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Update #3 Progress On Mail Scoring

This document is a report from MailChimp summarizing the performance of an email campaign sent on September 12, 2014 at 6:58pm. The key details include: - The campaign had a 46.4% open rate and 41% click rate. - The top countries for opens were USA, Belgium, and Netherlands. - The top links clicked were for a Meetup event and Forbes article. - Opening and clicking activity peaked between 6-10pm on the day it was sent.

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TomCollins
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124 views9 pages

Update #3 Progress On Mail Scoring

This document is a report from MailChimp summarizing the performance of an email campaign sent on September 12, 2014 at 6:58pm. The key details include: - The campaign had a 46.4% open rate and 41% click rate. - The top countries for opens were USA, Belgium, and Netherlands. - The top links clicked were for a Meetup event and Forbes article. - Opening and clicking activity peaked between 6-10pm on the day it was sent.

Uploaded by

TomCollins
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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9/17/2014 Update #3

https://us8.admin.mailchimp.com/reports/print-report?id=674881 1/9
Update #3
Sent
Fri, 12 Sep 2014 06:58 pm
9/17/2014 Update #3
https://us8.admin.mailchimp.com/reports/print-report?id=674881 2/9
Sent 12/9/14 6:58PM Update #3
Table of contents
Overview
Opens by location
Subscriber activity
Click performance
Social stats
Advanced reports
9/17/2014 Update #3
https://us8.admin.mailchimp.com/reports/print-report?id=674881 3/9
List Early access to SmartLiving.io
Subject Automation Services to help you
Live Smarter
Click rate Open rate
46.4%
41.0%
List avg
397
Opened
27
Clicked
8
Bounced
17/9/14 7:57AM
688
17/9/14 8:18AM
0
969 99.2% Successful deliveries
Total opens
Last opened
Forwarded
Sent 12/9/14 6:58PM Update #3
Overview
977 Recipients
Delivered Fri, 12 Sep 2014 06:58 pm
List avg
6
Unsubscribed
Clicks per unique opens
Total clicks
Last clicked
Abuse reports
9/17/2014 Update #3
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Sent 12/9/14 6:58PM Update #3
Country Opens Percent
USA 198 30.0%
Belgium 187 28.3%
Netherlands 179 27.1%
49 7.4%
Germany 10 1.5%
Indonesia 7 1.1%
France 6 0.9%
India 5 0.8%
Japan 5 0.8%
Austria 2 0.3%
Opens by location
9/17/2014 Update #3
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Opens
24-hour performance
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
18 http://goo.gl/G3ZqrG
13 http://www.meetup.com/Internet-of-Thi
ngs-Ghent/events/197065372/
2 http://www.forbes.com/sites/michaelwol
f/2014/09/09/heres-why-every-company
-is-a-service-provider-in-the-internet-of-
things-era/
1 http://www.facebook.com/sharer/sharer
.php?u=*|URL:ARCHIVE_LINK_SHORT|*
0 https://twitter.com/smartliving_io
Top links clicked
Sent 12/9/14 6:58PM Update #3
Subscriber activity
Subscribers with most opens
6:00PM 10:00PM 2:00AM 6:00AM 10:00AM 2:00PM
0
20
40
60
80
100
120
9/17/2014 Update #3
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9/17/2014 Update #3
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Sent 12/9/14 6:58PM Update #3
Click performance
URL Total Unique
http://goo.gl/G3ZqrG
18
53%
http://www.meetup.com/Internet-of-Things-Ghent/events/197065372/
13
38%
http://www.forbes.com/sites/michaelwolf/2014/09/09/heres-why-eve
2
6%
http://www.facebook.com/sharer/sharer.php?u=*|URL:ARCHIVE_LIN
1
3%
https://twitter.com/smartliving_io
0
0%
https://www.facebook.com/SmartLiving.io
0
0%
https://gigaom.com/2014/09/09/check-out-ibms-proposal-for-an-int
0
0%
http://www.idownloadblog.com/2014/09/09/the-technology-behind-t
0
0%
http://twitter.com/intent/tweet?text=*|URL:MC_SUBJECT|*: *|URL:AR
0
0%
http://twitter.com/intent/tweet?text=*|URL:MC_SUBJECT|*%3A
0
0%
http://techcrunch.com/2014/09/10/flightcar-13-5m-ggv-capital/
0
0%
9/17/2014 Update #3
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Sent 12/9/14 6:58PM Update #3
Social stats
No Facebook activity just yet.
Learn how to add a like button to your next campaign or
set up comments.
EepUrl activity - 99 clicks
No geographic clicks have been registered for this campaign
yet.
No EepUrl activity to report yet.
9/17/2014 Update #3
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Sent 12/9/14 6:58PM Update #3
Advanced reports
Analytics360 - Visit Google Analytics
Your data is still aggregating.
Its a fancy way of saying that it takes up to 36 hours
for Google to do their magic before we can do ours.
Learn more about Analytics360
Email domain performance
Domain Email Bounces Opens Clicks Unsubs
gmail.com 355 (36%) 0 (0%) 151 (43%) 9 (3%) 1 (0%
hotmail.com 88 (9%) 0 (0%) 39 (44%) 4 (5%) 0 (0%
telenet.be 23 (2%) 0 (0%) 10 (43%) 1 (4%) 0 (0%
iminds.be 13 (1%) 0 (0%) 2 (15%) 0 (0%) 0 (0%
me.com 11 (1%) 0 (0%) 9 (82%) 0 (0%) 0 (0%
Other 487 (50%) 8 (2%) 186 (39%) 13 (3%) 5 (1%

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