in which criteria are established for selecting cases from historical
records for inclusion in the study.
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Illustrative Case Studies
These are primarily descriptive studies. They typically utili*e one or two
instances of an event to show what a situation is li+e. ,llustrative case studies
serve primarily to ma+e the unfamiliar familiar and to give readers a common
language about the topic in -uestion.
Exploratory (or pilot) Case Studies
These are condensed case studies performed before implementing a large scale
investigation. Their basic function is to help identify -uestions and select types of
measurement prior to the main investigation. The primary pitfall of this type of
study is that initial ndings may seem convincing enough to be released
prematurely as conclusions.
Cumulative Case Studies
These serve to aggregate information from several sites collected at di.erent
times. The idea behind these studies is the collection of past studies will allow for
greater generali*ation without additional cost or time being expended on new,
possibly repetitive studies.
Critical Instance Case Studies
These examine one or more sites for either the purpose of examining a situation
of uni-ue interest with little to no interest in generali*ability, or to call into
-uestion or challenge a highly generali*ed or universal assertion. This method is
useful for answering cause and e.ect -uestions.
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1. Investigate and Analyze
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8. Gather Inormation on the External Environment.
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?. 7now the case bac+wards and forwards before you begin your case study
analysis.
5. 2ive yourself enough time to write the case study analysis. !ou don@t want
to rush through it.
8. Ae honest in your evaluations. (on@t let personal issues and opinions cloud
your judgement.
9. Ae analytical, not descriptive.
;. "roofread your wor+.
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