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- The document describes the socialized charismatic leadership style of the CEO of PepsiCo. She takes care of employees, stays updated in her field to inspire them, and relates to people at all levels of the organization. - She develops strong follower relationships by writing personal letters to employees' parents thanking them. She also focuses on creating an environmentally friendly and socially responsible culture at PepsiCo through initiatives like biodegradable packaging and promoting healthier products. - Under her leadership, PepsiCo has experienced improved sales and employee satisfaction, as well as a lower employee turnover rate, due to her emphasis on communication, ethics, and treating employees with dignity and respect.

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Sourabh Verdia
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216 views14 pages

Presentation 1

- The document describes the socialized charismatic leadership style of the CEO of PepsiCo. She takes care of employees, stays updated in her field to inspire them, and relates to people at all levels of the organization. - She develops strong follower relationships by writing personal letters to employees' parents thanking them. She also focuses on creating an environmentally friendly and socially responsible culture at PepsiCo through initiatives like biodegradable packaging and promoting healthier products. - Under her leadership, PepsiCo has experienced improved sales and employee satisfaction, as well as a lower employee turnover rate, due to her emphasis on communication, ethics, and treating employees with dignity and respect.

Uploaded by

Sourabh Verdia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Context

Dunhams Leadership process model

SOCIALIZED CHARISMATIC LEADERSHIP


Takes care of her employees and listens to their
needs
Stays updated in the field of her business to
inspire and motivate her employees and be
inspired
A deeply caring person who can relate to people
from the boardroom to the grin-line
Constantly invest in communication skills

Follower
Relationship development:
She decided to write personal
letters to each of her direct
reports' parents thanking
them for "the gift" of their
children.

Context
Insight
Focusing on environment friendly biodegradable
packaging.
Influence
Employees influenced by her Leadership qualities.
Initiative
Created Motto Performance with Purpose
Divide the products into three categories
Fun for you
Good for you
Healthy for You

Context
Integrity
Company has what it calls an Internal Audit
methodology and maintains a 24-hour anonymous
ethics hotline to which employees can report concerns
or ethical violations.
PepsiCo provides annual ethics training programs for
employees to address issues such as bribery and
conflicts of interest.

Outcomes
Improved Sales
High employee satisfaction
Improved work conditions
Lower employee turnover

POWER

Legitimate
Positio power
n
Reward power
power
Expert power

CULTURE

Biomorphic Culture
Individual responsible for setting up his own type of
culture: Individual concern

She sings, she walks around barefoot, and


makes it a point to attend to her familys
telephone calls even during critical business
meetings.
Known to have spiritual leanings and wears
a sari with as much ease as she dons a
business suit.
In other words, her general attitude is not
stereotypically in tune to the ideal manner
in which a CEO conducts themselves.

Sociomorphic Culture
Culture is created and taken up by different
members: Team formation

I value you as a person. I know that


you have a life beyond PepsiCo, and
Im going to respect you for your
entire life, not just treat you as
employee number 4,567, she
stated.

Antro(po)morphic Culture
Vision of providing healthy food products to
society : Societal Impact

Environment friendly bio degradable


Packaging

Isomorphic Culture
Equilibrium between group and society, both
influencing and impacting each other
Food and
Beverages , Bio
Degradable
packaging
PepsiCo

Society

Revenue

THANK YOU

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