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Dilmah

The document discusses Dilmah Tea, including its target customers, products and pricing, promotion and place of business, concerns about health issues related to tea, and CSR activities. It lists Dilmah's tea products and their prices, ranging from $30 to $150. It also mentions Dilmah's operations in Uganda and the process of drying tea leaves after picking.

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787 views13 pages

Dilmah

The document discusses Dilmah Tea, including its target customers, products and pricing, promotion and place of business, concerns about health issues related to tea, and CSR activities. It lists Dilmah's tea products and their prices, ranging from $30 to $150. It also mentions Dilmah's operations in Uganda and the process of drying tea leaves after picking.

Uploaded by

jenusbd
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Case summery

Customer value creation


Dilmah segmentation
Dilmahs concern
7 ps
Problatematic issues
Dilmah CSR activities
Our suggession
Customer value creation
Tea with innovation Tea for luxury

Quality, Freshness, Authenticity and Ethics in tea.
Target customers of Dilmah
Dilmahs concern
Tea and Heart
disease
Tea and
Cancer
Tea and
Diabetes
Tea and Oral
Health
Products
Price
Product Name Price $
1. Real white tea 65,110,150
2. Watte boutique Tea 50
3. T-series designer gourmet tea 70,75,85
4. Exceptional range 48, 50
5. Premium Ceylon single origin tea 30
6. Single region selection 30 ,50,52,80
7.Fun tea selection 50
8. Gift packs 30,35
9.Natural green tea selection 50,62
Source: http://shop.dilmah.com/teas-by-type/real-white-tea.html
Promotion
Place
UGANDA
People
Process
Source: http://kids.britannica.com/comptons/art-54060/After-tea-leaves-are-picked-they-are-put-on-racks
Physical evidence

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