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North South University: Case 1: SWOT Analysis

This document contains a SWOT analysis of Manchester United Football Club. The strengths include its globally recognized brand, large fan base, Old Trafford Stadium, and attractiveness to sponsors. Weaknesses are financial problems and a saturated football league. Opportunities exist in penetrating the Asian market and developing non-traditional income streams. Threats include leadership changes, growing player wages and transfers, internal problems, financial debts, and on-field performance. The analysis recommends strategies to enter Asia, use global distribution profitably, develop new revenue sources, and purchase iconic players for balance.

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Md Delowar Hossain Mithu
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470 views2 pages

North South University: Case 1: SWOT Analysis

This document contains a SWOT analysis of Manchester United Football Club. The strengths include its globally recognized brand, large fan base, Old Trafford Stadium, and attractiveness to sponsors. Weaknesses are financial problems and a saturated football league. Opportunities exist in penetrating the Asian market and developing non-traditional income streams. Threats include leadership changes, growing player wages and transfers, internal problems, financial debts, and on-field performance. The analysis recommends strategies to enter Asia, use global distribution profitably, develop new revenue sources, and purchase iconic players for balance.

Uploaded by

Md Delowar Hossain Mithu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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North South University

Case 1: SWOT Analysis




Prepared for
Bobby Hajjaj
School of Business

Prepare by
Md Delowar Hossain Mithu
ID#1010211030
Course: MGT 489
Sec-03

Submission Date: 16-06-2013








SWOT Analysis:
Strength:
Globally recognized Brand
Huge Fan base
Old Trafford Stadium
Global Distribution Channel
Attractive to sponsors
Weakness:
Financial problems within the club
Saturated Football League
Opportunity:
Penetration to Asian Market
Massive media coverage and Public relation potential
Develop nontraditional income streams
Threat:
Leadership change in the team
Growth of players wages as well as the transfer market
Internal problems between players and management
Financial debts
Bad Performance in the field
Strategy based on the SWOT Analysis:
Based on the above SWOT analysis the strategies that can change the condition of
Manchester United are given below:
Manchester United can use their brand name and can enter the Asian market
Use their global distribution channels in a way that is profitable for the club
By developing different income generation methods to improve the
condition of the club
Buy few Icon players and make the team more balanced

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